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Dark Arts of SaaS Partnerships

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Publicada em

SaaS Connect 2018 (San Francisco, CA).

Buy tickets for the next SaaS Connect here: http://www.cloudsoftwareassociation.com/saas-connect

VIDEOS: https://youtu.be/Hwba_fO8XEA

Dark Arts of SaaS Partnerships
by Billy Robins, Director, Tech Alliances, Zendesk

Publicada em: Marketing
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Dark Arts of SaaS Partnerships

  1. 1. The Dark Arts of SaaS Partnerships Resources and GuidelinesMay 2018
  2. 2. Partnerships = Dark Arts???
  3. 3. 3 No … These Dark Arts!
  4. 4. EMPLOYEES 2,000+ YEARLY INTERACTIONS PROCESSED 1.3 Billion COUNTRIES WE DO BUSINESS IN 160+ HEADQUARTERS San Francisco PAID CUSTOMERS 119,000 VOLUNTEER HOURS/YEAR 10,000+ GLOBAL OFFICES 16 FOUNDED 2007
  5. 5. The Zendesk omnichannel solution
  6. 6. Make Your Customer a Hero 6
  7. 7. Learning Management Channels Collaboration CRM Voice of the Customer Understand your customers technology stack Agent Tools Business Intelligence Workforce Management
  8. 8. Know the Personnel
  9. 9. Do Your Homework
  10. 10. Bring the Fans Together
  11. 11. Bring the Fans Together “Politely Stalking” Nope
  12. 12. Ask How You Can Help
  13. 13. 1 is NOT Enough!
  14. 14. Don’t Do It ….
  15. 15. Keep Your Distance
  16. 16. Measure Your Follow-up
  17. 17. This Guy!!
  18. 18. my CEO!!Don’t Call
  19. 19. Launches!! Chasing
  20. 20. Dark Arts Re-Cap • Know the Personnel • Deliver Customer Stories • Scout the Team • Professionally Stalk • Ask How You Can Help • 1 is Not Enough • Aggressive Follow-up • ATM Space • Used Car Dealers • Call my CEO • Chasing launch dates
  21. 21. Thanks! Billy@zendesk.com @WARobins

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