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Measuring Your Social Selling Efforts

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This presentation was delivered at the Social Selling Summit in January of 2015.

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Measuring Your Social Selling Efforts

  1. 1. Measuring Your Social Selling Efforts
  2. 2. Agenda - Measuring Social Selling • If you can’t measure it - you shouldn’t do it • Why Social Selling is tough to measure • How to evolve from Social Selling to Social Measurement • What to expect • Next Steps
  3. 3. The Greatest Minds agree - Measurement is Key
  4. 4. Why Social Selling is Tough to Measure
  5. 5. Social Selling is NOT linked to your CRM
  6. 6. Social Selling happens in all phases of the funnel
  7. 7. Social network relationships do not co-exist with other relationships/systems
  8. 8. Social Selling is cultural - Who are you? Do you keep information to yourself? Or do you share information with you colleagues?
  9. 9. Pick your Platform
  10. 10. Choose your numbers What metrics do you use to measure marketing ROI?
  11. 11. Align your systems
  12. 12. Institute
  13. 13. Measure and Iterate Social Selling Measurement – Check List
  14. 14. What to Expect
  15. 15. What to Expect Measurements Inbound Marketing Outbound Marketing Social Selling Cost Per Lead $150 $200 $5 Lead Quality Score 7 6 8 Close Ratio 25% 25% 33% Customer Acquisition Cost $20,000 $25,000 $15,000 Average Deal Size $30,000 $30,000 $30,000 Time to Close 45 Days 52 Days 33 Days Overall Quality
  16. 16. www.kitedesk.com/socialsurvey @sean_h_burke & @kitedesk

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