Zanthus is a consulting firm that focuses on high-tech markets including digital entertainment, communications, devices/platforms, and the connected home. They have conducted past studies on the state of the connected home market for CABA to track consumer attitudes. The proposed 2011 study would continue surveying consumers about ownership, interests, and appeal of concepts across entertainment, family, and career ecosystems to identify opportunities and guide industry players.

1. Copyright © 2011, Zanthus. All rights reserved. 2011 State of the Connected Home Market Study February 25, 2011 Webinar

4. Zanthus CABA Account Team Michael Lehman, President Mike has over 25 years experience in the wireless and high technology sector. At Zanthus, he focuses on market opportunity assessment, with particular attention given to convergence-related devices and services . Carole Wiedmeyer, Partner Carole has many years of experience in market research and a background in marketing communications. At Zanthus, she has done extensive research on the ‘connected home’ for CABA and other clients. Copyright © 2011, Zanthus. All rights reserved.

7. Are Consumers Ready for the Connected Home? Copyright © 2011, Zanthus. All rights reserved. % Saying Connected Home Concept is ‘Appealing’ U.S. Online Consumers

14. Key Findings from 2008 Study: Interests Entertainment is Leading Interest; Remote Work Interest is Growing Letters denote statistically significant differences among segments Improve work productivity at home Automate or control basic home systems Media entertainment for the home Streamline routine tasks Home security Improve work productivity while on the road NA Copyright © 2011, Zanthus. All rights reserved. (% Very Interested; Top-2 Box) Canada 2008 (n=649; C) U.S. 2008 (n=1,849; A) U.S. 2005 (n=1,834; B) Specific Interests

15. Key Findings from 2008 Study: Concept Testing Device Recycling and Home Energy Management Are Appealing Copyright © 2011, Zanthus. All rights reserved. Appliance Operation & Maintenance Service Consumer Electronics Recycling Program Home Energy Management Gateway Integrated Home Management System U.S. 2008 Total Online HHs Canada 2008 Total Online HHs 16% 16% 26% 21% 11% 12% 30% 18% Maximum Total Addressable Market (TAM) Networking Retrofit 19% 9% Visual Voicemail 17% 12%

16. Survey Analysis Will Focus on Convergence Optional Methods Copyright © 2011, Zanthus. All rights reserved.

21. Contact Information John Hall CABA Research Director [email_address] Phone: 613.686.1814 x227 Ken Gallinger CABA Marketing Director [email_address] Phone: 613.686.1814 x229 CABA Phone: 613.686.1814 Fax: 613.744.7833 George Grimes CABA Business Development Manager [email_address] Phone: 613.686.1814 x226 2008 State of the Connected Home Market Executive Summary available at: http://www.caba.org/resources/Documents/StateofConnectedHomeMarketStudySummary%20[Read-Only].pdf