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Pubcon 2013 - Post mortem banned site forensics

Did your website get banned or penalized following Google updates such as Panda or Penguin, or did a manual penalty cause your site to get locked out of the search engines? Learn what went wrong and how to recover in this session.

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Pubcon 2013 - Post mortem banned site forensics

  1. 1. SEO Forensics Presented by: Brian McDowell Director of Search Intelligence Conductor, Inc
  2. 2. THE CONDUCTOR TEAM 2 WHO WE ARE •Founded in 2006 •Offices in New York and San Francisco SEO LEADERSHIP •150+ pieces of SEO thought leadership in 2012 •C3 , the largest user conference in enterprise SEO •Dedicated to raising the profile of search marketers CONDUCTOR SEARCHLIGHT •Supporting SEO success for over 5,000 leading brands •$4.5B in SEO revenue under management •6TB of SEO data collected weekly @Conductor
  3. 3. AGENDA SLIDE WHY WAS I BANNED? CASE STUDY – FILTERED BY REDESIGN CASE STUDY – IMPACT/RECOVERY OF A LINK PENALTY GRASS ROOTS FORENSICS TOOLS CASE STUDY – FILTERED BY IT LIMITATIONS @Conductor
  4. 4. Penalty vs Filter http://gg.tigweb.org/yarinos/6606/ @Conductor
  5. 5. Penalty Case Study http://www.youtube.com/watch?v=ES01L4xjSXE&feature=player_embedded#t=0 @Conductor
  6. 6. Traffic by Search Engine @Conductor
  7. 7. Unique Landing Pages by SE @Conductor
  8. 8. Webmaster Tools Necessity http://razorfishsearch.com/2013/08/15/anatomy-lesson-a-look-inside-google-webmaster-tools/ @Conductor
  9. 9. SEO Platform @Conductor
  10. 10. Russ Jones, CTO Virante Technical Resource @Conductor
  11. 11. Backlink Analysis @Conductor
  12. 12. Webmaster Tools Notifications http://www.business2community.com/seo/google-helps-with-those-webmaster-tools-messages-0229579 @Conductor
  13. 13. Webmaster Tools Notifications @Conductor
  14. 14. Webmaster Tools Notifications @Conductor
  15. 15. Webmaster Tools Notifications @Conductor
  16. 16. Webmaster Tools Notifications
  17. 17. Filter @Conductor
  18. 18. @Conductor
  19. 19. @Conductor
  20. 20. @Conductor
  21. 21. Penalty Case Study @Conductor
  22. 22. Clean Up & Reconsideration http://galacommunity.org/archives/782 @Conductor
  23. 23. THANK YOU We are hiring! http://www.conductor.com/about/careers BRIAN MCDOWELL Director of Search Intelligence Conductor, Inc

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