1. voci.us building communities around news

3. Venkat Dinavahi

4. Evelyn Larrubia

6. Smart, informed audience

7. Use social media identity

8. Comment on any story

11. Interviewed users

12. Talked to six large newspapers and chains

13. Executives

14. Editors

15. Legal Staff

16. Started drawing mockups and building the site

17. What is the MVP?

19. Lack of civility prevents engagement

21. Hesitant to drive traffic off their sites

22. Not legally responsible for readers’ posts

24. Business Model Canvas # 2 Users -Engaging in high-level conversations about news articles with like-minded individuals and friends -Bookmarking articles News Partners -Demographic data -More eyeballs due to viral elements -Shared ad revenue Advertisers -Reaching educated, high-income individuals -Developing site -Talking to small News sites -Testing viral features -Talking to users -News Sites (waiting on Stanford Review’s decision) -Co-creation -Multi-sided platform -The web -Social Networks -Potentially News Sites -Email -Peer-to-peer invitations -Large user base -Human Resources -Potentially news partnerships -CPM Ad revenue -Web site programming, design, and maintenance; salaries related to business activities and site monitoring

26. Mountain View Voice

27. The Modesto Bee

28. The Daily Herald

29. The Stanford Review

30. The Stanford Daily

31. Talked to more users

32. Ethnographic studies of face-to-face conversations

33. Tested moderation

34. Continued building site

35. MVP completed

36. Improved UI

38. Slow to migrate to new platforms

39. More likely to share than discuss articles

41. Interested in demographic data

42. Slow to make decisions

45. Business Model Canvas # 3 Users -Engaging in high-level conversations about news articles with like-minded individuals and friends -Bookmarking articles News Partners -Demographic data -More eyeballs due to viral elements -Shared ad revenue Advertisers -Reaching educated, high-income individuals -Brainstorming ways to become less reliant on news sites -Continuing site development -Testing viral features -News Sites* (Stanford Review rejects partnership) (Stanford Daily wants to be involved) *We are exploring ways to become less reliant on news partnerships -Co-creation -Multi-sided platform -The web -Social Networks -Potentially News Sites -Email -Peer-to-peer invitations -Large user base -Human Resources -Potentially news partnerships -CPM Ad revenue -Web site programming, design, and maintenance; salaries related to business activities and site monitoring

47. Don’t want users to leave their site

48. Are slow to make decisions

49. Users are not engaged

50. Empty room effect

51. Potential solutions

52. Focus on a niche community

53. Recommend active conversations

54. Technology

55. Was Drupal necessary?