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34 Value Proposition Canvas for Trackid H4D Stanford 2018

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34
Value Proposition Canvas for our Key Beneficiary
Typical user
The beneficiary
Jobs to do
At present
Benefits of current model
Pains of current model
In future
Benefits added
▪ Male, 35-40 yr
old
▪ 15-18 years
experience
▪ Endured
grueling
selection
process
▪ Conducted
thousands of
missions in
both training
and combat
▪ Develop
manifest and
bump plans
for mission
▪ Consolidate
accountability
reports from
subordinate
leaders during
execution
▪ Reallocate
seats during
contingencies
▪ Determines
final
accountability
before exfil
▪ Simplicity: everyone carries
a physical copy
▪ Reliability: pen/paper are
100% reliable
▪ Adoption: Everyone uses
this technique
▪ Unable to make digital
changes after manifest
▪ Wasted time recounting
▪ Changes are made over FM
and pen/paper
▪ Requires 100% focus
during contingencies
▪ Layer of manifest
redundancy for
version control
▪ Manifest
verification during
infil
▪ Zero-Comms
reporting during
exfil
▪ Reduce manual
tasks during
compressed
planning timelines
▪ Decentralize
accountability and
increase
awareness
▪ Text
Solution
▪ Digital Planning
tool - primary and
bump manifests
consolidated and
disseminated
immediately
▪ Exportability -
print manifests
directly from app
▪ During Execution:
sensors confirm
the actual
personnel on
aircraft
▪ Flexibility:
sensors account
for operators
leaving the
battlefield or
changing chalks in
emergencies

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