1. Right of Boom
Surgical-grade EOD, after
Alex Zaheer
CS
Cyberpolicy
Andreas Pavlou
Physics/International
Security
Nitish Kulkarni
Hardware
Engineering
Alex Richard
CS
Gaurav Sharma
GSB
Main Sponsor: OSD // JIDA
US Army Explosive Ordnance Disposal
US Air Force Explosive Ordnance Disposal
FBI Bomb Squad – San Francisco
US Army Asymmetric Warfare Group
US Central Command
DIUx
Wolters Kluwer Romania
Booz Allen Hamilton
Crossdeck, Inc.
We seek to advance JIDA’s mission of
countering improvised threats by
developing systems, workflows, and
incentives for allied foreign militaries
with the goal of improved
intelligence fidelity.
13
Interviews
7
Experts
74Total
Interviews
6
Buyers
2. Customer Discovery
Product Managers
• J8 Program
Coordinator, JIDA/OSD
• J6 Operations,
JIDA/OSD
Concept Developers
• [Stanford]
• PiX SETA, CENTCOM-OM
• JIDA JCAAMP SETA
Users
• Iraqi / ANA
acquisitions chiefs
• J2 Analysts, JIDA
Recommenders
• Knowledge
Manager,
CENTCOM
• EOD Team Lead
Sgt., 65th
Ordnance
Company, US
Army
• JET [Joint
Expeditionary
Team – JIDA]
• FBI SF Bomb
Defusal Team
• [Organization
theory
professors] Prof.
Bob Sutton, GSB
Saboteurs
• JIDA
Classification
Office
• Afghan National
Army/Iraqi
Security Forces
Buyers
• Mr. James P.
Craft, Deputy
Director, IEM,
JIDA
• FBI San Francisco
Bureau [Sean]
[Full Names Redacted For Privacy]
3. Hypotheses + Future Plans
Hypothesis: Iraq and Afghanistan are different enough
environments that different solutions may be
warranted.
Hypothesis: A sounding board is a more efficient
solution than an app.
Hypothesis: We will not get access to a copy of sample
devices.
Hypothesis: We should not be building a technical
solution, instead do organizational consulting.
Next Week:
- Investigating data payment incentive
schemes (some n accurate reports lead to
free cell phone plans)
- Continue conversations with organizational
theory experts
13
Interviews
3
In MENA
?
74Total
Interviews
6
Buyers
4. Coalition EOD
Technicians
(US Point of Contact)
JET
Coalition EOD
Commanders
US FOB
[EOD]
Post-incident
reporting
Some Intel
Assistance (?)
Some Incentive/Assistance (?)
JIDA
[CONUS]
5. Coalition EOD
Technicians
US POC
[JET]
[ONSITE]
FBI
[CONUS]
DOD EOD
DATABASE
[CONUS]
JIDA DATABASE
[CONUS]
US AIR FORCE EOD
[CONUS]
US ARMY EOD
[CONUS]
US NAVY EOD
[CONUS]
[UNCLASS]
[UNCLASS]
[UNCLASS
FOUO
S/TS]
Information flow, in an ideal world
[UNCLASS
FOUO
S/TS]
[UNCLASS
FOUO
S/TS]
[UNCLASS
FOUO
S/TS]
[UNCLASS
FOUO
S/TS]
6. INTERNET
AFGHAN NETS
SIPRnet
NIPRnet
DOD
(DISA)
APAN
DOD
(NGA)
PiX
DOD (DISA)
APAN
AF RONNA
SharePoint 2010
BASEER
NIMS
CIDNE
RED DOT
DAIIS
PORTALS
HERMES
Open Source
Program
CDC
Dissemination
Program
Dept. of Army Intelligence Information
System
Smartphone
Web Browser
PiX Android/iOS
Apps
INDURE Android
View/Report App
INDURE Android
View/Report App
JIDA Hybrid
Reporting App
SOCCENT ATAK
Tactical Ops App
PiX SMS
PiX WIKI
Mediated WIKI
INDURE API
IRAQ/Other Nets
Collaboration Portal
Zimbra/Sharepoint 2007
FOUO/SBU
INDURE
Reporting/DB
GPS
Mapping
Current Information Map
7. A device with the current product (reporting
product) is en route via courier!
8. Joint Improvised
Threat Defeat Agency
ARMY Research Lab
NAVEODTECHDIV
ARMY Asymmetric
Warfare Group
US Central Command
US Army EOD
US Air Force EOD
FBI Bomb Squad – SF
Post-Incident
Reporting
- Ensuring high
volumes of detailed
IED reporting data
Saving lives
- Using VAA/PAA to
mitigate allied
casualties
Bridge - bridging the
gap between forward
deployed technicians
and remote technicians
IED collection
capabilities and analysis
Alignment of
Incentives
High-speed
intelligence allows for
same-day incident
analysis
Improved Reporting –
a richer data set for
JIDA’s analysis
Engineers -
contractor/DARPA may
provide technical insight
EOD Technicians –
iterative design process
needs more user input
JIDA JET TEAM
Coalition Forces
- NEED: intel, supplies
- HOW: Incentivize
- SABOTEURS: Bureaucracy
JIDA
- NEED: increased reporting
- HOW: incentivizing
coalition forces
- SABOTEURS: Over-
classification
SEE NEXT SLIDE [WE
HAVE A PICTURE]
JCAAMP
Primary
- JIDA (Matt, Carrie,
James)
- EOD (Ike, Ethan,
Christine, Whitner,
especially J2
(Intelligence) and J5
(Strategic Plans and
Policy)
- Coalition EOD (Sgt.
Bashir)
- Other coalition
forces (Romania,
Georgia, Bulgaria:
no contacts)
- Other entities such
as FBI (Sean)
Fixed:
Software development
IT Management/maintenance
Deployment training
Mission Achievement Criteria
Enable clear, safe, common-sense
communication of time-sensitive high-stress
technical information accurate actionable intel
and post-incident reporting and analysis
dissemination.
Accurate high-volume post-incident IED
reporting
Variable:
Maintenance
Equipment retrofit
Equipment refurb
[Full Names Redacted For Privacy]
9. Identify and Approve
Acquire,
Assess, and
Deploy
Initiative
Transition,
Transfer, or
Terminate
Time
Risk
MMC – Deployment
JIDA JCAAMP
Transfer to other military
services
10. JIDA’s current lead in Iraq sent us JIDA’s
current deployment program.
However, we can’t talk about any insights
derived from it because they asked us not to
share outside our team.
11. Products
& Services
-Higher-fidelity
post-incident
EOD analytics
and
reporting
-Higher-
accuracy device
classification
and intelligence
- Gain and document intelligence from Iraqi
security forces as they encounter IEDs
-Alignment of incentives between foreign EODs
and JIDA such that blast data is generated
-Bringing coalition forces into intelligence
umbrella
Customer
Jobs
-Analyze IED patterns
and provide
actionable intel
-Lack of information on
evolution of IED’s utilized
by insurgents and their
tactics
-Reliance on material
incentives to coerce
Iraqis into giving intel
Gains
Pains
Gain
Creators
Pain
Relievers
-Accurate reporting data on IED usage
-Development of predictive models for
insurgent use of IEDs
- -Reduction of communication
barrier between base-deployed US
forces and Iraqi security forces in
the field
- -Transition from material
incentives to informational
incentives, allowing for more
sustainable cooperation
Virtual Threat Toolkit:
Value Proposition Canvas for
JIDA J2 and J5
Explosive Ordnance Disposal
Teams
12. Virtual Threat Toolkit:
Value Proposition Canvas for
Host Nation EOD
Products
& Services
-Integrated
platform for
both reporting
raw intel and
receiving
analysis
-Gamified EOD
analytics and
reporting
- -Timely and refined intelligence on IEDs and
the tactics of insurgents using them
- - EOD commander analytics and transparency
Customer
Jobs
-Assess and defeat
IEDs
-Restart report
workflow
-Lack of information on
evolution of IEDs utilized
by insurgents and their
tactics
Explosive Ordnance Disposal
Teams
Gains
Pains
Gain
Creators
Pain
Relievers
-Less Iraqis dying
-Improved counter-IED capability
- - Reduction of communication
barrier with base-deployed US
forces
- -Less likely to encounter IEDs
without being forewarned
13. Virtual Threat Toolkit:
Value Proposition Canvas for
US EOD
Products
& Services
Analysis of
organizational
strategies and
best practices
to work with
host nation
military forces
An analysis of
downstream
effects
- - Improved organization efficacy, and better
two way information exchange
Customer
Jobs
-Train host nation
military EOD
technicians
Lack of good working
relationships between
host nation forces and
American advise and
assist forces
Explosive Ordnance Disposal
Teams
Gains
Pains
Gain
Creators
Pain
Relievers
-Less Iraqis dying
-Less American advisors dying
-Increased host nation force
competency and self-sufficiency
-Better situational awareness in
conflict zones
- -Less likely to encounter IEDs
without being forewarned
- -Creating better working
relationships between US and host
nation forces
15. MVP (v?)
Incentives to
share information
Afghanistan
Social Engineering
(open sharing of tactics, training,
and procedures)
Iraq
Actionable Intelligence
(sharing actionable intelligence +
sounding boards to save lives)
JIDA
Information Gain