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• Retailers • Established CPGs Promote.it engr 245 lean launchpad stanford 2019

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Publicada em

• Retailers
• Established CPGs
• Ankle-biter CPGs -
getting product on the
shelf
• Commercial: establish partnerships with brands and retailers
• In-store execution audits
• Engineering: Marketplace development & maintenance
Problem:
• CPG companies have
a hard time negotiating
with the long tail
retailers
• Medium-size retailers
could be getting more
for their shelf space,
they leave money in the
table
• Low compliance in
execution
Solution:
• Use marketplace to
facilitate shelf space
negotiation between
CPG/ Retail
• Fees from transactions that take place on the platform
• Develop an intuitive
and easy-to-use
platform
• Demonstrate in pilot
that CPG brands can
increase sales and
retailers profits
Reaching our
customers:
• Customer visits door
2 door
• Establish
relationships through
conferences and
associations
• Customer relationship
managers to ensure
that retailers and CPG
companies are
benefiting from product
• Engineers to develop
platform
• Personal relationships
with key decision
makers within retailers
• Personal relationships
with key decision
makers within brands
• Small and medium
size retailers (1-300
stores)
• CPG brands
• Retail associations
• Distributors
Opus Week [1]
Google Ads Auction for Shelf Space

Publicada em: Educação
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