NYU 2015 Lean LaunchPad Class

1. Team
Edson Soares
Namira Abdulgani
Listeners: 15
Promoters/DJS: 18
Marketers /PR: - 1
Total Interviews: 31

2. DAY1 / What we thought
Promoters and DJs post
the sounds of upcoming
parties on Mixgogo
Users listen to music
selected by Date and
location
Users go out sure to
attend an event with the
right music

3. DAY1 / Revenue source
Ads on the
app/website
% ticket selling

4. DAY1 / Business canvas

5. DAY2 / What we learned
Pormoters are interested on
• engaged audiences:
• recurring guests
• informed about music
• New audiences
• Automated tools
Event’s audiences care about
the music, but also:
- if friends are attending
- Time taken to discover
- Money spent
Change: Redefinning our value propositions

6. DAY2 / Business canvas

7. DAY3 / What we learned
DJs have different interests than promoters:
- Want to reach out to the audience
- Have feedback
Change: Segmenting the audience and value proposition
Brands are interested in sponsoring events.

8. DAY3 / Business canvas

9. DAY4 / Pivot
Local Promoter Brand Manager / CMO
Insight: Big brands’ CMOs don’t talk with local promoters,
local promoters don’t have the channels and resources to pitch
their projects to big brands.

10. DAY4 / New Revenue model
Sponsorship
Mixgogo Agent
Promoters in NY
Brand Manager / CMO
Small events promoters
as an Ad Network
Change: Revenue Streams, Channels and Relationship

11. DAY4 / Business canvas

12. DAY5 / Where we ended
Promoters use mixgogo app to engage
with their audiences
Sponsors
Promoters become members of Mixgogo
Ad-network and have access to sponsorship
Change: Scaling the power of influence

13. DAY5 / Business canvas

14. DAY4 / Next steps
Map electronic music market
Interviews with Marketing and Advertising professionals
Execute Newsletter experiment
Create experiment for brands
Functional Prototype of the app
Prevision of costs and funds (how to stay alive?)
Follow up with scheduled interviews
Expand the network and keep it up with customer research
Hire developer

15. Thank you!
EDSON SOARES
esd302@nyu.edu
NAMIRA ABDULGANI
namira@nyu.edu