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A Temporary Prosthetic for Lower Leg
              Injuries

          Mike Sanders - CEO
          Mark Roberts - CTO
          Seth Gonzalez - CMO
Strengths:
  Low cost: $20-$75
  Can traverse various terrains
  Most common choice: High Awareness

Weaknesses:
  Movement is slow
  Uncomfortable to use for long periods
  Hard to store
  Requires both hands for use
Strengths:
  Faster to move long distances
  Less effort required for use
  Claim reduced muscle atrophy

Weaknesses:
  Extremely bulky
  Hard to store and transport
  Can't traverse the stairs or
   tight spaces
  Requires both hands for use
  Expensive: $150-$850
• World wide cost of sports injuries: $1 Billion
    • 79% of these occur in lower extremities
            Monetizable?
• Over 5 Million total lower leg (below knee) injuries
  annually
• 3.4 Million of these visit the emergency room each year
• US ambulatory aid market: $220 Million
1. Those with temporary lower leg injuries want a hands-
   free mobility device

2. We can inexpensively repurpose prosthetic devices
   and apply it to a new market

3. There are no acceptable hands-free devices currently
   on the market
Consumer/User
                                    Revenue share
Device                                                             Hands-free          Orthopedic                  Customer/Users
manufacturer                        Doctor/Supplier
                                                                   mobility            doctors                     Patients with
                                    relationship
                                                                                       Podiatrists                 lower-leg injuries
Doctor/professio                    Warranties                     Superior recovery   -   Recommendation          (5m)
nal                                                                                    -   prescriptions
                                                                   mobility
                                    Patient/consumer
                                    marketing
                                                                   experience                                      Insurred/Uninsurre
Prosthetic manuf.                                                                                                  d
- Technology                                                       How? Prosthetic
- Relationships                                                    tech to the                                     Patients under 50
                                                                   temp-injured
Motivations:
Product diversity                                                                                                     Retail/Rental
                                                                   Deliver             Online/web presence
                                    Patent                                                                            Medical Supply
Superior mobility                                                  inexpensively to    Medical Supply
                                                                                                                      Stores
                                    FDA approval                   both insured and    Stores
solution                                                                               Doctor offices:
                                    Insurance                      uninsured                                          Doctor’s offices
                                                                                       -   Orthopedic
Patient                             registration                   patients through    -   Podiatrist                 -   Orthopedic
satisfaction                        (HCPCS)                        device sale and     -   Hospital                   -   Podiatrist
                                                                   rental              Medical Supply
                                    R&D                                                                               Online distributors
                                                                                       Rental
                                    Consumer testing                                   Athletic
                                                                                       Departments


               Value proposition:                                                          Prefer to pay
                                              Rent, utilities,                                                 For both rental
                                                                                           through insurance
               High initial FC                salaries                                                         and sale
                                                                                                               customers
                                                                                           Fixed pricing on
               Develop economies              Product delivery                                                 currently pay for
                                                                                           device
               for lower material                                                                              DME out of
               VC                             Device                                                           pocket, through
                                                                                           Weekly rental
                                              registration costs                                               insurance or both
               Cust. Acquisition                                                           rate
                                              (FDA, etc)
Results:
               Concept




               MVP
Surveyed 50+
               • More stability needed
 respondents   • Better traction
               • Aesthetics/shape of
                 leg
               • Strapping system
Prototype #3




• Natural Mobility:
     20-40 degree knee flexion
     10-15 degree ankle flexion
• Advanced Leg Performance
     Compliant members
     Composite materials
• Collapsible for Easy Storage
• Greater Stability
Place
            “What about FDA approval?”
 4th        Feedback:
            200+ students
             “Will insurance cover this?”
            50+ adults (age: 30-50)
 2th
         “Why hasn’t anyone thought of
            “What is the actual patient
            process inbefore?”selection?”
                 this device

Top 8
             “Did you get out of
        “I wish I would have had this ____
             “Who will actually pay for it?”
                  the building?”
               months/years ago …”
                “Did you actually talk to
 1st    “This is way better than crutches”
            doctors/distributors/insurance
                      companies?”
Consumer/User
                                    Revenue share
Device                                                             Hands-free          Orthopedic                  Customer/Users
manufacturer                        Doctor/Supplier
                                                                   mobility            doctors                     Patients with
                                    relationship
                                                                                       Podiatrists                 lower-leg injuries
Doctor/professio                    Warranties                     Superior recovery   -   Recommendation          (5m)
nal                                                                                    -   prescriptions
                                                                   mobility
                                    Patient/consumer
                                    marketing
                                                                   experience                                      Insurred/Uninsurre
Prosthetic manuf.                                                                                                  d
- Technology                                                       How? Prosthetic
- Relationships                                                    tech to the                                     Patients under 50
                                                                   temp-injured
Motivations:
Product diversity                                                                                                     Retail/Rental
                                                                   Deliver             Online/web presence
                                    Patent                                                                            Medical Supply
Superior mobility                                                  inexpensively to    Medical Supply
                                                                                                                      Stores
                                    FDA approval                   both insured and    Stores
solution                                                                               Doctor offices:
                                    Insurance                      uninsured                                          Doctor’s offices
                                                                                       -   Orthopedic
Patient                             registration                   patients through    -   Podiatrist                 -   Orthopedic
satisfaction                        (HCPCS)                        device sale and     -   Hospital                   -   Podiatrist
                                                                   rental              Medical Supply
                                    R&D                                                                               Online distributors
                                                                                       Rental
                                    Consumer testing                                   Athletic
                                                                                       Departments


               Value proposition:                                                          Prefer to pay
                                              Rent, utilities,                                                 For both rental
                                                                                           through insurance
               High initial FC                salaries                                                         and sale
                                                                                                               customers
                                                                                           Fixed pricing on
               Develop economies              Product delivery                                                 currently pay for
                                                                                           device
               for lower material                                                                              DME out of
               VC                             Device                                                           pocket, through
                                                                                           Weekly rental
                                              registration costs                                               insurance or both
               Cust. Acquisition                                                           rate
                                              (FDA, etc)
Materials
   Great flexion in lower appendage
   Protect against hyperextension
   Big toe is important in balance
Design
   Longer leg rest
   Padding materials (Osgood-Schlatter’s)
Overall
   “[We] like this concept! [We] would
   recommend it“

   “People are looking for other
   alternatives to crutches”

   “You look like you have done your
   homework”
    MVP
   “You need to show this to Dr. Faux”
“This is a great idea … I would recommend
      it, definitely worth looking at”

      “Shoulders aren’t designed to be weight
      bearing joints, knee scooters have been
      nice for this reason”

      “An especially good for patients and for a
      person with a leg injury combined with an
      upper extremity injury”



      “Cool idea, I like the idea… that’s clever”
MVP
      “Protect and pad the peroneal nerve so
      you don’t end up with drop-foot”

      “You ought to show this to Dr. Faux and
      Lance our bracing specialist”
Like it/     Cost      Prescribe   Distribute
                                           Recommen
                                                d
      3 Physical Therapists                                           N/A


      3 Orthopedic Surgeons


      2 Orthopedic Technicians
            - Bracing & Cast Specialists                              N/A


      2 Podiatrists
MVP
                                                        * With
                                                        insurance
Mark McGuire – International Orthopedic Care
      “Great idea, I have never seen anything like it, that’s
      probably because you started with prosthetics”

      “More and more people are trying to avoid crutches”




       AHM Agent
       “For insurance, the patient needs an HCPCS
       Code”

MVP    Trends:        Ordering 0nline
                      Scooter rental
BOM                            MTL Cost
                           Knee Pad (Dense)               $ 1.50
 Sale Price:      $200         Crutches: Average: $50$ 1.50
                           Knee Pad (Soft)
                               Knee Scooters: Average: $400
                           V. Leg (Plastic)               $ 4.50
 Insurance:          70%   Velc Straps (3)                $ 1.50
                               HCPCS CODE is E0118 Crutch4.50
                           H. Leg (Plastic)               $
                               substitute, lower leg platform,
                           V. Stab Arm (2)                $ 2.00
Cost to the patient: $60       with or without wheels $ 3.50
                           Curv Stab Arm (2)
                           Support (horiz) Bar            $ 2.50
                           Bracket (Main)                 $ 3.00
                           Adjust BTM Arm Center          $ 2.50
 Rental Price:     $30          Crutches: Average: $5*
                           Adjust BTM Arm Outer (4pcs) $ 4.00
                                Knee Scooters: Average: $35
                           Viberglass Foot Pcs            $ 9.00

 *Insurance:        70%
                           Heel Pad (Soft)                $ 1.00
                           Heel Pad (Rubber)              $ 1.00
                           Heel Pad (Traction)            $ 1.00
                           Toe Pad (Soft)                 $ 1.00
                           Toe Pad (Rubber)               $ 1.00
                           Toe Pad (Traction)             $ 1.00
                           TOTAL                          $ 46.00
Sales Estimates
Emergency Room Visits per year     3.40 Million
Non-emergency Room Visits (Est.)   1.70 Million
Total Below Knee Injuries/year     5.10 Million
Covered by Insurance               74%
Insured injured customers          3.77 Million
% Will require mobility devices    10%
Potential Customers                0.38 Million
Sales Price                       $200 per unit
Revenue from Sales               $75.5 Million
RentalEstimates
Sales Estimates
Emergency Room Visits per year
Emergency Room Visits per year 3.40 3.40 Million
                                         Million
Non-emergency Room Visits (Est.)
Non-emergency Room Visits (Est.) 1.70 1.70 Million
                                         Million
Total Below Knee Injuries/year      5.10 Million
Total Below Knee Injuries/year           5.10 Million
Uninsured Insurance
Covered bypatients                  26%
Covered by Insurance                     74%
Uninsured injured customers         1.33 Million
Insured injured customers
% Will require mobility devices     10% 3.77 Million
% Will require mobility devices 0.13 10%
Potential Customers                      Million
Potential Customers
Average rental weeks per customer      3 0.38 Million
                                         weeks
Sales Price
Total rental weeks per year             $200 per unit
                                    0.40 Million weeks
Rental Price
Revenue from Sales                  $30 per week
                                       $75.5 Million
Revenue from Sales                $12.0 Million
                                   $4.0
Consumer/User
                                    Revenue share
Device                              Doctor/Supplier                Hands-free          Orthopedic                  Customer/Users
manufacturer                        relationship                   mobility            doctors                     Patients with
                                                                                       Podiatrists                 lower-leg injuries
Doctor/professio                    Warranties                     Superior recovery   -   Recommendation          (5m)
nal                                                                                    -   prescriptions
                                    Patient/consumer               mobility
                                    marketing                      experience                                      Insurred/Uninsurre
Prosthetic manuf.                                                                                                  d
- Technology                                                       How? Prosthetic
- Relationships                                                    tech to the                                     Patients under 50
                                                                   temp-injured
Motivations:
Product diversity                                                                                                     Retail/Rental
                                                                   Deliver             Online/web presence
                                    Patent                                                                            Medical Supply
Superior mobility                                                  inexpensively to    Medical Supply
                                                                                                                      Stores
                                    FDA approval                   both insured and    Stores
solution                                                                               Doctor offices:
                                    Insurance                      uninsured                                          Doctor’s offices
                                                                                       -   Orthopedic
Patient                             registration                   patients through    -   Podiatrist                 -   Orthopedic
satisfaction                        (HCPCS)                        device sale and     -   Hospital                   -   Podiatrist
                                                                   rental              Medical Supply
                                    R&D                                                                               Online distributors
                                                                                       Rental
                                    Consumer testing                                   Athletic
                                                                                       Departments


               Value proposition:                                                          Prefer to pay
                                              Rent, utilities,                                                 For both rental
                                                                                           through insurance
               High initial FC                salaries                                                         and sale
                                                                                                               customers
                                                                                           Fixed pricing on
               Develop economies              Product delivery                                                 currently pay for
                                                                                           device
               for lower material                                                                              DME out of
               VC                             Device                                                           pocket, through
                                                                                           Weekly rental
                                              registration costs                                               insurance or both
               Cust. Acquisition                                                           rate
                                              (FDA, etc)
FDA Agent: Geeta Pamidimukkala
                  FlexLeg is a:
                 FDA/CDRH/Office of Device Evaluation
                   • Class I Medical Devise
                  • • Disclosed our device to understand parallel review
                       "Substantially Equivalent" to a Crutch

                 What we found out: is:
                  Therefore, FlexLeg
                  • • FlexLeg classifies as an orthosis, limb brace
                        Exempt from Premarket Approval application process (PMA)
                  • • Therefore exempt from: 510k, PMA and IDE not required (IDE)
                        Investigational Device Exemption process

Meaning: Register with the FDA and we can go to market!

                   Durable Medical Equipment
                   •   Insurance covers 50%-80% for the patient
                   •   Register as a supplier to receive HCPCS Code (E0118)
                   •   Doctor writes a prescription: patient may purchase at
                       medical supply store, online or pharmacy
Consumer/User
                                    Revenue share
Device                              Doctor/Supplier                Hands-free          Orthopedic                  Customer/Users
manufacturer                        relationship                   mobility            doctors                     Patients with
                                                                                       Podiatrists                 lower-leg injuries
Doctor/professio                    Warranties                     Superior recovery   -   Recommendation          (5m)
nal                                                                                    -   prescriptions
                                    Patient/consumer               mobility
                                    marketing                      experience                                      Insurred/Uninsurre
Prosthetic manuf.                                                                                                  d
- Technology                                                       How? Prosthetic
- Relationships                                                    tech to the                                     Patients under 50
                                                                   temp-injured
Motivations:
Product diversity                                                                                                     Retail/Rental
                                                                   Deliver             Online/web presence
                                    Patent                                                                            Medical Supply
Superior mobility                                                  inexpensively to    Medical Supply
                                                                                                                      Stores
                                    FDA approval                   both insured and    Stores
solution                                                                               Doctor offices:
                                    Insurance                      uninsured                                          Doctor’s offices
                                                                                       -   Orthopedic
Patient                             registration                   patients through    -   Podiatrist                 -   Orthopedic
satisfaction                        (HCPCS)                        device sale and     -   Hospital                   -   Podiatrist
                                                                   rental              Medical Supply
                                    R&D                                                                               Online distributors
                                                                                       Rental
                                    Consumer testing                                   Athletic
                                                                                       Departments


               Value proposition:                                                          Prefer to pay
                                              Rent, utilities,                                                 For both rental
                                                                                           through insurance
               High initial FC                salaries                                                         and sale
                                                                                                               customers
                                                                                           Fixed pricing on
               Develop economies              Product delivery                                                 currently pay for
                                                                                           device
               for lower material                                                                              DME out of
               VC                             Device                                                           pocket, through
                                                                                           Weekly rental
                                              registration costs                                               insurance or both
               Cust. Acquisition                                                           rate
                                              (FDA, etc)
1.   Keep getting out of the building!
     • Contact and understand online medical supply retailers
     • Talk with Dr. Faux and more professionals
2.   Meet with manufacturers: ACT & Otto Bock
3.   Finish product website: FlexLeg.com
4.   Obtain various registrations (FDA, HCPCS, etc)




1.   The end user is not the only customer
2.   “Get out of the building” both fun and NECESSARY
3.   Validate, validate, validate
FlexLeg makes your daily life with
 a lower leg injury more like your
      daily life without one.
Similar product to Prototype #2,
yet it still has limitations that are
remedied by the features and
abilities of FlexLeg:

 • Natural Mobility:
       20-40 degree knee flexion
       10-15 degree ankle flexion
 • Advanced Leg Performance
       Compliant members
       Composite materials
 • Collapsible for Easy Storage
 • Greater Stability

Sales Price of iWalk-Free: $400

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Flex leg intl bmc final without video

  • 1. A Temporary Prosthetic for Lower Leg Injuries Mike Sanders - CEO Mark Roberts - CTO Seth Gonzalez - CMO
  • 2.
  • 3.
  • 4. Strengths:  Low cost: $20-$75  Can traverse various terrains  Most common choice: High Awareness Weaknesses:  Movement is slow  Uncomfortable to use for long periods  Hard to store  Requires both hands for use
  • 5. Strengths:  Faster to move long distances  Less effort required for use  Claim reduced muscle atrophy Weaknesses:  Extremely bulky  Hard to store and transport  Can't traverse the stairs or tight spaces  Requires both hands for use  Expensive: $150-$850
  • 6. • World wide cost of sports injuries: $1 Billion • 79% of these occur in lower extremities Monetizable? • Over 5 Million total lower leg (below knee) injuries annually • 3.4 Million of these visit the emergency room each year • US ambulatory aid market: $220 Million
  • 7. 1. Those with temporary lower leg injuries want a hands- free mobility device 2. We can inexpensively repurpose prosthetic devices and apply it to a new market 3. There are no acceptable hands-free devices currently on the market
  • 8. Consumer/User Revenue share Device Hands-free Orthopedic Customer/Users manufacturer Doctor/Supplier mobility doctors Patients with relationship Podiatrists lower-leg injuries Doctor/professio Warranties Superior recovery - Recommendation (5m) nal - prescriptions mobility Patient/consumer marketing experience Insurred/Uninsurre Prosthetic manuf. d - Technology How? Prosthetic - Relationships tech to the Patients under 50 temp-injured Motivations: Product diversity Retail/Rental Deliver Online/web presence Patent Medical Supply Superior mobility inexpensively to Medical Supply Stores FDA approval both insured and Stores solution Doctor offices: Insurance uninsured Doctor’s offices - Orthopedic Patient registration patients through - Podiatrist - Orthopedic satisfaction (HCPCS) device sale and - Hospital - Podiatrist rental Medical Supply R&D Online distributors Rental Consumer testing Athletic Departments Value proposition: Prefer to pay Rent, utilities, For both rental through insurance High initial FC salaries and sale customers Fixed pricing on Develop economies Product delivery currently pay for device for lower material DME out of VC Device pocket, through Weekly rental registration costs insurance or both Cust. Acquisition rate (FDA, etc)
  • 9. Results: Concept MVP Surveyed 50+ • More stability needed respondents • Better traction • Aesthetics/shape of leg • Strapping system
  • 10. Prototype #3 • Natural Mobility: 20-40 degree knee flexion 10-15 degree ankle flexion • Advanced Leg Performance Compliant members Composite materials • Collapsible for Easy Storage • Greater Stability
  • 11.
  • 12. Place “What about FDA approval?” 4th Feedback: 200+ students “Will insurance cover this?” 50+ adults (age: 30-50) 2th “Why hasn’t anyone thought of “What is the actual patient process inbefore?”selection?” this device Top 8 “Did you get out of “I wish I would have had this ____ “Who will actually pay for it?” the building?” months/years ago …” “Did you actually talk to 1st “This is way better than crutches” doctors/distributors/insurance companies?”
  • 13. Consumer/User Revenue share Device Hands-free Orthopedic Customer/Users manufacturer Doctor/Supplier mobility doctors Patients with relationship Podiatrists lower-leg injuries Doctor/professio Warranties Superior recovery - Recommendation (5m) nal - prescriptions mobility Patient/consumer marketing experience Insurred/Uninsurre Prosthetic manuf. d - Technology How? Prosthetic - Relationships tech to the Patients under 50 temp-injured Motivations: Product diversity Retail/Rental Deliver Online/web presence Patent Medical Supply Superior mobility inexpensively to Medical Supply Stores FDA approval both insured and Stores solution Doctor offices: Insurance uninsured Doctor’s offices - Orthopedic Patient registration patients through - Podiatrist - Orthopedic satisfaction (HCPCS) device sale and - Hospital - Podiatrist rental Medical Supply R&D Online distributors Rental Consumer testing Athletic Departments Value proposition: Prefer to pay Rent, utilities, For both rental through insurance High initial FC salaries and sale customers Fixed pricing on Develop economies Product delivery currently pay for device for lower material DME out of VC Device pocket, through Weekly rental registration costs insurance or both Cust. Acquisition rate (FDA, etc)
  • 14. Materials Great flexion in lower appendage Protect against hyperextension Big toe is important in balance Design Longer leg rest Padding materials (Osgood-Schlatter’s) Overall “[We] like this concept! [We] would recommend it“ “People are looking for other alternatives to crutches” “You look like you have done your homework” MVP “You need to show this to Dr. Faux”
  • 15. “This is a great idea … I would recommend it, definitely worth looking at” “Shoulders aren’t designed to be weight bearing joints, knee scooters have been nice for this reason” “An especially good for patients and for a person with a leg injury combined with an upper extremity injury” “Cool idea, I like the idea… that’s clever” MVP “Protect and pad the peroneal nerve so you don’t end up with drop-foot” “You ought to show this to Dr. Faux and Lance our bracing specialist”
  • 16. Like it/ Cost Prescribe Distribute Recommen d 3 Physical Therapists N/A 3 Orthopedic Surgeons 2 Orthopedic Technicians - Bracing & Cast Specialists N/A 2 Podiatrists MVP * With insurance
  • 17. Mark McGuire – International Orthopedic Care “Great idea, I have never seen anything like it, that’s probably because you started with prosthetics” “More and more people are trying to avoid crutches” AHM Agent “For insurance, the patient needs an HCPCS Code” MVP Trends: Ordering 0nline Scooter rental
  • 18.
  • 19. BOM MTL Cost Knee Pad (Dense) $ 1.50 Sale Price: $200 Crutches: Average: $50$ 1.50 Knee Pad (Soft) Knee Scooters: Average: $400 V. Leg (Plastic) $ 4.50 Insurance: 70% Velc Straps (3) $ 1.50 HCPCS CODE is E0118 Crutch4.50 H. Leg (Plastic) $ substitute, lower leg platform, V. Stab Arm (2) $ 2.00 Cost to the patient: $60 with or without wheels $ 3.50 Curv Stab Arm (2) Support (horiz) Bar $ 2.50 Bracket (Main) $ 3.00 Adjust BTM Arm Center $ 2.50 Rental Price: $30 Crutches: Average: $5* Adjust BTM Arm Outer (4pcs) $ 4.00 Knee Scooters: Average: $35 Viberglass Foot Pcs $ 9.00 *Insurance: 70% Heel Pad (Soft) $ 1.00 Heel Pad (Rubber) $ 1.00 Heel Pad (Traction) $ 1.00 Toe Pad (Soft) $ 1.00 Toe Pad (Rubber) $ 1.00 Toe Pad (Traction) $ 1.00 TOTAL $ 46.00
  • 20. Sales Estimates Emergency Room Visits per year 3.40 Million Non-emergency Room Visits (Est.) 1.70 Million Total Below Knee Injuries/year 5.10 Million Covered by Insurance 74% Insured injured customers 3.77 Million % Will require mobility devices 10% Potential Customers 0.38 Million Sales Price $200 per unit Revenue from Sales $75.5 Million
  • 21. RentalEstimates Sales Estimates Emergency Room Visits per year Emergency Room Visits per year 3.40 3.40 Million Million Non-emergency Room Visits (Est.) Non-emergency Room Visits (Est.) 1.70 1.70 Million Million Total Below Knee Injuries/year 5.10 Million Total Below Knee Injuries/year 5.10 Million Uninsured Insurance Covered bypatients 26% Covered by Insurance 74% Uninsured injured customers 1.33 Million Insured injured customers % Will require mobility devices 10% 3.77 Million % Will require mobility devices 0.13 10% Potential Customers Million Potential Customers Average rental weeks per customer 3 0.38 Million weeks Sales Price Total rental weeks per year $200 per unit 0.40 Million weeks Rental Price Revenue from Sales $30 per week $75.5 Million Revenue from Sales $12.0 Million $4.0
  • 22. Consumer/User Revenue share Device Doctor/Supplier Hands-free Orthopedic Customer/Users manufacturer relationship mobility doctors Patients with Podiatrists lower-leg injuries Doctor/professio Warranties Superior recovery - Recommendation (5m) nal - prescriptions Patient/consumer mobility marketing experience Insurred/Uninsurre Prosthetic manuf. d - Technology How? Prosthetic - Relationships tech to the Patients under 50 temp-injured Motivations: Product diversity Retail/Rental Deliver Online/web presence Patent Medical Supply Superior mobility inexpensively to Medical Supply Stores FDA approval both insured and Stores solution Doctor offices: Insurance uninsured Doctor’s offices - Orthopedic Patient registration patients through - Podiatrist - Orthopedic satisfaction (HCPCS) device sale and - Hospital - Podiatrist rental Medical Supply R&D Online distributors Rental Consumer testing Athletic Departments Value proposition: Prefer to pay Rent, utilities, For both rental through insurance High initial FC salaries and sale customers Fixed pricing on Develop economies Product delivery currently pay for device for lower material DME out of VC Device pocket, through Weekly rental registration costs insurance or both Cust. Acquisition rate (FDA, etc)
  • 23. FDA Agent: Geeta Pamidimukkala FlexLeg is a: FDA/CDRH/Office of Device Evaluation • Class I Medical Devise • • Disclosed our device to understand parallel review "Substantially Equivalent" to a Crutch What we found out: is: Therefore, FlexLeg • • FlexLeg classifies as an orthosis, limb brace Exempt from Premarket Approval application process (PMA) • • Therefore exempt from: 510k, PMA and IDE not required (IDE) Investigational Device Exemption process Meaning: Register with the FDA and we can go to market! Durable Medical Equipment • Insurance covers 50%-80% for the patient • Register as a supplier to receive HCPCS Code (E0118) • Doctor writes a prescription: patient may purchase at medical supply store, online or pharmacy
  • 24.
  • 25. Consumer/User Revenue share Device Doctor/Supplier Hands-free Orthopedic Customer/Users manufacturer relationship mobility doctors Patients with Podiatrists lower-leg injuries Doctor/professio Warranties Superior recovery - Recommendation (5m) nal - prescriptions Patient/consumer mobility marketing experience Insurred/Uninsurre Prosthetic manuf. d - Technology How? Prosthetic - Relationships tech to the Patients under 50 temp-injured Motivations: Product diversity Retail/Rental Deliver Online/web presence Patent Medical Supply Superior mobility inexpensively to Medical Supply Stores FDA approval both insured and Stores solution Doctor offices: Insurance uninsured Doctor’s offices - Orthopedic Patient registration patients through - Podiatrist - Orthopedic satisfaction (HCPCS) device sale and - Hospital - Podiatrist rental Medical Supply R&D Online distributors Rental Consumer testing Athletic Departments Value proposition: Prefer to pay Rent, utilities, For both rental through insurance High initial FC salaries and sale customers Fixed pricing on Develop economies Product delivery currently pay for device for lower material DME out of VC Device pocket, through Weekly rental registration costs insurance or both Cust. Acquisition rate (FDA, etc)
  • 26. 1. Keep getting out of the building! • Contact and understand online medical supply retailers • Talk with Dr. Faux and more professionals 2. Meet with manufacturers: ACT & Otto Bock 3. Finish product website: FlexLeg.com 4. Obtain various registrations (FDA, HCPCS, etc) 1. The end user is not the only customer 2. “Get out of the building” both fun and NECESSARY 3. Validate, validate, validate
  • 27. FlexLeg makes your daily life with a lower leg injury more like your daily life without one.
  • 28.
  • 29. Similar product to Prototype #2, yet it still has limitations that are remedied by the features and abilities of FlexLeg: • Natural Mobility: 20-40 degree knee flexion 10-15 degree ankle flexion • Advanced Leg Performance Compliant members Composite materials • Collapsible for Easy Storage • Greater Stability Sales Price of iWalk-Free: $400

Editor's Notes

  1. #3. there are no ACCEPTABLE hands-free…(because there is iwalk-free)
  2. Proto 1 was a quick mock up to get insight fast and prove validity of the idea. Proto 2 was our first attempt and it included the idea that we could fold the leg down (this is evidenced by the semi-circle pattern of holes in the picture).
  3. It is hard to see the product in this picture because of the black background. We may have a better picture or maybe we change the background to non-black.
  4. Not sure what should be here, nothing shows up on my computer.
  5. Should the second box say not covered by insurance?
  6. Months instead of years … I mean month … (singular)Regulation 890.3150 – no 510k and no PMAAccess Data websiteMeet definition Limb or ptosisRegister firm and list device you attend to marketWe can go to market after listingBut for definitions to use in marketingGeetaMake estab registrationMake listing for deviceIn listing register for product – should be instantaneous – public info is 1 per month
  7. Similar product to proto 2, but it doesn’t come from the approach of prosthetics which causes it to miss the mark in functionality; it’s not a bio-mimic device, it’s a stick with straps. Talking about iwalk-free will be helpful to some groups and not to others, we should talk about what case this is for the BMC.