Edusquared H4R Stanford 2020

1. We are a monthly educational subscription box
that supplements school curriculum and provides
educational tools for students with special needs.
EduSquared!EduSquared!
Day 5
User interviews completed: 55

3. Team Liber Introductions
Allison Jia Iris Ung Priscila Chen Hsu Thinzar Htwe
Stanford Undergrad,
BS
linkedin.com/in/allison-jia
SME: N/A
Role: Hacker
Wrote startup proposal
for a student carpool pick
up service built around
school community
Stanford Undergrad,
BS
https://www.linkedin.com/in/iri
s-ung/
SME: N/A
Role: Picker
Founded a cause marketing
campaign in the Philippines
that increased resort
corporate functions and
donations for a nearby
orphanage
Stanford Undergrad,
BA
http://www.linkedin.com/in/pri
scilachenhsu
SME: Yes
Role: Designer
Experienced in teaching
kids aged 3-16.
Quadrilingual; attended 5
schools in 3 different
countries growing up
Stanford Undergrad,
BS
https://www.linkedin.com/in/th
inzar-htwe
SME: N/A
Role: Hustler
Worked in biophysics and
mechanics lab at the
Johns Hopkins School of
Medicine

4. 1 Insights Overview
2 Day 1 Business Model Canvas
3 Day 1 - Day 2 Insights
4 Day 2 - Day 3 Insights
5 Day 3 - Day 4 Insights
6 Testimony
7 Day 5 Business Model Canvas
8 Next Steps
AGENDA

5. Insight Overview
Value Proposition:
● Increase Student
Engagement
● Match
curriculum
● Develop life
skills
: (13) : (45) : (55)
Value Proposition:
● Promote
excitement
● Match
curriculum
● Develop life
skills
Value Proposition:
● Promote
excitement
● Match
curriculum
● Develop life
skills
Value Proposition:
● Consolidate
resources for
SpEd
● Encourage
independent
activity
Value Proposition:
● Develop
functional life
skills
● Tier boxes for
ability levels
: (21) : (32)
Customer
Segment:
Private and Charter
schools
Customer
Segment:
Title I Middle Schools
and Homeschool
Pods
Customer
Segment:
Title I Elementary
Schools
Customer
Segment:
School districts for
Special Ed
Customer
Segment:
Parents of Special Ed
students (teacher
recommendations)
DAY
1
DAY
2
DAY
3
DAY
4
DAY
5

6. Day 1: Where We
Started
Primary Target
Market:
School districts
and counties
Private and
charter school
districts &
counties
Manufacturing
subscription box
and its contents
Increase
engagement in
remote learning
environment
Partnering with
schools and
content
distributors and
manufacturers
(start off with
private schools
and charter
schools)
Manufacturing
Website
Professionals in
education field
Acquire: Personal
Assistance, School
Ads,
Retain: Subscription
member benefitsDevelop life skills
beyond academics
(social conscience,
home skills,
etiquette)
Provide creative
outlets for boredom
relief during COVID-
19
Secondary Target
Market:
Middle school
students attending
remote school
Collaboration with
academic
curriculum
Delivery
Web
Development &
Maintenance
Advertisement Monetization
Career exploration
activities
Manufacturers
Online school
communities
Subscriptions made Sponsorship
Finances

7. Hypotheses Tests Results
Primary problem to solve is
remote learning engagement
Interviews with high school,
middle school students/teachers
● Can’t fix engagement problem
● Provide relief from learning from a
screen.
● Students prefer fun activities
Teachers want students to
learn more about life skills
Interviews with high school,
middle school teachers
● Teachers enthusiastic for students
to learn current events
● High school students are
enthusiastic to learn life skills.
● Middle schoolers are not.
Private schools are willing to
pay for subscription boxes
Interviewing private school
students and teachers
● Private schools skeptical to spend
money. Already have the means to
purchase their own materials.
● Willing to pay for career
exploration and mentor services
Students want more hands-on
activities
Interviewing middle school, high
school students
● Prefer hands on activities over
lectures
● Want to do activities with friends
Day 1 to Day 2 Insights

8. Hypotheses Tests Results
Primary school students need
constant parental
supervision.
Interviews with elementary school
teachers
● Primary school students happy to
work on creative projects by
themselves.
● Independent flower dissection
Middle school students are our
ideal target market
Interviewing middle school
students
● Lukewarm student interest
● Prefer Youtube in free time
● Primary school students more
interested in proposed activities
There is a demand for Zoom-
free educational activities to
keep students excited about
learning
Interviews with primary school,
middle school, high school
students and teachers
● Students Can’t focus on screen for
long periods of time.
● Teachers have Zoom exhaustion
(difficulty focusing on lecturing and
monitoring kids at the same time)
Students want more hands-on
activities, collaboration, and
friendly competition
Interviewing primary school,
middle school, and high school
students and teachers
● Want to hands on activities with
friends over lectures
● Friendly competition is a great
motivator for engagement
Day 2 to Day 3 Insights

9. Hypotheses Tests Results
Homeschoolers (k-5) are our
ideal target market.
Interviews with homeschool
educators, homeschool consultant
● New homeschoolers struggle with
finding curriculum
● Experienced homeschoolers don’t
need
● Lots of homeschool support groups
and resources
Title I general education
primary students are our
ideal target market.
Interviews with parents and
teachers of Title I students
● Parents unwilling to pay out of
pocket but interested in
independent student activities
● Teachers & schools love idea but
can’t afford to purchase unless
virtually free
Special education teachers
need our product!
Interview with special education
teacher
● Huge lack of teaching resources
● Families lack qualification to teach
students, unsure of needs
● No access to resources to help
students focus in class
Students enjoy hands-on
activities
Interviewing special education
teacher
● Immersion and independence
during arts and crafts
● Minimal teacher guidance, no
parental supervision needed
Day 3 to Day 4 Insights

10. Teacher
“If you had your product right
now,
I could get you five families
who would buy it tomorrow.”
Gains:
● Independence
● Engagement
● Social emotional
development
Pains:
● Few, scattered
resources
● Parents don’t
understand (or lack
access to) student
needs
Customer Jobs:
● Working parents
● Teachers want to
engage students
● Students feel
comfortable
learning at home

11. School districts,
special education
grants &
foundations
Primary Target
Market:
Title I Schools
primary school
Parents of
moderate &
intensive special
need students
Problem: SpEd
parents do not have
time to watch over their
kids, not enough
resources exist for
SpEd teachers
especially during
COVID 19
Manufacturing
Partnering with
Title I schools
special ed
teachers and
content
distributors/
manufacturers for
the contents in
the subscription
box
Subscriptions made
Professionals in
SPECIAL
education field
Acquire: Personal
Assistance/Direct
selling, teacher
recommendations,
brand awareness
Retain:
Subscription
member benefitsProvide creative outlets
for boredom relief
during COVID-19
Secondary Target
Market:
High Schools
students School
districts for SpEd
classes
homeschoolers
Collaboration with
teacher’s
curriculum
Delivery
Web
Development &
Maintenance
Advertisement Monetization
Sponsorship
Career exploration
activities
Manufacturers
Educate on life
skills
Finances --
raising money to
subsidise costs
Solution: provide
SpEd students with
resources that align
with accredited lesson
plans for their ability
level, promote
independence
compile SpEd
resources for
parents/teachers
Influencer:
Teachers of SpEd
classes
Website
Online
teacher/parent
groups
Direct Sales
Force
Direct Sales
Team
Day 5: Where We
Ended

12. Next Steps
● Continue interviewing special ed
teachers, therapists, and parents
● Investigate partnerships with
schools/teachers in light of back to
school
● Explore revenue streams/funding
options