mission model, mission model canvas, customer development, Hacking for Defense, lean startup, stanford, startup, steve blank, Pete Newell, Joe Felter, minimum viable product
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Broadcom - Hacking for Defense - Stanford 2017
1. Sponsor: 5th Special Forces Group
Broadcom
Week 1:
Problem
Provide wide-area broadband
internet in denied areas (e.g.
Syria, Iraq)
Solution:
Aerial based solution to beam
Internet directly to denied area
Week 9:
Problem
Provide wide-area broadband
internet in denied areas (e.g.
Syria, Iraq)
Solution:
Aerial based solution to beam
Internet directly to denied area
Total Interviews: 118
5. BroadCom: Emotional Rollercoaster
Team Formation
Have a solution
Chaos
4 Potential Solutions
MVP
Deployment? +
Team member left
Happy Sponsor
Emotional
State
Time
13. Initial Secondary Beneficiaries and Value Proposition
SFOD-A (Special Forces Operational Detachment - Alpha)
- Need telecommunication capability to other OD-A units,
allies and local population
14. Beneficiaries Rejected by the Sponsor
“We already have enough
telecommunication gadgets for our
soldiers.”
Col. Leahy, Commander of 5th SFG
16. Lesson Learned
“It is all about winning hearts and minds (of local
people)”
-
Former Navy Seal
-Sponsor
-Former British Special Forces
-Delta Force
17. Local Civilians
Confirmed Beneficiaries and Value Propositions
SFG (Company Commander)
● Provide unbiased information and
counter-propaganda
● Know what local citizens are thinking
and talking about
● Communicate to local population
directly
● Access to accurate information or
entertainment
● Capability to communicate to the
outside world
20. Interviews with Experts → Winner
1. Mesh Network
2. Cell Tower 3. Truck Based
4. Aerial Based
21. Positive Feedback!
“Your recommended solution is the
BEST of all hypotheses. YOU ARE
TALKING”
Col. Krummrich, Operational officer
for USAJFKSWCS, military liaison
23. BroadCom: MVP
•3G/4G communication
•Satellite communication as backhaul
•Onboard server for cached material
•COTS parts (total est: ~$70K)
•Mounted on a proposed MALE UAS
platform or existing Group III UAS
24. Mission Achievement
5th Special Forces Group Local Civilians
● Number of users of the internet service
● Number of Facebook/Twitter posts created
(intelligence collection)
● Number of downloads of the cached content
(counter-propaganda)
31. BroadCom: Acknowledgements
5th Special Forces Group: Col. Leahy, Col. Krummich,
Joshua Burch, Paul Murphy
Military Liaison: Todd Forsman, Scott Sanders
TA: Isaac Matthews
Mentor: Craig Seidel
Special Thanks: Stanford DoD/IC community
34. Primary: 5th Special Force
Group (especially ODA
teams)
Secondary:
- Allied forces in denied
areas (coordination
purposes);
- Population in denied area
(informational purposes).
Third: potential other
beneficiaries could include
other military units, Gov’t org.
that provide aid (FEMA, UN,
USAID), NGOs, Private co. op.
in denied areas (Oil & Gas,
Mining, …)
- DIUX
- Purchasing arm of the
military through the SOCOM
(Special Operations Command)
known as
Acquisition,Transport and
Logistics unit;
- Head of US 5th Special
Forces Group.
- Warehouse and Assembly
facility;
- UAS/Drones
- Telecommunication Engineer;
- Electrical/Mechanical
Engineer.
BroadCom: Mission Model Canvas
- Purchase of off the shelf
equipment;
- Assembly of equipment;
- B2Gov. distribution;
- Maintenance and Repair of
equipment
- US 5th Special Forces
Group;
Drone Operator
- Telecommunication
suppliers;
L3, Cobham, AvL,
Ericsson, Nokia
- Drone manufacturers
AAI (RQ-7), Zenith
Aerospace (Solar) CyPhy
(Tethered Drone)
- Provide internet to local citizens so that 5th SFG can collect
useful intelligence
- Local citizens post valuable information (for 5th SFG) on provided Internet
- Leasing of equipment
- Maintenance services
- Off the shelf elements
- Assembly
- B2Gov. Distribution and transport costs to destination.
- Total = 70k
Beneficiaries
Mission AchievementMission Budget/Costs
Buy-In/Support
Deployment
Value
Proposition
Key Activities
Deploy an IP based broadband
communication infrastructure
which is
(i) Compatible with
smartphones on the ground
(2G, 3G, 4G, LTE);
(ii) Durable;
(iii) Mobile;
(iv) Discrete from obvious
visual detection;
(v) Highly customizable in
terms of area coverage
(vi) Target. Download 5MB/s.
Upload 1MB/s. (Whatsapp,
Twitter, Facebook)
(vii) Operated min. 30km
range;
(iix) Target urban areas with
1 to 3 story buildings and at
least 1 city block;
(ix) Min. concurrent
connections of 40 users
Key Resources
Key Partners
- Direct sales channel where
confidentiality is ensured,
and select clients are
chosen;
- Large conference
gatherings;
- In the field, UAV should fit
in the back of a humvee;
- Can take off over short
distances
35. Create sense of urgency from the start!
Lesson learnt: Response time is slow
Week 1
Broadcom
2 3 4 5 6 7 8
Expectation
5th SFG actual response
SOCOM actual response
36. Lesson learnt: How to talk to Special Forces
- SOCOM is trained keep information rather than share
information;
- Quote: “I told all that my JAG could tell me I could say”
- Required creative approach:
- Do homework before interviews as much as possible
to target questions as much as possible;
- When talking use analogies;
- Multiple touch points is essential;
- Emails with images and open ended questions;
- Use of intermediaries;
- Use of former SOCOM officers; and
- Talk to more senior ranking officers with more
comfort to share information
37. Lesson learnt: Model Canvas
- The model canvas is a powerful tool for assessing product-
market fit;
- It is not a sequential tool to solving a problem but an
iterative process whereby each new bit of information may
disarrange the entire model canvas