Continuing the Austin WordPress Introverted Freelancer series, Sandi and Nick Batik will take a closer look at those tools in the WordPress ecosystem that help introverted freelancers automate many of the marketing processes we need to expand our customer base. This month we will examine the step-by-step process of the marketing funnel: Awareness, Interest, Decision, and Action. We will look at the tools you can use on your site to get the automation support a freelancer's needs. The class will conclude with a discussion how Permission Marketing (permission— engagement — call to action) can help you build your loyal tribe of followers, supporters, and clients.

1. EXPANDING YOUR
FREELANCE
BUSINESS WITH
AUTOMATED
MARKETING
FUNNELS
WPATX Deep Dive
Discussion
June 13, 2016
Sandi Batik -
@sandi_batik
Nick Batik - @nick_batik

2. no human will be involved aside and that the lead will purchas

3. Marketing automation is the process of
engaging and nurturing leads over a period of
time, until they are ready to make a purchase.

4. HARSH REALITY
1. Most Content Sucks
2. Content Does Not Promote Itself ( needs to be entertaining, instructive, useful, with
great headlines )
3. You have to demonstrate ROI - Not always money - is it creating growth and
engagement?
4. You Can’t Control the Conversation
5. Search Engines Hate Lame Content ( so do Users )
6. You have to keep feeding the [content] beast
Understanding a good content model - the right content for the right person
7. The Internet doesn’t care about You, Your Product, or Your Company
You need to attract your core audience and convert them into customer

5. YOUR CONTENT SHOULD
ANSWER THESE
QUESTIONS:1.Who are you?
2. What do you have for me?
3. How is this going to help me?
4. Why should I care?
5. What should I do next? ( Call to action )

6. ATTRACT PEOPLE WHO
HAVE PROBLEM YOU CAN
SOLVE•Paid Ads - Cost Money
•Organic - Hard Work
•Referrals - Requires a good reputation
When you’re writing you content you need to
think about who you need to attract, what people
need from you, what’s going to move them
forward.

7. RETENTION
• Educate
• Entertain
• Provide value
• Anticipate value to come
• THEY have a sense of early progress - quick wins
• Build a sense of community
People buy in their minds before they buy with their credit card

8. QUESTIONS YOU NEED TO
START WITH:
• What are your constraints? What challenges
do you face? ( income, profit margin, traffic )
• Things you can improve, things you can
capitalize on
• What are your assets? What do you have
access to that will help?

9. QUESTIONS YOU NEED TO
START WITH:
• Work back from your end goal
• What is the funnel going to do for your business?
• Long term - medium - immediate
• What are you going to implement that will get you to
what you want
• Are you measuring the right thing? What you measure
you can manage.

10. QUESTIONS YOU NEED TO
START WITH:
• What’s in it for me? What is the funnel going to do for
your prospects?
• What are the pain-points they are looking to solve?
The things that keep them up at night?
• It doesn’t have to be a complete solution,
just something the gets them to the next step
• What’s next?

11. BUILDING AN AUTOMATED
MARKETING FUNNEL TAKES THE
“TACKINESS”
OUT OF SALES

12. THE MYTH:
Market Automation is too complicated
and too intense for small business

13. THE STEP-BY-STEP
PROCESS OF THE
MARKETING FUNNEL
• Awareness
• Interest
• Decision
• Action

14. STEPS TO THE PROCESS
1. Social network followers
2. Search engine visitors
3. General content audience
4. Specific email audience
5. Customers and clients
6. Repeat customers and
clients
Awareness
Interest
Decision
Action

15. THE 3-PAGE PROCESS

16. THE FUNNEL
CYCLE

17. IDEAS FOR FUNNELS
• Basic Lead Generation Funnel
• Webinar Lead Funnel
• Free Membership Funnel
• Launch Funnel
• Dynamic Evergreen Offer Sequence Funnel

18. FUNNEL “RULES”
Deciding what to do under each condition

19. ONCE THEY ARE IN YOUR
CYCLE…
Turning Customers into Repeat Customers

20. WHAT IS PERMISSION
MARKETING?
• Permission
• Engagement
• Call to Action
Build your loyal tribe of
followers, supporters and
clients