1.
HI-TECH INSTITUTE OF
ENGINEERING AND TECHNOLOGY
PRESENTATION ON
“MOBILE TV”
DEPARTMENT OF IT
S U B M I T T E D B Y:
N A M E - S U M I T K U M A R
B I S W A S
C O U R S E - B - T E C H
B R A N C H - I T
S E M - 6 T H
Y E A R - 3 R D
R O L L N O . - 1 1 2 2 0 1 3 0 2 3
S U B M I T T E D TO :
M R . B H A S K E R S H A R M A

2.
CONTENT
List of acronyms and symbols
Introduction
What is Mobile TV
Technical Aspects on Mobile TV
Mobile-TV pilot program
Video Services via Mobile Networks
Mobile TV ensures the widest Range of supported devices
How to Watch Mobile TV
Mobile TV Industry structure Collaboration
Industry Benefits on Mobile TV
Business Models
Consumer Expectations
Business Potential
DVB-H Advantages
DVB-H Worldwide
Application
Conclusion

3.
List of acronyms and symbols
3G The third generation of mobile phone standards and technology
DMB Digital Multimedia Broadcasting
DVB-H Digital Video Broadcasting Handheld
DVB-HTML Digital Video Broadcast Hypertext Markup Language
HTML Hypertext Markup Language
IP Internet Protocol
ISO International Organization for Standardization
J2ME Java Platform, Micro Edition
MBMS Multimedia Broadcast Multicast Service
MIDP Mobile Information Device Profile
S-DMB Satellite Digital Multimedia Broadcasting
SMS Short Message Service
SW Software
T-DMB Terrestrial Digital Multimedia Broadcasting
UI User Interface
WAP Wireless Application Protocol
WI-FI Wireless Fidelity
WLAN Wireless Local Area Network
XHTML Extensible Hypertext Markup Language
XML Extensible Markup Language

4.
INTRODUCTION
 World’s most popular entertainment product
goes mobile
 Various competing standards
 High expectation to be the next killer
application in telecommunication business
 Some analytics estimates of 50 million
Mobile-TV users by 2009

5.
What is Mobile TV
Broadcast to hand-sets (mobile phones, PDAs),
notebook PCs, etc. Interactive and audio services.
Definition
Mobile television is the wireless transmission and
subsequent reception of television content – video and
voice – to platforms that are either moving or capable
of moving. Mobile TV allows viewers to enjoy
personalized, interactive television with content
specifically adapted to the mobile medium.

6.
Mobile TV
• These features of mobility and personalized
consumption distinguish mobile TV from traditional
television services. The services and viewing
experience of mobile TV over mobile platforms differ
in a variety of ways from traditional television
viewing, most notably in the size of the viewing
screen.
• The technologies used to provide mobile TV services
are digital-based and much of the terminology used
in mobile TV descriptions is closely tied to
corresponding Internet technology

7.
Technical Aspects on Mobile TV
• Mobile TV networks are considerably different from
traditional TV.
• There are currently two approaches in delivering
mobile TV:
• The first is via a 3G cellular network.
• The second is through a broadcast network
• In 3G Network
• Existing 3G infrastructures provide the easiest launch
for delivering content to mobiles: For 3G consumers
there is no need to get new handsets, since in practice
all 3G phones are video enabled.

8.
Technical Aspects on Mobile TV
• In Broadcast Network
• In broadcast, the same content is delivered to all
mobile handsets in a single transmission, which
makes broadcast most scalable. However, new
networks are needed, because traditional television
networks are optimized for stationary reception and
highly directional receiver antennas, thus not
supporting mobility.
• Currently there are four major technologies for
mobile broadcast:
• European DVB-H and DAB-IP,
• Korean DMB (T-DMB for terrestrial, S-DMB for
satellite networks)

9.
• MediaFLO by the US-based company Qualcomm Inc.
[Qualcomm Incorporated 2005].
• In addition, China has specified its own mobile TV
standard.
Technical Aspects on Mobile TV

10.
Technical Aspects on Mobile TV

11.
Mobile-TV pilot program
• DVB-H pilot program in Helsinki, 2005
• Parties involved
– Nokia, Elisa, Sonera, Digita,Yle, Mtv3, Nelonen
• Nokia provided Nokia 7710 media device handset

12.
• Results
– 41% of pilot participants would be willing to purchase mobile TV services
and half thought that a fixed monthly fee of 10 euros was a reasonable
price to pay.
– According to the pilot results, pilot participants not only wanted to watch
familiar program offerings, but they would also welcome mobile TV
content that is suitable for short and occasional viewing
– Participants also watched mobile TV at different times than traditional TV
peak hours.
– In general, mobile TV users spent approximately 20 minutes a day
watching mobile TV
– Mobile TV was most popular while traveling on public transport to relax or
to keep up to date with the latest news although it also proved popular at
home for entertainment and complementing participants’ main TV
watching.
Mobile-TV pilot program

13.
South Korea and Japan
• Launched 3G and commercial
mobile TV broadcast
South East Asia
• Singapore, Malaysia, Indonesia, Philippines,
Cambodia and Brunei - launched 3G
• DVB-H trials in a number of the countries
Mobile television has been commercially launched.
Consumers in several countries, such as
Mobile TV

14.
Video Services via Mobile
Networks

15.
Mobile TV ensures the widest
Range of supported devices

16.
How to Watch Mobile TV

17.
How to Watch Mobile TV

18.
Mobile TV Industry structure
Collaboration

19.
Industry Benefits on Mobile TV
• New business/revenue opportunities for all industry
players
– Media Industry: Expand audience, widen prime time, re-use
of popular content and new distribution platform, new
connection to mobile consumers
– Broadcast Network Operators: New growth market
– Mobile Operators/Service Providers: offering Mobile TV services to
customers and additional opportunities for interactive services,
billing and invoicing, increases cellular traffic, differentiates services
from competitors
– Infrastructure, Equipment Vendors: New business opportunity
• Regulators: Efficient use of broadcast spectrum

20.
Business Models-Mobile operators
• Chance to create revenues by increasing their
data traffic through the return channels on
interactive services
• Possibility to offer e-commerce and billing
services to partners
• Make additional use of mass infrastructure for
DVB-H boosters and
• Create a new unique program channels that
provide opportunities for brand
differentiation.

21.
Business Models-Network
operators
• DVB-H utilizes existing mast and transmit
networks -> increased revenues with fairly low
investment.
• Traditional mobile network operators could
start migrating to broadcasting industry
through investing into DVB-H network

22.
Business Models – Broadcasters,
Content Aggregators and Content
Providers
• New peak hours and enlarged audience for
broadcasters
• Open door to new business opportunities with
mobile network operators
• Broadcasters can produce or buy new mobile
specific content, use the new peak hours to
rerun or advertise and offer unique content
for short viewing periods

23.
Consumer Expectations from
Mobile TV

24.
Mobile TV will become popular
‘Based on your experience, do you believe that Mobile TV,
as a service, will gain popularity among consumers’
Source: www.nokia.com

25.
Purchase intent grows over time
Source: www.nokia.com

26.
Market Potential – devices
and technology

27.
DVB-H Advantages
• Based on open standards
• Flexible, scalable, cost efficient
- Can utilize current DVB-T networks for transmission network roll out
- Leverages IP multicast core networks for distribution and broadcast
network management
- Rapid and easy indoor coverage implementation (with repeaters and
gap fillers)
- Up to 52 channels / 11 mbps in one DVB-H multiplex
• Optimized for mobile device use
- Small screen and antenna
- Battery power
- True mobility and indoor coverage
• Industry commitment

28.
DVB-H Worldwide
Source: www.nokia.com

29.
Application
• It uses Home
Given the long commuting times public
transportation and the widespread
cellular
coverage it is no surprise that Mobile TV
was used at these times as tool to kill
boredom.

30.
• Mobile TV was used during
the commute via bus and
train, in particular during
the evenings.
Application
• Mobile TV helps in watch
to important News, Videos
and Shows etc.

31.
• Mobile TV should be successful in changing one of
our more established routines – that of watching TV –
into a service (or a system of services) which will
change the limits of the possible in the blissful
enjoyment of being entertained by TV programs
• Mobile TV is an interesting service when travelling
and the user is cut off from his/her normal TV
watching routines; the value is in the potential to
follow something which otherwise would be missed
Conclusion

32.
• From business point of view, one prominent
business model is so called 360 degree model
which includes broadcast, radio, net TV,
mobile broadcast as a cross media.
• It was used in many different places in the
private area. It is presumable that the use of
mobile television will become even more
versatile as people get used to the service and
absorb it into their everyday routines, thus
increasing the complexity required.
Conclusion