Perficient

Greater Detroit Area United States

Advertising / Marketing / PR

1. Product owner & solution architect for successful launch of vehicle specific content repository supporting Tier 1 automotive website, consumer-facing and dealer applications. 2. Designed, implemented, and optimized integrated digital campaign for a product launch, including pay-per-click and organic content creation generated $3.4 Million in qualified leads, at a 1700% ROI (Spartan Motors). 3. Launched & managed online marketing programs & social platforms for 3 brands, creating engaged community of enthusiast customers, including analysis for product development insights (Spartan Motors). 4. Analyzed & optimized for 250% ROI online marketing programs including: paid search marketing, ...