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Promoting Public Transport in Bangladesh - Intra-IBA Branding Competition 2015 - Round 3 Finale

Marketing promotion ideas on how to get people to use public transport more often in Bangladesh and as a result reduce road congestion. Winning slides for the final round of IIBC 2015.

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Promoting Public Transport in Bangladesh - Intra-IBA Branding Competition 2015 - Round 3 Finale

  1. 1. Promoting
  2. 2. Promoting
  3. 3. “ ”
  4. 4. ✔ ✔
  5. 5. Industry
  6. 6. Identifying !
  7. 7. Identifying the ?
  8. 8. Consumer
  9. 9. The Objective
  10. 10. The
  11. 11. . “ ”
  12. 12. নিরাপদ নিরাপদ
  13. 13. Pre-Campaign
  14. 14. ? ? নিরাপদ
  15. 15. Campaign
  16. 16. ? ?
  17. 17. ? ?
  18. 18. Internal
  19. 19. ? ?
  20. 20. ? ?
  21. 21. ? ?
  22. 22. ? ?
  23. 23. ? ?
  24. 24. ? ?
  25. 25. ? ?
  26. 26. নিরাপদ
  27. 27. Yardstick of
  28. 28. • • • •
  29. 29. Contingency
  30. 30. Challenges and
  31. 31. The
  32. 32. June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May Rail Enhancement Bus Enhancement Billboards INITIAL RIDE WITH ME Ride with me Unified Payment PR Corporate Events Real time update Unified App 2014
  33. 33. Q&A

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