1. Study of E-Recruitment Industry – Reffster's.com Prashant Saxena Oxford Internet Institute Aspirant

2. AGENDA

3. E-recruitment is the use of technology to attract candidates and aid the recruitment process.

5. E-Recruitment Sites – Traffic & Traction

6. E-Recruitment Sites – Traffic & Traction

7. Necessity The Mother of Invention: The Role of E-recruitment Facilitators 1. Recruitment cycle & Streamline Administration 2. 24 X 7 days a week 3. Instantaneous 1. Build a talent bank 2. Handles high volume job applications 3. Recruitment costs 1. Vacancies across multiple sites & separate divisions 2. Reinforcing employer branding 3. Provide tailored information

8. INDUSTRY TRENDS & DRIVERS FOR CHANGE

9. EFFECTIVE E-RECRUITMENT STRATEGIES An activity to support Employer Branding Online Assessments & Reduces the administrative overhead Community & Professional linkages transferred in Recruitments Live Video Resume & Virtual Office Tours

10. TRAJECTORIES OF INDUSTRY CHANGE Core Activities Threatened Not Threatened Threatened Core Assets Not Threatened THE CHANGE: Core Assets – Computers Unchanged Core Activities – Information related Job search  Networking, Virtual recruitments, Referrals etc

11. PORTER’S INDUSTRY DYNAMICS POTENTIAL ENTRANTS: International Players, Horizontal or Vertical Expansion BARRIER TO ENTRY: Employer-Portal Relationships, Brand Trustworthiness & Switching Cost BUYERS/USERS: Job Seekers, Professional Networkers, Employers SUPPLIERS: Employers, Consultants, Value Added Service Partners FIRM RIVALRY: Monsterindia, Naukri, in.yellojobs, etc DISADVANTAGE: Weak & Profit Based Relationships ADVANTAGE: High Switching Cost POOR SUBSTITUTES: Compromise on distance & time costs SUBSTITUTES: Offline (Physical) Consultants, Company HR Contact & Job Fairs

12. INDUSTRY ANALYSIS: PEST FACTORS

13. INDUSTRY ANALYSIS: PEST FACTORS

14. E-RECRUITMENT: MARKET OVERVIEW

15. E-RECRUITMENT: MARKET OVERVIEW

16. E-RECRUITMENT: MARKET OVERVIEW

17. “Web 2.0 Job Linkage Pages” cater to all segments in their different ways. Eg. LinkedIn focuses on Same space where “referral portal” operate. Orkut walkin communities focus on the same space “job related information portals” operate. Job Consultant Portals cater to all the user segments Direct Job Portals Focus Referral Portal Focus Job Related Information Portals

18. REFFSTER : LIFECYCLE ANALYSIS Integrating online & offline channel members Positive Word of Mouth via Blogging & Review based Awareness building Reward Based Referral System Back office KPO Management Backed Packaged Corporate Services Reffster’s Encashment with High Rewards

19. REFFSTER : MANAGEMENT OVERVIEW ArjunYadav ArunYadav FOUNDERS Core Competence – Telecom, Media, Technology & Financial Services 9 Years - Experience Anil Apte ArjunThakaran ADVISORS Technology Backbone – IRIS Software 23 Years - Experience Consulting Brain – McKinsey 15 Years - Experience Technology Provider Legal Framework Support Pre Employment Firm IRIS Software Auth Bridge Singh & Singh PARTNERS

20. REFFSTER : FUTURISTIC GROWTH

24. Reduce Screening cycle time

25. Reduce Recruitment costsINTERNAL PERSPECTIVE Multidisciplinary Skills with Experience A Culture of Creativity and Innovation Technology to explore, Integrate and Speed to market LEARNING PERSPECTIVE INFORMATION CAPITAL ORGANIZATION CAPITAL HUMAN CAPITAL

26. THANK YOU