12. Sensor that measured UV risk at its specific location and advised when to reapply
sun-screen; imagine this sensor embedded into a hotel pool chair
14. WIRELESS CHARGING
• Already 41% of properties offer in-room
charging stations, but charging is going wireless,
such as Kube Systems (www.kubesystems.com)
chargers using the Qi standard in 29 Marriott
• The next generation is longer-range wireless
charging such as TechNovator’s
(www.technovator.co) XE, which uses resonant
electromagnetic fields to charge multiple
phones with special cases up to 17 feet away.
15. ROBOTICS, SCANNERS, YOBOTS
• Savioke (www.savioke.com) was named first runner-up “Most
Innovative Hospitality Technology” at Relay autonomously delivers
amenities to guest rooms, and the technology is already being used
at select Aloft Hotels (www.aloft.com).
• Hilton Worldwide (www.hiltonworldwide.com) has teamed with
IBM (www.ibm.com) to pilot its robot concierge, “Connie.” Connie
uses cognitive technology to process information as it interacts with
guests, enabling it to adapt and improve recommendations as it
• Infrared scanners are now also used to minimise
disruptions relating to housekeeping (which is a
common complaint from customers).
19. • Using a variety of technology including motion
detectors, projectors and 3D cameras, the firm
created a “living” wall that will interact with
guests and respond to their movement
• Renaissance NY Midtown hotel in New York. Users
get information from the tourism portal about
things to do around New York City by pointing at
different screens and categories.
24. New rules of the Game
1. ‘Game-changing’ approach to loyalty programmes -
recognition to reward is preferred and a direct emotional appeal
and the need to feel ‘special’ can drive loyalty
2. Understand different generational needs - Boomers are a key
segment hence should be targeted with ‘experiential’ life-
enhancing products, designed to appeal to their ‘forever
3. Embrace the influence of social media - Engage consumers to
build awareness and community, increase web traffic and search
rankings, and draws potential new guests
4. Increasing use of mobile smart phone technology – This will
enable to create a greater degree of loyalty, by ensuring the
services fit the quick response needs of today’s ‘on-the-
5. Investing in talent management – Develop innovative talent
programmes and re-design operating models to effectively
execute the talent strategy
6. 360-degree view of sustainability - Develop an environmentally
responsible brand as price, quality, brand and convenience will
continue to drive consumer spending, but sustainability will
increasingly be part of the decision-making process
25. New rules of the Game
7. Upgrade to ‘self-healing’ technology - Develop better
integrated IT systems and shared services
8. R&D focus - Develop and invest in research and development
for staying ahead of the consumer’s needs and desires
9. Reinforcing data security - Organisation has to take all the
necessary safeguards to protect guests and the reputation of the
10. Yield management tools will improve cost management –
Implement cost management systems driven by Artificial
11. Crisis Management ‘Prepare for the Black Swan’ -
Reconfigure each crisis as an opportunity to reinforce brand
values and enhance the consumer relationship
26. The hospitality industry
The value of brand to the consumer, the growth in emerging markets, the importance of
consumer-facing technology and the sourcing, development and retention of human
capital have helped shape the hospitality industry over the past five years. These, along
with the growing importance of the sustainability agenda and exogenous events and
cycles are the key trends that will define success in the market place . Our report explores
in detail these key trends, which impact both the hospitality industry, as well as the other
sectors which make up the wider travel experience.
29. Registration Frustration
May leave when asked to create an account
Have >5 unique passwords
Dislike the idea of creating a new password
Use ‘Forgot Password’ at least once a month
Have lied on the form
Prefer social login
31. Forget Flash..
Within 10-20 sec consumers have made up their
mind about a particular website
Do you want 7-15 sec to be used waiting for your
expensive flash to load?
Oh, shiny! It moves! It
has action! I must love it!
51. • World’s largest hotel with 10,000 rooms, 70 restaurants to
open in Mecca by 2017
• According to reports, the Abraj Kudai hotel - the world's largest
by room count - in Saudi Arabia will open in 2017.
Digital deal hunters are the most active online shoppers, as they often compare prices, look for daily deals and product sales
But they are not necessarily the most valuable customers
They are definitely not the most loyal ones
From a brand perspective you should rather focus on building sustainable customer relationships that are value, not price driven
Cobone will help you to get sales during low periods, but you as a brand should invest all your time, money and effort in building long term digital strategies
We don’t shop in the same malls
We don’t shop at the same time
We don’t shop for the same products
The online consumers are unpredictable, they often multitask and follow the crowds
Your online brand has to be dynamic in order to capture and cater to the users at the time and location convenient for them, not you!
Having a shop in MOE only is not enough, you want your shop in Mercato, Dubai Mall and others too increase your brand visibility and accessibility
The same concept applies to the online world, you want your brand presence to be across multiple channels, browsers and platforms
Web pages get more complex everyday, but are always expected to be faster
If your site is running slow, ur company is losing money fast!
57% of online consumers will abandon a slow page after 3 sec
In fact, a one-second delay in load time would cost Amazon an estimated $1.6 billion annually
Designers tend to think people’s mindsets lean toward “Oh, shiny! It moves! It has action! I must love it!” but that’s simply not the case.
it is estimated that within 10 to 20 seconds, consumers have made up their mind about a particular website, and your product. Do you want 7 of these 15 seconds to be taken up waiting on the next slide loading in your very expensive flash presentation?
You know why video content is such an effective marketing tool?
It's because it demands attention.
You can scroll down the page, but then you still hear the sound. You can turn off your speakers, but you know it's there.
Think of web design in the same way. Human eyes don't necessary work in linear ways, so you need to inform people where to look. In the example below, business card printer Moo uses the positioning of their product to direct your eye towards the text
It really goes back to the fact that people don't want to work hard to spend money. Direct their eyes towards the critical, value-driven information.
The focus of a website is on the product, not intricate and complex web design. With rare exceptions, people are there to scope out your company's offerings, not web design.
Your site serves to enhance and showcase, not distract.
Giles Revell, a London-based photographer achieves an exceptional balance of usability and simplicity, while still showcasing his work:
Whitespace is an underutilized element in web design.
The color of your background doesn't have to be white, but it's a concept of drawing the eye towards an image or text by surrounding it with lots of space.
Apple is a brand known for their minimalist aesthetic. Their use of whitespace on the company homepage is both an effective branding tool and a powerful way to showcase their latest gadget:
Any good designer knows how to fill space, but a great designer knows how to let the space speak for itself.
The notion that ‘content is king’ will slowly diminish, being replaced with “context is king”.
Your website could have the most outstanding piece of content written about pizzas;
but someone who’s looking to order pizza at 1 am in the morning wouldn’t be interested in your awesome content.
Therefore, brands and publishers will need to focus their efforts on gaining a greater understanding of ‘context’ to guide them with their content creation.
Everyday we are buried with words
We don’t have enough time to read all of the content we want to consume
Visual content is the solution to the problem
Content is evolving and marketers need to expand their content marketing strategy to include visual elements into their overall mix.
Visual content can be created in a variety of formats
Use images that display your product or service. Any type of graphics that display your work will likely make a bigger and better impression than a wall of text.
On the other end of the spectrum, be careful not to use a picture just because it came cheap on your favorite stock photo website. Your prospects are smart enough to identify images that are stiff, posed or don't inspire trust. Believe us, don’t fall into the trap of using photo after photo of a person leaning over another person, with a pen in their hand, pointing at something on a graph, to represent business professionals. That’s not really what a typical work day at your company looks like!
76% of companies have no tangible video presence on Google.
Video content will account for approximately 90% of global consumer traffic by 2015.
Optimised video increases the likelihood of a front-page Google search result by 53 times.
Visitors spend on average 48 seconds on a specific website. With video this average time jumps to 5 minutes and 50 seconds.
Conversion rate for shoppers viewing video on product pages increases by up to 400%.
According to Forrester 60sec of video has the same impact like 1.8mln words