1. The Global Hospitality Trends

4. Hotel Occupancy & Daily Room
Rates By Region

5. Global Hotel Industry Revenue
2008-2016

6. Predicted Hotel Business Trends

7. PREDICTED HOTEL TECHNOLOGY
TRENDS

8. Software as a Service(SAAS) will be the
New Norm

9. BLEISURE IS NEW BUZZWORD

11. IOT
Internet of Things technology

12. Sensor that measured UV risk at its specific location and advised when to reapply
sun-screen; imagine this sensor embedded into a hotel pool chair

14. WIRELESS CHARGING
• Already 41% of properties offer in-room
charging stations, but charging is going wireless,
such as Kube Systems (www.kubesystems.com)
chargers using the Qi standard in 29 Marriott
lobbies.
• The next generation is longer-range wireless
charging such as TechNovator’s
(www.technovator.co) XE, which uses resonant
electromagnetic fields to charge multiple
phones with special cases up to 17 feet away.

15. ROBOTICS, SCANNERS, YOBOTS
• Savioke (www.savioke.com) was named first runner-up “Most
Innovative Hospitality Technology” at Relay autonomously delivers
amenities to guest rooms, and the technology is already being used
at select Aloft Hotels (www.aloft.com).
• Hilton Worldwide (www.hiltonworldwide.com) has teamed with
IBM (www.ibm.com) to pilot its robot concierge, “Connie.” Connie
uses cognitive technology to process information as it interacts with
guests, enabling it to adapt and improve recommendations as it
learns.
• Infrared scanners are now also used to minimise
disruptions relating to housekeeping (which is a
common complaint from customers).

16. Henn- Na Hotel in Japan – First
Hotel to have most robot staff

17. • Aloft Cupertino, has a robot butler called Botlr
that is able to move between the various floors
of the hotel in order to take items such as
toothbrushes, chargers and snacks to guests.

18. Stepping into the Future INTERACTIVE WALLS

19. • Using a variety of technology including motion
detectors, projectors and 3D cameras, the firm
created a “living” wall that will interact with
guests and respond to their movement
• Renaissance NY Midtown hotel in New York. Users
get information from the tourism portal about
things to do around New York City by pointing at
different screens and categories.

21. Are you catering to the digital traveller?

22. We don’t shop in the same malls..

23. The Foundation

24. New rules of the Game
1. ‘Game-changing’ approach to loyalty programmes -
recognition to reward is preferred and a direct emotional appeal
and the need to feel ‘special’ can drive loyalty
2. Understand different generational needs - Boomers are a key
segment hence should be targeted with ‘experiential’ life-
enhancing products, designed to appeal to their ‘forever
young’ attitudes
3. Embrace the influence of social media - Engage consumers to
build awareness and community, increase web traffic and search
rankings, and draws potential new guests
4. Increasing use of mobile smart phone technology – This will
enable to create a greater degree of loyalty, by ensuring the
services fit the quick response needs of today’s ‘on-the-
move’ consumer
5. Investing in talent management – Develop innovative talent
programmes and re-design operating models to effectively
execute the talent strategy
6. 360-degree view of sustainability - Develop an environmentally
responsible brand as price, quality, brand and convenience will
continue to drive consumer spending, but sustainability will
increasingly be part of the decision-making process

25. New rules of the Game
7. Upgrade to ‘self-healing’ technology - Develop better
integrated IT systems and shared services
8. R&D focus - Develop and invest in research and development
for staying ahead of the consumer’s needs and desires
9. Reinforcing data security - Organisation has to take all the
necessary safeguards to protect guests and the reputation of the
brand
10. Yield management tools will improve cost management –
Implement cost management systems driven by Artificial
Intelligence-based technology
11. Crisis Management ‘Prepare for the Black Swan’ -
Reconfigure each crisis as an opportunity to reinforce brand
values and enhance the consumer relationship

26. The hospitality industry
The value of brand to the consumer, the growth in emerging markets, the importance of
consumer-facing technology and the sourcing, development and retention of human
capital have helped shape the hospitality industry over the past five years. These, along
with the growing importance of the sustainability agenda and exogenous events and
cycles are the key trends that will define success in the market place . Our report explores
in detail these key trends, which impact both the hospitality industry, as well as the other
sectors which make up the wider travel experience.

27. 57%
Source: Strangeloop
Slow = Less Money!

28. 1 second delay
$ 1.6B annually
Source: Strangeloop
How much money?

29. Registration Frustration
May leave when asked to create an account
Have >5 unique passwords
Dislike the idea of creating a new password
Use ‘Forgot Password’ at least once a month
Have lied on the form
Prefer social login

31. Forget Flash..
Within 10-20 sec consumers have made up their
mind about a particular website
Do you want 7-15 sec to be used waiting for your
expensive flash to load?
Oh, shiny! It moves! It
has action! I must love it!

32. Focus on the product

33. Whitespace

34. Content is KING
Content

35. The Future is Visual

36. The Digital Traveller

37. Source: Google Travel Study, May 2012, Ipsos
MediaCT
Nearly 2/3 reserve hotels online

38. The main source to plan a trip?
Source: The Traveler’s Road to Decision, Google and Ipsos MediCT
July 2012

39. Comparison Shopping
Source: Google Travel Study, May 2012, Ipsos
MediaCT

40. Video in Travel
Source: Google Travel Study, April-May 2012, Ipsos
MediaCT

41. Video in Travel Planning
Source: The Traveler’s Road to Decision, Google and Ipsos MediaCT.
2012

42. Video Optimization
60 sec = 1.8mln
76% = X presence
90% of traffic by 2015
x 53 better rankings
0:48 site vs. 5:50 video
400% ↑ conversions

43. 4 billion 3.5 billion
Mobile First

44. Source: Google Travel Study, May 2012, Ipsos
MediaCT
The Mobile Business Traveller

45. 95% of smartphone users conduct restaurant searches | 90% convert within 1 day
64% convert within 1hr | ‘Restaurants’ is the best converting category in local mobile search
F&B Trends

46. Mobile Site vs. Mobile App
Source: Google Travel Study, May 2012, Ipsos
MediaCT

47. Loyal Customers
Source: The Traveler’s Road to Decision, Google and Ipsos MediaCT.
July 2012.

48. IT & Digital Marketing

49. Predicted Hotel Marketing Trends

50. More Investment

51. • World’s largest hotel with 10,000 rooms, 70 restaurants to
open in Mecca by 2017
• According to reports, the Abraj Kudai hotel - the world's largest
by room count - in Saudi Arabia will open in 2017.

52. Where does IT sit in DM ?
MARK ERIT

53. Digital Media Landscape
Website
Database
CRM
Sponsored Events
Corporate Social Media
Mobile
Apps
Content
SEO
Display Advertising
PPC
Affiliates
Social Ads
Interactive TV
Video
Digital Radio
Digital Posters
News
Reviews
Online PR
Social Media
Video
Blogs
Mobile

54. The Digital Mix

55. 0% 10% 20% 30% 40% 50% 60% 70% 80%
Corporate transparency
Regulatory considerations
Global outsourcing
Privacy considerations
Customer collaboration
ROI accountability
Growth market opportunities
Decreasing brand loyalty
Financial constraints
Shifting consumer demographics
Channel and device choices
Social media
Data explosion
Marketing challenges reported by CMOs
Key Challenges

56. Social Media
Source: Discover Digital Arabica

57. Social Media
Source: Discover Digital Arabica

58. Social Media Engagement is
Driving Consumer Purchasing Power

59. Source: Discover Digital Arabica
What’s the right Digital Marketing “Mix” for your
business and for your target audience?
Which channels to choose?

60. Start with your customers and work backwards
Follow your customer..

61. Remember.. ..
Lack of direction, not lack of time,
is the problem,
We all have twenty-four hour days
Zig Ziglar
“ “

62. THANK YOU