1. PROJECT REPORT
On
“Analysis of market operations of business
partners in stock broking industry & their future
prospects”
Presented by-
Saurabh Srivastava
16
2. INTRODUCTION
For a stock broker it is necessary to know
What are the competitor’s strategies &
actions.
What they are offering to their customers.
What are their market opportunities and
threats.
In this research it was tried to understand the market operations of the
business partners in the stock broking industry and their upcoming
opportunities & scope.
3. OBJECTIVE OF STUDY
This study was done to know the-
Strategies opted by different competitors.
Different Services given to & by the business partners and their quality.
Benefit of brand name of the broker in stock broking industry.
Market Opportunities.
To know how the branch functions in terms of sales and operations.
To generate new business opportunities for RELIANCE MONEY.
4. Company Profile
The Reliance Anil Dhirubhai Ambani Group is among India’s top three private sector
Business houses on all major financial parameters. Reliance Money is a group company of
Reliance Capital.
Reliance Money is a single window which offers the options of choosing various type
of asset classes like-
•Equities,
•Equity & Commodities Derivatives,
•Mutual Funds,
•IPO’s,
•Offshore Investments
•Life & General Insurance products,
•Money Transfer,
•Money changing and Credit Cards.
5. METHODOLOGY OF STUDY
RESEARCH PROCESS
Defining the research What are the different offerings of the competitor brokers to their business partners & their
problem market operations and what are the prevailing market opportunities.
Specifying research To collect data from different competitor brokers regarding their business operations, offerings,
objective strengths & weaknesses and then to analyze that data to define a final conclusion.
Data collection method Data used in this project work is primary data. Data was collected through questionnaires
directly filled by taking the responses of the business partners.
Selecting the sample The sampling was deliberate sampling or convenience sampling. Convenient sampling is used
type or source to get information from the sources which were most liable to give accurate information.
Determining the sample While selection the sample size case has been taken such that it fulfills the requirements of
size efficiency, reliability and flexibility. The sample size in this research is 50.
Data collection Organizing and carry out the field work.
6. FINDINGS
1) – Quality of the services offered by the brokers to the
sub brokers & authorized persons on the dimensions of
–
- Product & training support.
-Transaction & processing support.
-Marketing & promotional assistance.
-Additional products services availability
2)- Availability of different financial products &
services- 3)- The benefit of
-Life insurance. -General insurance. goodwill, recognition &
-Mutual fund. -Advisory services.
-Wealth management. -Money transfer.
business reputation of
-Loans, credit cards -Gold investment. broker.
7. A) - Product & Training support –
Quality
VERY GOOD 50% GOOD 16%
SATISFACTORY 22% POOR 12%
12%
22%
50%
16%
8. B) – Transaction & Processing support-
Quality
VERY GOOD 40% GOOD 20% SATISFACTORY 30% POOR 10 %
10%
40%
30%
20%
9. C) – Marketing & Promotional Assistance-
Quality
VERY GOOD 8% GOOD 10% SATISFACTORY 42% POOR 40%
8%
10%
40%
42%
10. D) – Additional products & services availability-
Quality
VERY GOOD 30% GOOD 10% SATISFACTORY 36% POOR 24%
24%
30%
10%
36%
11. Availability of different products & services
AVAILABILITY
45
40
35
NO OF BUSINESS PARTNERS
30
25
20
15
10
5
0
WEALTH LOANS, CRED
LIFE GENERAL MUTUAL ADVISORY MONEY
MANAGEME IT CARDS, &
INSURANCE INSURANCE FUNDS SERVICES TRANSFER
NT GOLD COINS
AVAILABILITY 35 20 40 15 28 2 3
12. Do you have benefit of goodwill, recognition &
business reputation by the name of your broker
RESPONSE
YES NO, SELF RECOGNITION
8%
92%
17. GROWTH IN STOCK BROKING INDUSTRY-
Turnover in stock exchange
• In 2000 - Rs. 9, 495 crores
• In 2010 - Rs. 1, 65, 280 crores
Number of sub broker
• In 2000 - 5, 675
• In 2010 - 40, 000 plus
Number of De-mat accounts
• In 2000 - 25,00, 000
• In 2010 - 1,83,79, 794
18. SUGGESTIONS
Company should start a free of
cost training program for these Company should start a system
kinds of customers. of filling up of feedbacks and
complaints online so that
Motivational programs should be rectification of errors can be done
conducted in order to increase the easily.
efficiency of the business partners.
Company should start a kind of
Company should customize the soft skill training program for all
products & services according to of its business partners.
the needs of the customers.
19. SUGGESTIONS
Though the service quality is
Promotions should be more
good but it should become better
aggressive & dynamic.
consistently as good service and
better relationships are the key
Seminars and awareness
success factors in the current
programs should be organized
market situation.
from time to time to make everyone
aware about the offerings of the
The process of documentation
company.
should be hassle free.
20. CONCLUSION
The study concluded:-
Reliance money has-
Brand name & market reputation.
Price competitiveness.
Very fast processing.
Good customer care.
Flexible management system.
A one stops shop of all financial products.
A basket of products.
The stock broking industry has-
Great future.
Better investment opportunities.
Increased money movement.
More no of investors.
More no of brokers.
21. Sources of reference
Query.nytimes.com
World wealth report by CRISIL.
NSE, BSE, CDSL, NSDL & Reliance Money websites.
Tradingeconomics.com
BOOKS-
Research methodology-C.R. Kothari
Business statistics- S.P. Gupta & M.P.Gupta
Marketing management- Philip Kotler
MAGAZINES-
Economic Times.
Business Today.
4 Ps of business & marketing.
