1.
CONCEPT – CORPORATE ETHICS
• Implementing Buisniness Policy
• Business Process
• Arguably Controversial Subject
ISSUE – CORPORATE ETHICS
• Corporate governance
• Bribery
• Discrimination
• Social Responsibility
FUNDAMENTAL PRINCIPLES OF ETHICS
• Beneficence
• Non malevolence
• Autonomy
• Justice

2.
7 BUSINESS ETHICS
• Accountability Care and Respect Honesty
• Respect of Rule of Law Healthy Competition Loyalty
• Transparency Good and Bad practice Business Culture
• Establishing Rules and Regulations
12 ETHICAL PRINCIPLES
Loyalty Fairness Honesty Integrity Promise keeping abiding
Commitment to Excellence Leadership Reputation & Moral
Accountability
WHY CORPORATES ETHICS ARE IMPORTANT
Goodwill Prevention of Malpractice Low Risk and Costs
Attract Investment Attrac5 Talent
LEVEL OF ETHICS
MICRO - National and international, Society, Relative Virtue off
different political / social systems, International Relations and Scale

3.
CORPORATE LEVEL- CSR, ISSUE individual entities ( Private and Public Sector ),
Formulating and Implanting Strategy.
INDIVIDUAL LEVEL – Behaviour and action of individual & organisation
RESPONSIBILITY OF STAKEHOLDER
IntCORPORATE LEVELernal Stakeholders – Employee, shareholders, contract workers.
External Stakeholers - Customers, Suppliers, Government, Distribution
Channel, Consultants.
INTEREST AND INFLUENCE OF STAKEHOLDERS
Influence : Decision Making ( long term ), Organisation
Aims,Organisation Objectives, Operational Issue, Sales Strategy,
Cost and Frofits
Interest: Divident Returns and Running Business, Iincome, Respect,
Experience status and power, Non Executive Directors, All above bu
tgg limited power to Top Management, middle Management and
worker.

4.
BOTTOM OF PYRAMID –
Selling to the BoPcan be very ethical business practice.Ethical
issue push product that do not improve lives but basic need.
Basic Need : Poverty Reduction, Improved Consumption,
Aspirations and Capabilities, Enhanced Well being, Small unit
package, Low margin Per Unit, High Volume, Low Return on
Capital.
ISSUE – BoP- Profit – Solving the Need of low income
consumer, Company Mission, Optimistic, Market Challenges,
Demand & Supply.

5.
OBSTACLES- Low Margin ( Revenue), More Complex Supply Network, Critical Distribution
Channel,Roads, High Cost, Profit is very critical
SOLUTION FOR THIS SITUATION IS SCALE & VOLUME IN SALES
CHALLENGES – Changing Consumer Behaviour and Products are designed and delivered
accordingly, Markets are widely spread with low density, Low innovative Capabilities, Time
involved is high
OPPORTUNITIES – Unmeets Needs, Price Sensitive, Consumers are Valus Conscious, Brand
Conscious, Scope for new improved distribution Channels, Innovative 4’s, Best cost effective
TECHNOLOGY.