The document discusses customer relationship management (CRM) and its importance for maintaining long-term relationships with customers. It notes that CRM aims for customer satisfaction by identifying customers, understanding why maintaining relationships is important for credibility and partnerships, and providing guidelines for effective CRM through practices like setting expectations, delivering on commitments, regular communication, feedback, tracking, and going above and beyond for customers. It then provides a sample CRM tool tracking various organizations, contacts, meetings, outputs, follow-ups, requirements, statuses, and comments.

1. CRM
(Customer Relationship Management)

2. The basic purpose of CRM is
customer satisfaction.

3. Who are your customers ?
• Corporate Clients
• NGO Clients
• Trainees
• Members
• Parents

4. Why do you need to manage these
relationships ?
• To build Long term and large scale
partnerships
• To build credibility and move towards
becoming “First Choice Partner” .

5. How to maintain efficient CRM ?
• Right Expectation Setting
• Delivery of Set Expectations
• Constant Communication
• Feedback
• CRM Tracking
• Go the extra mile

6. AIESEC in Pune - Pilot CRM
tool
Sr.
No Name of Contact Contact Date of 1st Date for Requirem Current Comment
. Organization Person Details Meeting Output follow up ent Status s
Company
has 4
other
Has subsidiar
require ies
ment ; across
looking different
to raise; industrie
Possible 2 s; Has a
MDP for trainees wide
Thakker in-kind for 2 professio
Hospitality Annanya 90497666 trainee 4/4/201 marketin Prospecti nal
1 Services Thakker 32 4/1/2012 flats 2g ve Raises network;