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Introduction to business revision

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Introduction to business revision

  1. 1. CHATIME Observation Report Tutorial Class 1B – Discussion Group 5 1. Novia Amalia Rizky | 19714133 5. Vida Fitriani | 19714140 2. RR. Rahmanissa Salsabila | 1971434 6. Yoko Sariputra | 19714141 3. Nisa Nurjanah | 19714137 7. Muhammad Fajar Pratama | 19714159 4. Tari Sri Rejeki | 19714139
  2. 2. Introduction • What Is Chatime???
  3. 3. Chatime Is… a company which promotes bubble tea from Taiwan. The concept of Chatime itself is "Good tea good time", where the beverage is in accordance with the popular taste ranging from children, teens to adults.
  4. 4. Brief History Chatime is a taiwanese franchise founded in 2005 with over 800 retail outlets across countries like Taiwan, Malaysia, China, India, Macau, Vietnam, Singapore, Hong Kong, Thailand, Korea, Philippines, , Indonesia, Australia, dubai, Vietnam, Canada, UK, and the United State. Chatime found in 2011st February by Ace Hardware Indonesia, which holds the sole right franchise Chatime bubble tea Indonesia. This is a prime chatime outlets in shopping malls Living World Alam Sutera, Tangerang. The concept of Chatime itself is "Good tea good time", where the beverage is in accordance with the popular taste ranging from children, teens to adults. Throughout his journey until now Chatime Indonesia has more than 100 outlets spread across Indonesia including Bandung Dago Plaza Chatime which was inaugurated in July 2014 ago.
  5. 5. General business activity Operational Production Operational Order
  6. 6. Marketing Analysis Product Place Price Promotion
  7. 7. Product Chatime has 75 variant menu, which is they release their new taste every 3-6 months.
  8. 8. Description : Milky Sun Moon lake black tea topped with our chewy black pearls. Price : 19 k (Regular) 22 k (Large) The Most Favourite Product Pearl Milk Tea
  9. 9. Place Chatime has more than 100 outlets store in Indonesia. In Bandung they have 9 outlets store, and in the near term they will open at Bandung Indah Plaza, Trans Studio Mall, and Bandung Electric Centre
  10. 10. Price The price among IDR 15k - IDR 24k for all regular size (exclude topping) Extra IDR 3k charge for upsize cup portion into a large one, and a same charge for each additional topping.
  11. 11. Promotion Methods Promotion Cooperation Example: Kakao Talk, Agnes Mo CD, Air Asia, etc Promo Membership Monthly Program Example: Independence day promo on august Benefit: Gets one point each transaction multiple of 5000
  12. 12. Operational Production Warehouse SHAKERS •POURING •TOPPING •SHIELD Topping Makers Tea Makers Ordered Materials by Staff Small Warehouse in Outlet Store Storage Refigerator
  13. 13. Operational Order Customer’s Order Cashier Struck Order SHAKERS POURING, TOPPING, and SHIELD THE CUP PICK UP YOUR FRESH CHATIME!!
  14. 14. Human Resource • Dago plaza outlet has 15 employee, they doing shift session twice a day, morning and afternoon. Shift option: – 07.00-15.00 – 08.00-16.00 – 09.00-17.00 • They work 8 hours a day regularly. • Salary: UMR Bandung city • For Chatime, staff is key employee and also their assets
  15. 15. Employee’s Structure Owner Head of Manager Manager Area Supervisor Store Leader Team Leader Staff
  16. 16. Strength • They make their employees to be their business assets. • Always give best service to the customer. • Unique tea, juice, and coffee. • Fast order, 20 seconds/glass. • Has an attractive and cute design interior to provide comfort to every customer who comes. • Chatime always make a new promotion every month. • Strongly branded
  17. 17. Weakness • Expensive price. • People who come is almost teenagers, even though that is the own chatime target. • Sometimes customers number exceed the capacity of available seats. So there are few buyers often ask more seats (overload capacity). • No wi-fi. • Have no different with other competitor.
  18. 18. Opportunity • They will built bigger place with buy a place beside them (extense) • The place always established between factory outlet, clothes shop or in mall and its being a profit booster for Chatime everyday.
  19. 19. Threats • The customers will decrease if they haven’t brave to make food innovation. • There is a customer complaint through social media. • Price fraud through social media.
  20. 20. Thanks to: Allah SWT Mrs. Dina Dellyana All of our friends in 1A-1C

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