MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
VEDANTA-CAIRN DEAL
1. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
Advanced Strategic Management Final Report
12/7/2013
Submitted to:
Prof. S. Radhakrishnan
Submitted by:
Team Sarthak
12104- SAUMYA RANJAN KHATOI
12112- SULGADLE MANJUNATH
12138- GAURAV D. JHUNJHUNUWALA
12140- HARISH K.P.
12182- SARTHAK ROHATAGI
2. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
Table of Contents
OVERVIEW OF THE DEAL....................................................................................................3
Introduction............................................................................................................................3
Target Company (Cairn India Limited) .................................................................................3
Seller Group (Cairn Energy PLC)..........................................................................................4
Acquirer Group ......................................................................................................................4
NEED FOR THE DEAL............................................................................................................5
From Vedanta‘s Perspective...................................................................................................5
From Cairn‘s Perspective.......................................................................................................5
ISSUES PERTAINING TO THE DEAL ..................................................................................6
From Vedanta‘s Side..............................................................................................................6
From Cairn‘s Side ..................................................................................................................6
Financial Issues Pertaining to the Deal ..................................................................................7
PROJECT OVERVIEW ............................................................................................................8
Swot Analysis for Vedanta Resources Limited......................................................................8
1. Diversifying into Oil & Gas Sector ................................................................................9
Lack of experience in oil & gas industry..........................................................................10
Applying the VRIO Framework.......................................................................................10
Space Matrix.....................................................................................................................11
2. Put and Call Options.....................................................................................................13
3. Right of Pre-Emption and First Refusal........................................................................13
4. Managing the Royalty Issue..........................................................................................13
5. Managing Goals of Different Stakeholders ..................................................................14
Stakeholder Engagement ..................................................................................................15
Shareholding pattern of cairn India prior to the deal........................................................17
Shareholding Pattern of Cairn India post to the deal........................................................18
Benefits of the Deal..............................................................................................................19
Key Takeaways of the Deal .................................................................................................19
BIBLIOGRAPHY....................................................................................................................20
3. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
OVERVIEW OF THE DEAL
Introduction
Vedanta Resources is in talks with Cairn Energy has a 62.4% stake in Cairn India, to
buy a stake in the unit. Cairn India is the fourth-largest oil and Gas Company in India, was
valued at $13.6 billion, valuing Cairn Energy‘s 62.4% stake at $8.5 billion.
Under the existing takeover norms, any acquirer buying at least 15% stake in a firm needs to
make an open offer for another 20% stake. Vedanta is buying between 40 and 51% of Cairn
India from Cairn Energy and will offer to buy up to 20% from other shareholders for a total
stake of 51 to 60%.
Almost 16 months of protracted wrangling between Cairn Energy, ONGC, and Petroleum
Ministry finally ended on 8 Dec.2012 with Vedanta Resources Plc. completing its acquisition
of Cairn India. Mines and metals entrepreneur Mr Anil Agarwal's Vedanta Group had
acquired a 58.5 per cent stake in Cairn India for $8.67 billion. It had ended a period of
uncertainty for Cairn India, which was caught in the crossfire as ONGC and Cairn Energy
sorted out the issue of royalty payment for the premium Rajasthan oilfields.
Vedanta Resources Plc. now holds 38.5 per cent in Cairn India, and its subsidiary, Sesa Goa
Ltd, holds 20 per cent. Cairn Energy will retain 22 per cent, 10 per cent are with institutions,
2.7 per cent with retail investors and the balance with FIIs. It gives the Vedanta Group its
first inroad into the oil and gas sector in India.
Target Company (Cairn India Limited)
Cairn Indian is the largest crude oil producer in India. It is almost 25% of Indian‘s
total production with 1.3 billion barrels of gross proved and probable reserves and resources
as of 31 March 2013 and 205323 barrels of average production in FY2013. Till date Cairn
India has opened 3 frontier basins with over 40 discoveries, with 26 in Rajasthan alone.Cairn
India has a portfolio of 9 blocks - one block in Rajasthan that contains multiple assets, four
on the east coast and two on the west coast of India and one each in Sri Lanka and South
Africa. Rajasthan, Ravva and Cambay are the area from where the oil and gas is being
currently produced.
InRajasthanCairn India is the operator with 70% participating interest. Its joint
venture (JV) partner, ONGC, has the remaining 30% participating interest. In Ravva, Cairn is
in partnership with Videocon, ONGC and Ravva oil Singapore became the operator of the
block in 1996. The PSC is valid until 2019.With 60% participating interest operator of the
block is Cairn India subsidiary. Following the Company‘s strategy of building potentially
4. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
significant international positions, Cairn India subsidiary completed a farm-in agreement with
Petro SA in ‗Block 1‘ in the Orange Basin and offshore South Africa.
Cairn India is one of the most significant oil and gas exploration and Production Company in
South Asia. In India Cairn has an employee strength of1295.
Seller Group (Cairn Energy PLC)
Cairn Energy PLC was incorporated in 1981 in Scotland. Headquartered in Edinburgh, it is a
global oil and gas exploration company.
Acquirer Group
VedantaResourcesPLC
Vedanta Resources is a globally diversified FTSE 100 and London Stock
exchange listed company. Headquarter is in London, UK. It is the largest mining and
non-ferrous metal company in India. It is diversified in natural resources basically in
Zinc, Lead, Silver, Copper, Iron Ore, Aluminium, and Power. Vedanta Operated
across India, Liberia, Australia, Zambia, Ireland, South Africa, Namibia and Sri
Lanka.
In India Vedanta Operated through:
• Copper - Sterlite Industries (India) Ltd.
• Zinc - Hindustan Zinc Limited.
• Aluminium - Bharat Aluminium Company Limited and Vedanta Aluminium
Limited
• Iron ore - Sesa Goa Ltd.
• Oil & Gas - Cairn India Ltd.
• Power- Sterlite Energy Ltd., Madras Aluminium Company (MALCO).
Hindustan Zinc Ltd.
TwinStarEnergyHoldingsLimited
TwinStaris
partoftheVedantagroupandisanindirectwhollyownedsubsidiaryofVedantaResources.
Vedanta Resources, Twin Star will be collectively referred to as the ―Acquirer
Group‖ hereinafter.
5. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
NEED FOR THE DEAL
From Vedanta’s Perspective
Vedanta‘s strategy is to create a world-class metals and mining company, using four
approaches: asset optimization and cost reduction, capacity expansion, consolidating its
holdings and seeking acquisitions. It seeks opportunities where it can leverage its
transactional, operational skills and experience and project execution. And so it will seek
complementary businesses too, such as coal mining and oil and gas. Vedanta Resources thus
wanted to buy a stake in Cairn India to diversify into Oil & Gas from its core business of
developing mines and smelters. It believes it can earn a better return on investment than the
market rate of return in the long term.
The mining major BHP Billiton Ltd.‘s similar diversification proved to be good for the
company as its petroleum exploration business contributed 17% of its half-year‘s revenue and
27% of its segment profit.
Utilization of captive energy sources can prove to be a cost advantage. When the mining
division‘s profits decline due to higher energy prices, the exploration division‘s profits will
go up. Thus, it could act as hedge for Vedanta Resources.
Cairn India is Country‘s fourth largest oil and Gas Company, which has little net debt and
positive cash flows. And so, it was considered to be a good target for the deal.
From Cairn’s Perspective
Vedanta Resources have an excellent track record of inorganic growth of assets acquired in
India. So, it was going to be a healthy deal for Cairn India. Also, its management and
business was going to be the same.
Cairn India would be able to utilize Vedanta‘s core skills of project management and
development of reserves and resources. Cairn India, currently, produces 125,000 barrels of
crude oil per day (6.25 million tonnes a year) from Mangala oilfield in Rajasthan and has
stated that output can rise to 150,000 bpd (7.5 million tonnes).
6. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
ISSUES PERTAINING TO THE DEAL
From Vedanta’s Side
Continuing with the strategy to create a world class metal and mining company
Vedanta‘s focus was on one of the most significant oil and gas exploration and
Production Company in South Asia i.e. Cairn India.
Before the deal Vedanta bought 11% of Cairn India from Patronas, Malaysia‘s natural
oil corporation. Patronas had a 12.3% stake in Cairn India before transaction, then
Vedanta bought 11% stake for $1.5 bn. at Rs 331 per share. The main intention of
Vedanta by this deal was to get exposure in Indian Oil Reserves.
Vedanta Resources Plc. plans to holds 38.5% in Cairn India, and its subsidiary, Sesa
Goa Ltd should holds 20%.
One major issue regarding the delay the deal was due to a dispute over royalty
payments by state-run Oil and Natural Gas Corporation that has a 30% holding in the
Cairn India operated Rajasthan fields in western India but pays 100% of the royalties.
The oil ministry has been pushing to share the royalty burden between ONGC and
Cairn India. Due to any changes in structure of royalty payments valuations would be
impacted that may jeopardize the deal. Both Vedanta and Cairn was against this
move.
Later under the new terms, Cairn India will bear 70% of the royalty payments,
expected to amount to about 15% of revenues, and has agreed to withdraw arbitration
over a tax dispute.
Vedanta Group will acquire its stake in two tranches: the first 10% sale took place in
July, 2011, while the second 30% was contingent on ONGC approval.
From Cairn’s Side
The main purpose behind the deal with respect to Cairns India is that the CEO of
Cairn, Sir Bill Gammell would receive a minimum of £ 2million from his 0.2 Percent
stake in the explorer if the pay-out were as low as £ 1billion, and this could take the
form of a special dividend for the shareholders or another more tax-efficient payment
for the company.
Cairn Energy selling part of its stake in Cairn India makes sense as it could monetise
part of the value in India now and free up cash for Greenland exploration and perhaps
a special dividend. Cairn Energy will retain 22%, retaining a stake in Cairn India
would also enable Cairn to benefit from any further exploration upside.
7. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
Cairn plans to use the remaining cash from the sale to fund its ambitious deep-water
drilling programme in the technically difficult region of Greenland. The deal would
also be beneficial for the stakeholders as most of the investors expect the amount of
money given back to them to run into multiple billions.
Financial Issues Pertaining to the Deal
Vedanta is planning to buy between 40% and 51% of Cairn India from Cairn Energy,
which owns a 62.4 % stake, and will offer to buy up to 20% from other shareholders
for a total stake of 51% to 60%.
Vedanta would pay Rs.405 per share—including non-compete fees of Rs.50 per
share—to Cairn Energy Plc. to buy up to 40% of Cairn‘s Indian arm, the open offer
price for an additional 20% has been fixed at Rs.355.
In exchange for the non-compete fee, Cairn Energy will not enter into any new
business opportunities in regions where Cairn India is operational, including India and
some neighbouring countries, for three years.
Vedanta Resources Plc. agreed a $6 billion financing deal with a consortium of banks
(Barclays Capital, Goldman Sachs, J.P. Morgan, Royal Bank of
Scotland,Morgan Stanley,Citi, Standard Chartered andCredit Suisse ) to finance
the acquisition of a majority stake in the Indian unit of Cairn Energy.
Credit rating agencies have downgraded Vedanta as the firm plans to borrow to
finance the acquisition.
• Fitch Ratings downgraded Vedanta‘s rating from ‗BBB-‘ to ‗BB+‘
• Rating of Vedanta was placed under review for a downgrade by Moody‘s
Investors Service.
• Standard and Poor‘s (S&P) has placed Vedanta‘s ‗BB‘ long-term corporate
credit rating and ―the rating of all the company‘s issues on CreditWatch with
negative implications‖
ONGC holds a 30% stake in Rajasthan block, but pays the royalty on the entire
quantum of production. Cairn believes on all crude oil produced from the Rajasthan
block the liability of paying cess of Rs 2,500 per tonne also rests on ONGC.
8. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
PROJECT OVERVIEW
Project would concentrate on devising Strategies for Vedanta if everything goes against it.
The following issues are there which need to resolved.
1. Diversification into Oil & Gas Sector
2. Put and Call options
3. Right of Pre-emption and First Refusal
4. Managing the Royalty Payment Issues
5. Managing goals of different stakeholders
Before Making the Strategies for Vedanta various problems we have done SWOT
Analysis for Vedanta
Swot Analysis for Vedanta Resources Limited
Strengths
Vedanta is the largest company in India in mining and non-ferrous metals sector and
also has mining operations in Australia and Zambia.
Excellent Product Portfolio: Copper, iron ore, aluminium, pig iron, lead, gold, zinc,
metallurgical coke
Stated strength of asset optimization and cost reduction skills
It has an ability to operate in sectors where politics and policy have a greater impact
on the businesses.
In recent years, the Indian government‘s role in the oil and gas sector has been a
worry for exploration companies.
Have many Subsidiaries
Weakness
Vedanta shares were down 4.6% as analysts questioned its ability to afford
another big acquisition.
Profit (Decrease) US$ 1.229 billion (2012)
Funding is the main concern. Vedanta has spent nearly half its $17 billion (around
Rs79, 200 Crore) capital investment plan, as of fiscal 2010. It plans to spend
nearly $14 billion by fiscal 2013 that include the minority buyouts, pending
9. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
capital expenditure and debt repayment. Cash on hand is $7.2 billion, fresh debt
will provide $4.9 billion and the rest will come from on-going cash flows.
Vedanta is indeed cash-rich, but it has little to spare.
Opportunities
Such a deal by Vedanta, controlled by chairman Anil Agarwal, would be the
diversified miner‘s first move into oil and gas.
Utilizing captive energy resources can give a cost advantage. Even if operational or
regulatory obstacles prevent captive usage, it could act as a hedge. When the mining
division‘s profits decline due to higher energy prices, the exploration division‘s
profits will go up. In a recession, however, the hedge will turn into a drag.
Why Cairn? Cairn is a good target, with a successful exploration business that is
being scaled up, very little net debt and positive cash flows.
Threats
BHP Billiton, Brazil‘s Vale SA, Rio Tinto Group is the large mining companies and
has significant interest in oil. They can also think of investing in Cairn.
Regulatory hurdles could delay Vedanta Resources‘ purchase of a stake of up to $9.6
billion in Cairn India, but the buyer and analysts see them as unlikely to derail the
deal.
Approval from ONGC a state run explorer, which has a 30% stake in Cairn India‘s
Rajasthan oil block called RJ-ON-90/1, is also crucial for any change of ownership at
British firm‘s Indian unit.
1. Diversifying into Oil & Gas Sector
During the year, they successfully completed the acquisition of a majority interest in Cairn
India Limited, acquiring a 59% stake for a consideration of US$8.68 billion. Primarily based
in Rajasthan, where they already have a strong presence,
Cairn is a unique exploration and production platform, which enhances Vedanta‘s growth
profile by diversification into Oil & Gas Sector. Cairn (India) has the second largest reserves
in India among private sector oil companies, a lowest docile cost position and a proven
management team.
Cairn (India) world-class resource base includes interests in nine blocks in India and one in
Sri Lanka, out of which three are operating blocks. The ten blocks are located strategically by
focusing into three areas – Rajasthan has one block, West coast of India has three blocks are
in place , five blocks are located on the east coast of India and one block is located in Sri
Lanka.
10. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
The block in Rajasthan is India‘s largest oil discovery in the last 20 years; with over 7.4
billion barrels of oil Reserves and Resources in place
Lack of experience in oil & gas industry
Vedanta group can use four components like asset optimization and cost reduction; capacity
expansion; consolidating its holdings; and acquisitions. Evidently, by entering into oil and
gas sector, it seeks to leverage skills & learn an experience for further expansion or
diversification.
This move could be to compensate for the mining industry. Owning captive energy
resources such as oil and natural gas might offer cost advantage. The logic could be to offer
compensation to mining profits by driving profits from exploration sector.
Vedantagroupwants tocheck its abilityinsectorswherepoliticsandpolicyimpactbusiness to.
Other mining companies are reaping benefits from petroleumexplorationbusinessnationally
& internationally.
Applying the VRIO Framework
The Question of Value:-
11. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
Does the resource result in an increase in revenues for the Vedanta or a decrease
in Vedanta costs, or some combination of the both?(Cairn‘s reputation allows
Vedanta to Extending Portfolio into Oil & Gas)
The Question of Rarity:-
if a resource is not rare, then perfect competition dynamics are likely to be
observed (i.e., no competitive advantage, no above normal profits)
if a resource must be rare enough that perfect competition has not set in
thus, there may be other firms that possess the resource, but still only enough that
there is scarcity (several oil & gas industries sell oil , but the oil are still scarce—
look at prices)
The Question of Imitability:-
The competitive advantages of rare resources are temporary and rare resources can
be sustained only if competitors face a cost or other in disadvantage imitating the
resource.
Usually Intangible resources are more costly to imitate than tangible
resources(Vedanta business model can be imitated but it‘s reputation cannot be)
Here firm’s resources are:
Valuable, Rare and Costly to Imitate--->Sustained Competitive Advantage
Space Matrix
We have used Space Matrix to know about the strategy of Vedanta. A company needs to
analyse its capabilities in various fields and then select a strategy move with which it to adapt
to the changing market conditions. The factors which are considered in SPACE Matrix are
financial strength (FS), industry strength (IS), environment strength (ES) and competitive
advantage (CA).
Internal Strategic Dimensions
S. No. Financial Strength (FS) Rating
1 Return on capital employed of 17.5% 4
2 Free cash flow up 39.5% at US $ 3.5 Billion 6
3 Revenue up 7% to US $ 15 billion 5
4 EBIDTA up 21.4% to 32.6% 5
Total 20
12. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
Average 5
S. No. Competitive Advantage (CA) Rating
1 High quality assets -2.0
2 Low cost of production -1.0
3 Excellent product portfolio -3.0
4 Skill and expertise -2.0
Total -8.0
Average -2.0
External Strategic Dimensions
S. No. Environmental Stability (ES) Rating
1 Technological Know How at the Firm Level -1.0
2 Competitive Pressure -2
3 Barriers to entry into market -2.0
4 Intervention of the Government -5
Total -10.0
Average -2.5
S. No. Industry Strength (IS) Rating
1 Profit Potential 5
2 Growth rate 3
Total 8
Average 4
Ratings are given as follows:
Ranging from + 1 (worst) to + 6 (Best) to each of the factors that make up the FS and
IS dimensions.
Ranging from - 1 (Best) to – 6 (worst) to each of the factors that make up the ES and
CA dimensions.
Directional vector coordinates:
X-axis: CA rating+ IS rating = (-2) + 4 = 2
Y-axis: FS rating + ES rating = 5 + (-2.5)= 2.5
Financial Strength (FS)
13. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
Conservative Aggressive
(2, 2.5)
Competitive Advantage (CA) Industry Strength (IS)
Defensive Competitive
Environment Stability (ES)
The directional vector falls in the Aggressive quadrant (Upper-Right quadrant).
Hence,Vedanta Resources is in excellent position to diversify into Oil & Gas Sector.
2. Put and Call Options
Vedanta & Cairn
hadenteredintoputandcallarrangementsinrelationtoapartoftheequitysharesofCairnIndiathatma
yberetainedbythecairnGroup.Theputandcallobligations relatedtoanumber
ofthesharesofCairnIndiaequal tothe shortfallbetweenthe
numberofSaleSharesactuallyacquiredbytheAcquirersand51%oftheVotingCapital,subjecttoam
aximumof10%ofVotingCapitalofCairnIndia.
AfterJuly31,2012thefirstofputandcalloptionswasexercisablefordurationof6monthsandtheothe
rafterJuly31,2013fordurationof6months. The exercising price is Rs. 405 per share in
both the cases.
3. Right of Pre-Emption and First Refusal
Inadditiontotheoptionsmentionedabove,ifthecairn
groupproposedtotransferanyofthesharesthat they wouldcontinuetoholdafterthe
periodof6monthsfromclosing,theVedantacouldexercisea‗rightoffirstrefusal‘inrespecttothoses
haresatINR405pershare.
4. Managing the Royalty Issue
Cairn has also a pending dispute with ONGC on the payment of royalty. It has declined to
share the royalty payments to the government as it was paid by ONGC since beginning as per
the contract. Indian Government has agreed to restrict ONGC‘s royalty payment in
proportion to their holding and not for the entire block. This issue has been continuing since
14. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
five or six years. In Barmer Block, ONGC paid 100 per cent royalty and tax on the entire
crude production.
5. Managing Goals of Different Stakeholders
The Vedanta Group is a diversified natural resources group with its primary operations in
India. The Board believes that the acquisition of a controlling stake in Cairn India will add to
the Vedanta Group an additional high quality asset in an attractive natural resources segment.
The Directors of Vedanta believes that India has significant oil and gas resource potential
which has historically been under-exploited. Cairn represents a significant oil & gas
exploration and production platform and as at 1 January 2010 had the fourth largest oil and
gas reserves in India among private sector oil companies, a entire management team and low
cost production. Cairn has been running since establishment as an independent company and
is completely self - sufficient in both exploration and production capabilities. The Board
believes that Cairn will bring into the Vedanta Group the complementary skills of an
extractive industry companies, with large-scale project and exploration capabilities.
The Board of Directors believes that by acquiring the controlling stake in Cairn will increase
Vedanta‘s existing significant presence in the state of Rajasthan (India). Vedanta is having
zinc operations located in Rajasthan and Board of Directors believes that Vedanta is one of
the largest tax payers and one of the largest private employers. Principal production asset of
Cairn India is having 70 % stake in the Rajasthan oil flourish project.
The flourish has been largely de-risked with the first phase of development now complete
and a 591 km heated pipeline in place. As at 15 September 2010, Cairn was producing
approximately 126,000 barrels of crude oil per day from its Rajasthan field.
The Board of Directors believes that existing level of production may be increased by more
than double whilst extending the production plateau and increasing the resources base. Oil
and gas in excess of 6.4 billion barrels are in place in Rajasthan.
The Board believes that the deal will be beneficial to Vedanta because:
The deal will enable Vedanta to be a leading player in the Indian oil and gas sector
with the potential to help meet the growing energy needs of one of the world‘s fastest
growing economies.
Vedanta will be able to apply its core skills of project management and development
of reserves and resources in conjunction with the technical knowledge and capabilities
of Cairn India through this deal.
Cairn shares Vedanta‘s operating policy of using world class operating techniques to
be a safe low cost producer with strong cash flow generation.
Cairn will further enhance Vedanta‘s position as one of the leading companies in the
state of Rajasthan.
15. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
Cairn has a large and geologically diverse base of reserves and resources with
substantial exploration upside.
The deal will enhance and diversify Vedanta‘s exposure to the natural resources
which fuel the Indian growth story and
Stakeholder Engagement
An important part of the Vedanta Sustainability Framework is the supporting
Technical Standards and Group social policy that provide structure to the way we plan and
manage our stakeholder engagement. These standards require all operations to identify
stakeholders and determine engagement plans, including recording and responding to
stakeholder enquiries and grievances. Their stakeholder engagement Technical Standard is
aligned with international best practice and equips their subsidiaries with a consistent
approach to the way they engage. At Corporate level, as part of their continual engagement
with those interested in their business, they are committed to effectively responding to
stakeholder feedback. Lot of Effort is made by the business to ensure that multiple channels
are used to maintain contact.
An analysis of enquires received shows that 455 emails have been received between 1 April
2012 and 31 March 2013 as shown above, only 29 of these emails requested information
about the company while 102 were sent with the goal of finding employment. In addition to
emails received at this email address, all matters related to our sustainable development
initiatives received by departments such as the Vedanta Corporate Communications and
Investor Relations teams are forwarded to the Chief Sustainability Officer or to Vedanta
website.
All emails are reviewed and an appropriate response is made. Recording of issues have been
done that contribute to Vedanta continual monitoring and understanding of stakeholders‘
interests.
Broader Stakeholder Engagement:-
Vedanta and their subsidiary companies have proactive shareholder
engagement. In the course of the year, they have proactively met with stakeholder
groups including civil society organisations, media and industry trade guilds, to
increase awareness about the Group, explain their position, listen to the views of
others and answer any queries that they might have. They use numerous channels of
communication which include one-on-one and large format meetings and briefings,
and online and print communications. They also invest considerable resources in
creating and publishing in-house journals from most of the operating units to engage
with employees, their wider industry and communities and host governments.
16. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
Hindustan Zinc Limited, BALCO, Scorpion Zinc, Konkola Copper Mines (KCM),
Lisheen Mines, Sterlite Copper and Black Mountain Mine (BMM) all produce in-
house journals. They also recognise the growing value of online and social media in
engaging with various stakeholders. They have an active presence on various social
media (YouTube, Facebook, Twitter, Flicker, Pinterest, blogs) to increase awareness
about their business , share latest news and respond to any queries or comments that
are posted. They were pleased to be ranked 6th among FTSE 100 companies in a
study conducted by Sociability, United Kingdom and Public Relations Consultants
Association, UK. This independent study benchmarks corporate social media
engagement using social media networks including YouTube, Twitter and Facebook.
Vedanta has also been ranked number one among all FTSE 100 companies on use of
YouTube to engage with its stakeholders.
Disclosure Plan:-
• The Stakeholder Engagement Plan (SEP) is part of integrated
ESMP(Environmental and Social Management Plan) and the SEP
encompasses the various communities or groups of people who could be
impacted by the business.
• The major goals of the plan include: -
• The identification, analysis and engagement of stakeholders in all stages of the
Project lifecycle in a proactive manner
• Identified stakeholders categorizes on the basis of their engagement with the
company
• Representatives of different groups of stakeholders should be identified.
• Stakeholders who are having the risk of being affected by the operations of
the business with special emphasis on vulnerable communities should be
identified
• Engagement mechanisms for each stakeholder group should be devised.
• Ensuring that the required systems are in place to report and record any
question, complaint, grievance or incident raised by the stakeholders in
general and the local community in particular
Strategy for the Combined Group :-
The Board intends to continue to focus on delivering shareholder value
through the continued development of the Group‘s portfolio. The Group intends to
create an Indian natural resources champion with a comprehensive footprint across
India‘s resources sector. The intention is to utilise the Group‘s skills to accelerate the
exploration, development and production of Rajasthan‘s oil and gas assets.
Building Strong Relationships
17. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
They engage with a large number of different stakeholders on a regular basis
through their human resources, government relations departments, investor‘s
relations, and community relations. Their engagement process uses a three-pronged
approach
• Keeping the stakeholders informed,
• Engaging with them
• Forging partnerships to address their needs and concerns.
Shareholding pattern of cairn India prior to the deal
Malaysia
UK
CairnUKParent
`
Petronas
100%
%%
Cairn UK Sub
14.94%
%%
22.7 %
Others
Cairn India
62.7 %India
Others
18. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
Shareholding Pattern of Cairn India post to the deal
VedantaResources
UK
CairnUKParent
Subsidiary Indirect100%subsidiary 100%
Mauritius
TwinStar CairnUKSub
SesaGoa
18.45%
38.83%
21.84%
INDIA
100%
1.72%
CairnIndia
Vedanta wants to buy a controlling stake in India's fourth largest Oil and Gas Company to
capitalize on rising demand for energy, economic growth and an expanding population.
The deal needs Indian Government approval as ONGC is a partner of Cairn India's in its three
producing assets that includes the biggest on land oilfield in Rajasthan's Barmer district. Right
of First Refusal might be offered by Cairn energy to ONGC if it wants to sell its stake in Cairn
India. ONGC can either consider acquiring the stock or agreeing to somebody outsider buying
who has an experience in the sector.
According to norms, a rival offer has to be made within 21 days of the open offer being issued.
ONGC fails to make an in due date. If ONGC did not make a rival offer consciously, Vedanta
will certainly take into account, the views of ONGC if any but ONGC didn‘t raise any concern.
SesaResources
19.16%
Others
19. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
Benefits of the Deal
Following are some of the Cairn India‘s business model key aspects, which Vedanta group
might have thought it can benefit from are given below:-
ItspositioninIndia:Cairn India has huge experience in exploring, discovering,
operating production assets in India for many years with ONGC, Government of India
and state governments, regulators and key industry participants.
Developmentandoperationalexpertise:Cairn India has a proven track record of
developing resources with low cost in oil & gas sector.
Solidifies Vedanta’s position:Vedanta group intensifies its position in Rajasthan in
private core sector by getting into energy portfolio along with Zinc.
Key Takeaways of the Deal
Cairn Energy is a significant shareholder in Cairn India, with 10.6-21.6% stake. Further,
Vedanta would have a pre-emptive right over any subsequent sale by Cairn Energy of its
remaining stake in Cairn India, hence such disposal would result in the recipient of the
shares holding >20% of the issued share capital of Cairn India.
Cairn Energy and Vedanta have also entered into reciprocal put and call arrangements.
Put and call options were written to enable Vedanta and Cairn Energy to ensure that
minimum of 50% Of Cairn India is acquired from Cairn Energy at Rs405/share.
Cairn energy (including cairn India) wants to focus more on its core competency which is
exploration apart from keeping more profitable units alive. Cairn Energy‘s strategy is to
add valuethrough exploration. Most of the sale proceeds are return to shareholders as
planned by Cairn energy and remaining part of the cash use for exploration elsewhere and
appraisal programs for the ongoing activities.
Tomaintain balance in its portfolio,Cairn Energy doesn‘t want to sell the entire stake.
This was to protect itself from Greenland exploration portfolio which is a high risk-
returngame.
Though the government approvals are routine, it could be hindrance many a times as
government structures & policies keep changing.
Vedanta is only going to provide guidance with the present management of CairnIndia
continuing in the board. Further,it stated it has no intention to de-list Cairn India.
Depending on the estimated oil and gas in place resources, Vedanta is aiming to produce
more than the existing capacity in Rajasthan asset. However, Vedanta doesn‘t have any
prior oil & gas experience to claim to produce better than the current production.
20. [ADVANCED STRATEGIC MANAGEMENT FINAL REPORT] December 7, 2013
BIBLIOGRAPHY
Retrieved from vedanta: http://en.wikipedia.org/wiki/Vedanta_Resources
Retrieved from cairn: http://en.wikipedia.org/wiki/Cairn_India
Retrieved from annual report: http://ar2013.vedantaresources.com/PDF/Full%20PDF.pdf
Retrieved from space: http://www.maxi-
pedia.com/SPACE+matrix+model+strategic+management+method
Retrieved from vr: http://www.vedantaresources.com/
(2010, 10 22). Retrieved from ET: http://articles.economictimes.indiatimes.com/2010-10-
22/news/27597326_1_cairn-vedanta-rajasthan-block-uk-s-cairn-energy-plc
(2011, 09 28). Retrieved from ie: http://www.indianexpress.com/news/ongc-oks-
cairnvedanta-deal/852919/
(2012, 12 8). Retrieved from hindu:
http://www.thehindubusinessline.com/companies/article2698004.ece
(2012, 12 9). Retrieved from http://www.business-standard.com/article/companies/vedanta-
completes-deal-with-cairn-india-111120900071_1.html