O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

The Balance Between Anticipation & Automation in UX Design

3.197 visualizações

Publicada em

In this talk from UXLX in May 2017, we explore the balance between anticipating user needs and making decisions on their behalf.

Publicada em: Design
  • Seja o primeiro a comentar

The Balance Between Anticipation & Automation in UX Design

  1. 1. 1 THE BALANCE BETWEEN ANTICIPATION & AUTOMATION IN DESIGN #UXLX Sarah Doody May 25, 2017
  2. 2. #UXLXThe Balance Between Anticipation & Automation In Design
  3. 3. #UXLXThe Balance Between Anticipation & Automation In Design
  4. 4. #UXLXThe Balance Between Anticipation & Automation In Design
  5. 5. #UXLXThe Balance Between Anticipation & Automation In Design
  6. 6. #UXLXThe Balance Between Anticipation & Automation In Design
  7. 7. #UXLXThe Balance Between Anticipation & Automation In Design Photo: susannahfox.comPhoto: cyclehoop.com
  8. 8. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design ANTICIPATORY DESIGN
  9. 9. #UXLXThe Balance Between Anticipation & Automation In Design If you’re not anticipating people’s needs, then you’re not doing UX.
  10. 10. #UXLXThe Balance Between Anticipation & Automation In Design
  11. 11. #UXLXThe Balance Between Anticipation & Automation In Design
  12. 12. #UXLXThe Balance Between Anticipation & Automation In Design
  13. 13. #UXLXThe Balance Between Anticipation & Automation In Design Am I registered? How do I register? How do I vote?
  14. 14. #UXLXThe Balance Between Anticipation & Automation In Design Aaron Shapiro CEO of HUGE The Next Big Thing In Design? Less Choice In the future, design around us will sweat the small stuff.
  15. 15. #UXLXThe Balance Between Anticipation & Automation In Design Our lives aren’t actually made easier because we’re still forced to make a decision.
  16. 16. #UXLXThe Balance Between Anticipation & Automation In Design
  17. 17. #UXLXThe Balance Between Anticipation & Automation In Design
  18. 18. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design DECISION FATIGUE
  19. 19. #UXLXThe Balance Between Anticipation & Automation In Design 35,000 17 30 decisions made daily checks of social media daily checks of a mobile phone daily * 157 for millennials
  20. 20. #UXLXThe Balance Between Anticipation & Automation In Design So … what can save us from decision fatigue?
  21. 21. #UXLXThe Balance Between Anticipation & Automation In Design Aaron Shapiro CEO of HUGE Anticipatory design is fundamentally different: Decisions are made and executed on behalf of the user. The goal is not to help the user make a decision, but to create an ecosystem where a decision is never made -- it happens automatically and without user input.
  22. 22. #UXLXThe Balance Between Anticipation & Automation In Design The Nest Learning Thermostat learns from you, creates a schedule, and is proven to save energy. Image: Nest.com
  23. 23. #UXLXThe Balance Between Anticipation & Automation In Design 6:30 AM 11:00 PM8:30 AM 5:00 PM rise & shine out for the day welcome home sweet dreams Images: nest.com
  24. 24. #UXLXThe Balance Between Anticipation & Automation In Design
  25. 25. #UXLXThe Balance Between Anticipation & Automation In Design DIGITYOUR CHECKING ACCOUNT
  26. 26. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design BUT … will we take anticipatory design too far?
  27. 27. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design In an anticipatory world …
  28. 28. #UXLXThe Balance Between Anticipation & Automation In Design LONDON
  29. 29. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design Your flight’s booked. Bon Voyage! meals times seat redeye no stops 7:30pm 8:00am
  30. 30. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design 22 mile run My birthday But I had other plans in mind …. THUR FRI SAT 10:40pm 10:00am SUN, OCT 23, 2016
  31. 31. #UXLXThe Balance Between Anticipation & Automation In Design Can anticipatory design accurately choreograph around all the little details of our lives?
  32. 32. #UXLXThe Balance Between Anticipation & Automation In Design
  33. 33. #UXLXThe Balance Between Anticipation & Automation In Design Am I supposed to be somewhere? “
  34. 34. #UXLXThe Balance Between Anticipation & Automation In Design I love my anticipated and automated life.
  35. 35. #UXLXThe Balance Between Anticipation & Automation In Design But I don’t think we can (or should) automate everything.
  36. 36. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design 3 cautions to be aware of
  37. 37. #UXLXThe Balance Between Anticipation & Automation In Design What happens when anticipation is inaccurate and automation fails? ACCURACY 01
  38. 38. #UXLXThe Balance Between Anticipation & Automation In Design 01 auto-pilot consequences?
  39. 39. #UXLXThe Balance Between Anticipation & Automation In Design 01 pilots only fly for 3 min
  40. 40. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design From 2000 - 2010, pilot error had been involved in two thirds of all airline crashes. - FAA report from 2010
  41. 41. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design If automation fails, can the user easily step in and course correct?
  42. 42. #UXLXThe Balance Between Anticipation & Automation In Design FUTURE INNOVATION 02 Who becomes the observer? Where will improvements and new ideas come from?
  43. 43. #UXLXThe Balance Between Anticipation & Automation In Design who will connect the dots?
  44. 44. #UXLXThe Balance Between Anticipation & Automation In Design Replacing robots with humans helped Toyota shorten the production line by 96% in 3 years.
  45. 45. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design Machines can do things over and over. People can do things over and better.
  46. 46. #UXLXThe Balance Between Anticipation & Automation In Design HUMAN EXPERIENCE 03 What becomes of the human experience if decisions are made for us?
  47. 47. #UXLXThe Balance Between Anticipation & Automation In Design We find satisfaction in the struggle. We get in a zone of focus and seek to overcome challenges.
  48. 48. #UXLXThe Balance Between Anticipation & Automation In Design 03 source of fulfillment?
  49. 49. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design 03 will anticipatory design and automation rob us of fulfillment?
  50. 50. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design 5 considerations for automated design.
  51. 51. #UXLXThe Balance Between Anticipation & Automation In Design Anticipate people’s needs, but don’t invade them. 01 DO NOT INVADE
  52. 52. #UXLXThe Balance Between Anticipation & Automation In Design Always give people a way to take back control and reverse a decision. 02 NEVER TAKE AWAY FULL CONTROL
  53. 53. #UXLXThe Balance Between Anticipation & Automation In Design Focus on the quality curated choices, not quantity. 03 REDUCE COMPLEXITY WITH CURATION
  54. 54. #UXLXThe Balance Between Anticipation & Automation In Design Build trust with every action. Create a system of give and take. 04 EARN TRUST OVER TIME
  55. 55. #UXLXThe Balance Between Anticipation & Automation In Design 05 YOU = DECIDER IN CHIEF Today you’re not just a designer, you’re a decider. Know when to make decisions for your user and when to let them be the decider.
  56. 56. #UXLXThe Balance Between Anticipation & Automation In Design ANTICIPATE AUTOMATE How will you balance the line between anticipation and automation in your product?
  57. 57. @sarahdoody #UXLXThe Balance Between Anticipation & Automation In Design TRIGGER QUESTIONS Discuss an experience when a product anticipated your needs and it was a positive experience. A negative experience? Do you notice decision fatigue? How does it affect you? How do you deal with it?
  58. 58. © 2016 www.sarahdoody.com Storytelling in Product Development THANKS! @sarahdoody sarah@sarahdoody.com www.theuxnotebook.com
  59. 59. © 2016 www.sarahdoody.com Storytelling in Product Development THE UX NEWSLETTER A weekly UX newsletter of the best insights & action items delivered to your inbox each Friday. theuxnotebook.com
  60. 60. © 2016 www.sarahdoody.com Storytelling in Product Development THE UX NOTEBOOK Inspiration, practice, and insights for UX designers in a small but jam packed notebook. theuxnotebook.com/shop
  61. 61. © 2016 www.sarahdoody.com Storytelling in Product Development USER RESEARCH MASTERY userresearchmastery.com 30 Days To Understanding Your Customers & Making Smarter Product Decisions. userresearchmastery.com “This course helped me do my first user interview a few weeks ago and it was fantastic. The interview guide is pure GOLD.”
 
 Shane, UX Designer London, England “I learned a TON about UX overall and the templates are extremely helpful to jumpstart my team in the research world.”
 
 Jared, UX Designer Austin, Texas “The course was easy to follow, well paced, structured, and honest. I got more from this course than from some in-class courses and conferences”
 
 Mina, UX Designer Vancouver, Canada

×