QUESTION 4
Blogger
I used website blogger.com to present my whole project, from product
research, to the design layouts for my ancillaries, to my draft edit and
final project. The website was an easy way to showcase my
collections of work documents, as well as making it easy to navigate.
After using the website in AS year, I was already familiar with the different way posting different
forms of media such as YouTube videos and SlideShare videos differing from posting photographs
and text straight onto a blog post. Overall, the website has helped me to present my work in an
organised fashion.
Adobe Photoshop
Having acquired Photoshop skills in AS year, image manipulation was a simple task for
my A2 ancillary projects creating a digipak and magazine advert. As I was already
familiar with the tools and techniques of the programme, I was able to complete my
ancillary projects rather quickly. The main techniques I used for my ancillary projects
were the layering effect of multiple images after adjusting brightness, saturation and
contrast, and then using the eraser tool to delete parts of the layered images I did not
want in the final image. This programme was used for the construction stage of my
project.
Adobe Premier
As a completely new programme, I had to first get to grips with the tools of Adobe
Premier, creating quick mock ups by piecing clips together as well as creating our draft
edit. It took a while to get used to the different editing techniques, such as effects on the
blending of two clips together using cross fade, but eventually the programme became a
useful tool within the construction stage for creating our final project music video.
Slideshare
I was already familiar with the online website from AS year,
as we used it frequently to upload power points and word
documents of things such as our product research. I used
this website again this year as it was a simple way to help
present my research onto my media blog.
Facebook
We used Facebook within the research stage of our project to collect feedback on our
draft edit of our music video. We had used the social media site last year, creating a
focus group for our magazine feedback. As it proved to be a quick and easy way to get
people’s opinions on our projects, we thought we would use it again this year. The social
media site allowed us to set up a focus group with a select group of people within our
target audience age range to watch our draft music video, with a link to the video its self
in the group. We asked the members of the focus group to comment on what they liked
about the video, what they didn't like, and what they thought we could improve on. We received
their feedback almost instantly, which was helpful as we were able to figure out what changed we
needed to make for our final edit.
Prezi
Used within the evaluation stage of my project to answer Question 1. As this question
required a lot of visual examples in the form of photographs and stills taken from our
music video, I decided to use Prezi as an excited way to display my examples instead of
using a straightforward powerpoint presentation. I had used the programme in AS year for
one of my evaluation questions, and it had worked effectively to demonstrate examples of
my own work to the viewer.

Through technological convergence, I was able to use this large array of media technologies in all
stages of the process on one computer, making the process simple and easy. This is when you are
able to perform similar tasks on one technological device due to technology evolving. I was able to
use all the above described media technologies on one device, using Facebook to gather my
market research, Adobe Premier and Photoshop to plan and construct my projects, to then
evaluating and presenting my document on Blogger using SlideShare.