Google has updated its product review system to prioritize reviews that demonstrate real user experience over superficial summaries. Reviews that provide comprehensive details about product features and benefits, weighing advantages and disadvantages, may be ranked higher. The update also emphasizes reviews incorporating original photos, audio, quantifiable data or other evidence of hands-on experience with the product to establish credibility. Most languages on Google will be affected by this April 2023 change, intended to surface the most helpful reviews for users' purchase decisions. Marketers should assess if their review content meets the new standards to maintain search performance.

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Google April 2023 Reviews Update Focuses On
Experience
PUBLISHED BY:
Paras Pandya
PUBLISHED ON:
April 13,2023
PUBLISHED IN:
Digital Marketing
Google continues to evolve in order to provide a more convenient and efficient browsing experience. Through both
continuing core updates and the most recent review revisions, it has been working to improve the search
experience for its users. However, this change is more correctly defined as an update to Google’s Algorithm rather
than its Reviews System.
The scope of Google’s review-checking has been expanded with the release of a new version that examines user
comments on any reviewable product.
New documentation in Google Search Central provides insight into the types of content that may be prioritised by
the Google Reviews System Algorithm, and this information will be released alongside the Google Product Review
Update in April 2023.
Google Search Central
@googlesearchc · Follow
Released the April 2023 reviews update, which now
covers reviews about products, services, and things.
Learn more about how to write high quality reviews:
developers.google.com
How To Write Reviews | Google Search Central | Documentation | G…
Learn how to write high quality reviews and see how they can help
shoppers discover your reviews in Search.
9:43 PM · Apr 12, 2023
719 Reply Copy link
According to a survey, 90% of customers prefer to read reviews of products before making an online purchase.
According to yet another survey, nearly 80% of consumers place as much stock in reviews on the internet as they
do in recommendations from friends and family. Google revises its “review” guidelines for its “product” reviews.
Nine out of ten consumers value reading reviews prior to making purchases online.
While research shows consumer value product reviews generally, they are most frequently accessed via Google. If
you own an online store or contribute to Google’s product reviews, you should pay close attention to the most
recent updates.
Not sure what the new Google product review feature entails or how to implement it? Let us walk you through the
updates.
A New Google Product Review Update: What’s The Deal?
Google has rebranded its reviews system from “product reviews system” to simply “review system,” and it has
updated the terminology in several places in its help centre articles.
A new section was added to Google’s Search Status dashboard, reading, “Released the Google April 2023 reviews
upgrade, which now covers reviews of products, services, and things.
Google’s product review change, announced on the Search Central blog in 2021, is designed to prioritise reviews
that are the most beneficial to other users. Toput it succinctly, this means that Google will prioritise
comprehensive product reviews above “thin content that simply summarises a bunch of products” in search
engine results.
Product reviews that go into detail about the product’s features and benefits and that weigh the item’s
advantages and disadvantages can be given more weight than those that just rate the product’s quality on a
scale of “good” or “bad.”
This choice was made so that useful information may be provided to users with minimal distraction. Users no
longer have to dig through hundreds of reviews of dubious quality before finding the ones they need to help them
make informed purchasing decisions. As a result, it’s smart to have a plan in place if you work in e-commerce.
Google has shared 14best practices for high-quality reviews: evaluate from a user’s perspective, demonstrate
knowledge, provide evidence, share quantitative measurements, explain what sets something apart from
competitors, discuss benefits and drawbacks, focus on the most important decision-making factors, describe key
choices in how a product has been designed, include links to other resources, and include why you consider it the
best.
Weightage On Experience
Google’s new Reviews documentation emphasizes the Double-E-EA-T content quality paradigm, which adds
Experienceto the E-A-T. It encourages reviewers to demonstrate evidence of experience to increase rankings in
the SERPs.
Anecdotal reports suggest adding phrases such as “in my experience” or “my hands-on analysis” to reviews can
increase product review webpages’ rankings in the SERPs. New documentation reveals that the standard for
demonstrating experience is much higher than mere words on a page.
The revised documentation enumerates the following types of experience signals: pictures, audios, links to
pictures and audios, and quantifiable data. This necessitates the use of the original images of the product that is
being reviewed. Google does not provide examples, but one can predict acceptable products for audio and video
reviews, such as those that indicate how quiet or noisy a device is. Always measure product performance.
The languages that are going to be affected by the April 2023 Reviews System Update are Dutch, English,
French, German, Indonesian, Italian, Polish, Portuguese, Russian, Spanish, and Vietnamese.
Conclusion
A higher standard has been introduced with the latest upgrade. The latest revision to the product review system
puts weightage on constructive feedback. In the absence of better reviews, it’s possible that those of lower
quality will still appear high in search results. It may be indicative of the quality of the reviews submitted rather
than a failure of the Reviews System. Todistinguish yourself from the competition, include original photos and
quantifiable data wherever possible.
Check your rankings to assess whether your organic traffic has increased, decreased, or stayed the same
following this modification, especially if your website produces any kind of review content.
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