3. My music video uses the following
conventions of real media products:
 Shots
 Editing pace
 Sound

4. The shots are very similar to many
other real music videos and have
been inspired by real music videos.
Following are a few slides, firstly
showing an example of a shot from a
real music video then followed by an
example of a shot used in my video
that follows a similar convention.

5. Slipknot – Psychosocial

6. My music video

7. Nickelback – When we stand together

8. My music video

9. Coldplay – The Scientist

10. My music video

11. The editing pace of my music
video follows the conventions of
many real music videos as the
pace changes every 3-5 seconds
and to the beat. As it can not be
shown through images please
refer to my music video on
‘YouTube’ to see it.
http://www.youtube.com/watch?
v=6zl-96Sp1HQ

15. My music video developed the
conventions of real music videos through
the location as it was filmed outside an
abandoned mental asylum. Some artists
have created a setting like this
before, however as my music video was
independent and low budget I did not
have the means to create a set and filmed
it outside a real abandoned mental
asylum. Following are images of the
location in which my music video was
filmed.

16. Oak House

17. My music video has also developed
conventions of real music videos
through colour. Not many music
videos are in grayscale however I felt
it was necessary for mine to be
throughout as it fit with the genre of
the music and the location. Some
music videos have certain sections in
grayscale however mine is grayscale
throughout.

18. Bobby James "Best That I Can"

19. My music video

21. My media product challenges the
conventions of real music videos
through:
•The use of editing and flashing
images.

22.  My music video challenges the
conventions of real music videos as
rather than splitting between two
types of narrative It contains just
performance based filming with
flashing quick images of the asylum all
throughout the video. Following this
are images of this unique editing
technique I have used.

23. Piano

24. Wheelchair

26. In order to maintain brand awareness for
Undercurrent, throughout both the main task and print tasks I
kept reoccurring themes in order to enable easy recognition
of items that belong to the band. To achieve this I used the
following attributes:
• A Greyscale theme in both the main and print tasks.
• The same band logo throughout all tasks.
• Consistent use of the same fonts.
• Consistent use of the same shade of blue between tasks.

27. Print Tasks Main Task

28. Print Task Print Task

29. Print Task Print Task


30. Print Task Print Task

32. INTERVIEW QUESTIONNAIRE
Pro’s Pro’s
• Achieve more personal • Many people are more
responses. comfortable answering
• Receive more detailed questionnaires due to their
responses. anonymity.
• Interviews will enable me to see • Can be done quickly.
audience responses • Can achieve both quantitative
emotionally/facially to my and qualitative data.
products.
• The data can be processed
• More reliable data will be
quickly.
received and allow the
audience to reply any way the
want. Con’s
• The questions may not be
Con’s understood.
• Interviews are time consuming. • Boredom may take over and the
• Achieving feedback through questions may not be answered
interviews are difficult to process thoroughly.
as the replies are open • Doesn’t allow the participants to
questions. give long and detailed answers.

34. Opinions on my A2 project
Digipak
Please take a few minutes to fill out this survey on the quality of the products you viewed today. I
welcome any and all feedback and answers will be kept confidential. Thank you for your participation.
How would you rate the quality of the poster and digipak?
Participant Information     
Excellent Very Good Quite Poor
What gender are you?
good poor
 
Male Female What typical features of a Digipak and poster do mine have/not have?
_______________________________________________________________________________
Which age range do you fit into?
_______________________________________________________________________________
    _______________________________________________________________________________
10-13 14-17 18-21 22+ _______________________________________________________________________________
_______________________________________________________________________________
The music video _______________________________________________________________________________
Would you watch music videos of a similar genre personally? What did you enjoy about my Digipak?
  _______________________________________________________________________________
Yes No _______________________________________________________________________________
_______________________________________________________________________________
Would this music video interest you to downloading it/the track? _______________________________________________________________________________
  _______________________________________________________________________________
Yes No _______________________________________________________________________________
Would you recommend this video to a friend? What would you change about my Digipak?
  _______________________________________________________________________________
_______________________________________________________________________________
Yes No
_______________________________________________________________________________
_______________________________________________________________________________
Do you feel the music video and the song worked well together?
_______________________________________________________________________________
  _______________________________________________________________________________
Yes No


35. What gender are you? Which age range do you fit
in?
Number of participants Age Ranges
16
14
12 10 to 13
10 (4)
8 14 to 17
6 (9)
4 18 to 21
2 (10)
0 21+ (2)

36. Would you watch music videos of Would this music video interest similar
genre personally? You to downloading it/the track?
Interest in genre Interest in
downloading the
18
track
16
14 20
12
10 15
8
10
6
4 5
2
0 0
Yes No Yes No

37. Would you recommend this video Do you feel the music video and
to a friend? the song worked well together?
Recommend Work well
25
No 20
15
Work
10 well
Yes
5
0
0 10 20 yes no

38. How would you rate the quality of the poster and Digipak?
Quality of Digipak
12
10
8
6
4
2
0
Excellent Very good Good Quite Poor
poor

39. What typical features of a Digipak and poster do mine have/not have?.
(Pink is used for positive comments and blue for negative. Many
comments were repeated and therefore there are not 25 comments
below).
‘No hand written lyrics.’
‘Details of the record
‘Lyrics on the images.’ company.’
‘Posed images of the
‘No separate images of band.’ ‘Information on the
each band member.’ band.’
‘Backstage shots of the
band.’
‘Pull out poster in the
inlay.’
‘No tour dates.’
‘Band’s website and
‘The bands logo.’
Facebook page.’

40. What did you enjoy about my Digipak?
‘Strong shade of blue
throughout was
‘Band logo used in consistent and created
different colours was a good relation to the
good.’ band.’
‘The band’s comments
in the digipak.’
‘Bold date on poster.’
‘Bands thank you
‘Poster was not too
comments.’
crowded.’
‘The greyscale band
images.’ ‘Backstage band
images.’

41. What would you change about my Digipak?
‘I would make the
‘I’d put in images more
whole natural and less
lyrics, not ‘Add more colour to the posed.’
random snips.’ poster.’
‘Add
‘Add tour dates to the information ‘Exaggerate the
poster.’ about the colour in some
band in the of the images.’
Digipak.’
‘The poster should be busier.’
‘Add a pull out poster of
‘Add more backstage
the band.’
images of the band.’

42. Additional information – The interviewees were then given the
opportunity to verbally give me any other evaluations/additional
information they wanted to add. This additional feedback is also
from YouTube and Facebook .(Pink is used for positive comments
and blue for negative.)
‘Striking
‘Slow motion on the end of the images in
‘Good the digipak.’
video is a good effect.’
unconventional
setting for the
‘Quicker
‘Need to use coloured video.’
paced shots
images in Digipak.’
needed.’
‘Great video!Black ‘Some band ‘Flashing images
and white, very edgy! members in the effect is great.’
Great sound, well done video are bad
to the next big band actors.’
out of Sheffield since ‘The
The Arctic Monkeys! ‘wicked video guys, to pictures are
Love it!.’ go with agreat song really
love it!’ random.’

43. The feedback that I have received from both the internet sites
and the focus group has enabled me to not only reflect on the
negative and positive aspects of my project but to also allow me
to improve my work and create a more professional looking
piece.
The diverse range of feedback I received from both genders of
all ages enabled me to also understand feedback from all
backgrounds and decide on which sort of age group to aim
towards as my target audience should I do a similar project
again.
Audience feedback is important as it aids me in seeing my
mistakes as well as how my audience react to a piece of media
put towards them, and therefore is ensures I follow the
conventions I am supposed to in order for a piece of media to be
successful with my target audience.

45. Construction and
research contained a lot
of information I gained
from Youtube and the
music videos currently
on there as well as
Google for information
on conventions of real
media products and
other bands I was
looking into.

46. I used an iMac to run the editing software on for the construction of my
music video as the iMacs in the centre I edited the music video in have a
much higher RAM and the processor can run Final Cut Pro without
‘jamming’ or causing problems. Final Cut Pro was my choice of editing
software as it is a professional software used to edit some blockbuster film
such as ‘fight club.’ The software also enabled me to add the effects I
used In my music video and edit the colouring of it.

48. Effects used on Digipak Image through Photoshop.

49. Both these programmes were used in the
planning stages on my project. Word was
used to save my research on (which was
later moved onto a blog) and PowerPoint
was used to create this evaluation. I used
these universal programmes as they are
simple and easy to use and I could easily
transfer my work to different computers to
continue working on my project between
home and College.