Banks and financial service institutions are evolving the way they pitch credit cards to existing and new customers. SapientNitro recently conducted research on people’s behaviors and how they feel when they apply for new cards. The goal – uncover insights to ultimately make the process as effective as possible for both parties.
We surveyed SapientNitro’s Proprietary Instrumented Research Community about their most recent experience applying for a credit card. Responses from 200 people were analyzed to help illuminate opportunities to improve the consumer experience of applying for a credit card.