1.
SEE YOUR BUSINESS TAKE OFF WITH
SAP®
Leonardo

2.
Ever wonder how businesses will
survive when customers specify the
terms of your relationship?We found
some striking trends you’ll want to
take a look at.

3.
Explore the
five trends
See what they are and discover ways that brands like
yours can adapt to succeed in the future.

4.
Trend 1
Make way for meaning
The trend
As businesses compete for greater
market share, customers are seeking out
products and experiences that teach
them something or provide greater value
in an authentic way.

5.
Trend 1
Make way for meaning
The insights
With so much consumer data to capture,
you need the right combination of
technologies, such as AI and IoT, to make it
useful. SAP Leonardo lets you quickly
pinpoint interests and act on them.

6.
Trend 2
Embracing AI intermediaries
The trend
Customers are relying more on artificial
intelligence (AI) to make better decisions
for them, eliminating the need for most
traditional brand interactions.

7.
Trend 2
Embracing AI intermediaries
The insights
EmbeddedAI in SAP Leonardo can provide
your customers with content bots,
chatbots, and more to align with
expectations and become a new face for
your brand.

8.
Trend 3
Customers become contributors
The trend
People are no longer just recipients of
goods and services.Through active
participation, customers have embedded
themselves into many business models –
building expectation for more personalized
products and experiences.

9.
Trend 3
Customers become contributors
The insights
Companies with data platforms powered by
SAP Leonardo can capture and learn from
active and passive customer participation
data.This informs the development of more
personalized products, services,
and experiences.

10.
Trend 4
From markets to mobs
The trend
Technology is making it easier for
customers to discover one another and self-
organize into digital tribes.To monetize
these tribes as customer groups, businesses
must find organic ways to become part of
their conversations.

11.
Trend 4
From markets to mobs
The insights
Businesses need to provide channels for
social interactions and sharing around
tangible elements of the brand experience.
Fortunately, SAP Leonardo
uses technologies such as Big Data and
the Internet ofThings to help incorporate
social objects into your products.

12.
Trend 5
Values define value
The trend
Today, more customers make decisions
based on whether businesses align to their
moral choices. Digital transparency has
forced brands to take a stand on issues – or
risk being dropped from consideration.

13.
Trend 5
Values define value
The insights
SAP Leonardo technologies are key drivers
in providing business transparency into
critical issues, including material sourcing,
labor conditions, and environmental
impact.This alters the way customers
discover, connect, interact with,
and purchase from companies.
Download theWhite Paper

14.
Data is everything.
When you leverage all of your data, from
real-time analytics to conversational AI, you drive
innovation so your business can gain
a competitive advantage.

15.
As data changes the way
we live and work, harness
its power with SAP Leonardo
to enable business
transformation,soyoucan . . .

16.
Access
intelligent technologies
Embed powerful technologies such as
machine learning, the Internet ofThings
(IoT), blockchain, data intelligence, and Big
Data across your business to unlock your
intelligent enterprise and empower
employees to make impactful decisions.

17.
React faster to
new opportunities
Enable your partners, suppliers, and
employees to get fast, accurate insights
with the power of predictive analytics for
data visualization, planning,
and procurement.

18.
Optimize your
processes and resources
Use an in-memory database and the latest
tools in Big Data to unify all your data into a
trusted landscape that will feed your
advanced applications and
improve operations.

19.
Deliver a new level of
customer experience
Leverage IoT technologies and data
intelligence to run a digitally connected
business, capable of transforming
processes and operations while
delivering in real time.

20.
Inspired by Adidas
How intelligent
technologies can
transform your
supply chain.

21.
Ready to get started?
Learn more about SAP Leonardo for your industry and
listen to our webinar.
SAP Leonardo industry kits Listen to the webinar

22.
Unlock your
intelligent enterprise.
Learn more at sap.com/leonardo