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“New grads can come from any background, but I tend to look for these skills:
great writer, creative thinker, problem solver, analytical (both with numbers and
data but also with thinking and situations in general), detail-oriented but flexible,
someone who can smile and laugh – especially at themselves. And I always ask if
the new grad has ever balanced a checkbook (demonstrates
responsibility and the ability to work with budget numbers). The skills above
don't just apply to a job description but a mindset today's marketers must have.
We have to be equal parts creative genius and metrics and analytics guru, but
we also have to have a healthy sense of humor because it is not an easy road, and
you are going to need to learn to not take yourself too seriously.”
– Liz Miller (@lizkmiller)
SVP, Marketing

Publicada em: Marketing, Negócios
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