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POLYGENTA TECHNOLOGIES LTD
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This is my old resume from my previous experiences in pharmaceuticals.
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好幾年前Sony的Librie剛出來就摸過了,當時只是震驚螢幕看起來的感覺,但當時沒有這樣子的需求也沒特別在意 但這3年來接觸到很多免費的ebook後,就很想買一台EBook reader了,但因為口袋空空,一直沒下手 但現在有很多的機會實際摸到玩到後,反而慶幸自己當時沒有在那時候衝動買下要2、3萬台幣的高貴機器 因為現在這些都還達不到我要的輕鬆閱讀、筆記的條件 現在換我們要作EBook reader了,當然有很多期待與一些想法 各界對Ebook reader一片看好時,在華文的市場裡電子content真的豐富起來,買書的人就會變多嗎? 常買書的人才是我們的主力客戶群嗎? 這塊餅真的夠大嗎? 在大部分台灣人一年花不到2000元買紙本書的市場裡,我們如何讓他們買Ebook reader? 依我的感覺在中國的世界裡不買書的人,習慣用免費的人才是這一兩年內Ebook reader的主力客戶群, 由這群初期使用者才能慢慢拉抬出高品質低價格的付費內容,再吸引更多不買書的人,引進更多買電子書的閱讀人口,再來才是Ebook reader爆發的時候 大家記得PC HOME這本雜誌嗎?以特價49塊錢拉出人氣,再近期一點的蘋果日報好了,一份五塊錢再送你一顆蘋果,把其他報紙打得落花流水 大家不是不閱讀,只是不會很想花錢去閱讀,當有很多free or low price的內容需要ebook reader時,他就會考慮要買一台了 eReader 跟 free content 與 付費content中間如何去把人氣拉抬出來這個應該是我們要密切注意的 當然還有另外一種玩法,免費的ebook reader加付費的content,這個又會回到content是否夠豐富的原點了 這些想法是我很主觀與一廂情願的看法,只是跟大家分享一下這幾年看到的,感覺到的趨勢 或許有人會覺得這些免費的ebook是 do evil的行為,是扼殺創作人的禍害 但就如同MP3一樣,ebook最終還是會解除DRM這些限制,用不同的方式在市場上賺到錢 也會因為電子版本的流行,降低出版門檻,而豐富出版業 我們是賣刀槍的公司,我會希望製造出火力強大的工具,全力support這些free content
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Shawn Lee www.teresashawncorp.com
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