COMPANY REVIEW

Introduction
• Samsung was founded by Lee Byung- Chull in
1938 as a trading company
• South Korean company
• Largest Information Technology company
measured by 2011 revenues
• Assembly plants and sales networks in 61
countries

Contd….
• In first quarter of 2012, Samsung became
world’s largest mobile phone maker by unit
sales, overtaking Nokia, which had been the
market leader since 1998
• In third quarter of 2012, it sold 98 million
phones, of which 55 million were
smartphones

Samsung logo
First logo was
developed in the
year 1958

2nd logo from the
year 1979-1993

It was the present
logo of Samsung
from the year 1993
Tagline:
“Inspire the
World, Create the
Future”

Lee Kun-Hee (Chairman & CEO)

Samsung in India
• Samsung Electronics commenced its
operations in India in December 1995
• Two R&D centers in India- Delhi & Bangalore
• In 2010 achieved a sales turnover of $3.5
billion
• Market leader in LED TVs, LCD TVs, Slim TVs
• India’s largest mobile handset brand
• Leading in smart phone segment in India

Products

Smartphones
• Samsung developed its first lightest mobile in
the year 1993 and the model is SCH-R800
• It was available in CDMA (Code Division
Multiple Access) netwoks
• Developed smart phones with mp3 player
towards the end of the 20th century
• Now they have 41.6% of smart phone market
share in India

Contd…
• Samsung wave S8500 & SI9000 Galaxy S launched
launched in June 2010.
• Planning to clinch 60% of smart phone market
share in India by mid 2013
• Plan to launch Samsung Galaxy S4 by March 2013
• In India main competitor is Nokia
• The firm was recently named the worldwide
handset market leader with a market share of
29%

Top 5 smartphone vendors
31.3
15
4.24
45.5
Q4-2012
Samsung
Apple
ZTE
HTC
Others

Tablet
• Samsung Galaxy Tab is an Android-
based tablet computer
• It was introduced on 2nd September 2010
• Samsung launched the Galaxy Tab in India on
10th November 2010
• The competitor for Samsung tablet are
Apple, Amazon, Google and Lenovo
• In India during 3rd Q, 2012, 47.4% of tablet
sales were from new entrants

Contd…
• In India their competitor is Micromax
• Average price of tablets sold in India dropped
to Rs 13,000 compared to previous year
quarter

Units sold in million
55
35
0
10
20
30
40
50
60
Samsung Apple
Q4-2012

Tablet Market Share in India
41.00%
35.00%
24.00%
Q4-2012
Micromax
Samsung
Apple

Television
• Samsung Electronics was established in 1969
• Competitor for Samsung television is LG, Sony
and Toshiba
• They have three models in television such as
LCD, LED and Plasma
• Samsung plans to introduce a new model of
Ultra HD TV(85 inch) in 2013
• Price for this new TV not announced, but it is
expected to be around $25,000

Market Share of TV in Q4-2012
27%
19%
13%
9%
0%
5%
10%
15%
20%
25%
30%
LG Samsung Sony Toshiba

Camera
• Major digital camera players are
Canon, Nikon, Sony, Samsung and Panasonic
• In India the main player is Nikon
• Two new NX models will use the Android OS
• Now Polaroid and Nikon are the two
companies have Android based point and
shoot cameras
• New NX series model will launch between
March 2013

PC
• Samsung is producing PC, but they are not
successful in Indian market
• India has grown 22% in PC segment of 4th
quarter 2012
• In India Lenovo is the market leader in PC
with 16.6%

Market Share in PC
16.60%
13.40% 13.10% 12.90%
5.60%
38.40%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Lenovo Acer HP Dell HCL Others

Other Informations
• Samsung Electronics sold its hard disk
drive (HDD) business to Seagate
• The latest model of Samsung tablet is Galaxy S3
• Samsung expects to export 510 million phones in
2013 of these 390 million were smartphones
• Samsung planning to release a lineup of devices
powered by Microsoft’s Windows 8 mobile
operating system, that support TIZEN software

Contd….
• Galaxy Tab 3 is expected to launch by June 2013
• Samsung is planning to launch the 7-inch Galaxy
Tab 3 and its price is expected to be $149
• Cyber media says 2013 market will see three
price ranges Rs. 5000-10000, Rs. 15000-20000
and over Rs.35000
• In Q4, 2012 Samsung is top in US market taking
31.8%, Apple 26.2% and LG 12.3%

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