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10 ways to
Reward and
Recognize your
Brand Advocates
SANJAY SHETTY
WWW.COMMUNITIESRUS.IN
HTTP://BLOGS.COMMUNITIESRUS.IN/COMMUNITYCONNECT
RECOGNITION
FIVE IDEAS TO RECOGNIZE YOUR BRAND ADVOCATES
1. Promote Them

                Feature interviews with brand
                 advocates on your website and in your
                 offline media
                Feature brand advocates in your
                 newsletter
                Talk about your brand advocates on
                 your social channels
2. Give them something to display

                  Give them a plaque or Certificate
                  Give them a Badge to display on
                   their website and blogs
3. Preferred treatment

                   Shower them with love
                   For e.g. at your conferences/events,
                    make sure you provide them
                       Discounted offerings
                       Separate seating for them right up
                        front,
                       Maybe a separate dedicated Wi-Fi
                        connection
                       A special lounge.
4. Enable Engagement with them

                 On your website and social networks
                     Introduce a brand advocate of the
                      month
                     Let them play the lead role for a day:
                          via their blog post or
                          virtual presentation
                          Online Skype Q&A
                     Focus on helping them make new
                      connections
5. Speaker/Contributor Bureau

                  Setup a speaker registry of your top
                   brand advocates
REWARDS
FIVE IDEAS TO REWARD YOUR BRAND ADVOCATES
6. Publications and Books

                   Establish tie-ups with publishers and
                    authors who can provide discounted
                    offerings or free books for your
                    advocates to review.
                       Almost all publishers have a review
                        program
                   Publish the reviews on your and the
                    brand advocates social networks
7. Shareable Giveaways

                  Let your brand advocates give away
                   your next product, eBook or
                   whitepaper to others in their
                   communities or via their blogs etc.
                  Other giveaways could be
                   complimentary coupons for training
                   by partners, which they can further
                   giveaway to others, thereby helping
                   promote themselves and the
                   partners.
8. Custom T-shirts / Letterheads /
Envelopes
                    T-shirts/Jackets – which prominently
                     state their expertise or contributions.
                    These need to be cool, just slapping
                     your logo on to a t-shirt is useless.
                    Something as simple as providing
                     printed envelopes or business cards
                     with their name. This is uber cool if
                     executed well.
9. Share, contribute or co-author
content
                   Invite them to share, contribute or
                    co-author content with you
                   Feature their articles on your
                    blog/community sites.
                   Try and get content syndicated
                    even in regular print channels if
                    possible.
                   Include links to their samples, and
                    presentations within your articles,
                    documentation and product
10. Invite them to the inner circle

                     Provide them access to
                         Top Executives
                         Product teams
                         Special events
                         And include them in your product
                          planning process
What not to do?

                     Cash Rewards




                     Hiding the rules of engagement
Bonus Idea - Segmentation

                  Encourage and recognize different
                   skills, expertise and contributions.
                   Could be in terms of recognizing
                   different kinds of people
                       Some contribute articles, some provide
                        their time guiding and supporting
                        others, some are great at reviewing
                        content etc.
                  Segmentation of brand advocates
                   can also be based on the products
                   they specialize in.
                       The kind of activities people do. E.g.
                        people who blog, podcast, webcast,
                        speak at events, contribute on forums,
                        or their presence in traditional media.
Want more ideas, strategies and answers?

Join the brand advocacy community on LinkedIn
            http://bit.ly/BrandAdvocacyCommunity
Did you find the presentation useful?



              Please Tweet
      http://bit.ly/BrandAdvocate-Reward-Recognition
www.communitiesrus.in



 Blog: http://blogs.communitiesrus.in/communityconnect

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10 ways to recognize and reward your brand advocates

  • 1. 10 ways to Reward and Recognize your Brand Advocates SANJAY SHETTY WWW.COMMUNITIESRUS.IN HTTP://BLOGS.COMMUNITIESRUS.IN/COMMUNITYCONNECT
  • 2. RECOGNITION FIVE IDEAS TO RECOGNIZE YOUR BRAND ADVOCATES
  • 3. 1. Promote Them  Feature interviews with brand advocates on your website and in your offline media  Feature brand advocates in your newsletter  Talk about your brand advocates on your social channels
  • 4. 2. Give them something to display  Give them a plaque or Certificate  Give them a Badge to display on their website and blogs
  • 5. 3. Preferred treatment  Shower them with love  For e.g. at your conferences/events, make sure you provide them  Discounted offerings  Separate seating for them right up front,  Maybe a separate dedicated Wi-Fi connection  A special lounge.
  • 6. 4. Enable Engagement with them  On your website and social networks  Introduce a brand advocate of the month  Let them play the lead role for a day:  via their blog post or  virtual presentation  Online Skype Q&A  Focus on helping them make new connections
  • 7. 5. Speaker/Contributor Bureau  Setup a speaker registry of your top brand advocates
  • 8. REWARDS FIVE IDEAS TO REWARD YOUR BRAND ADVOCATES
  • 9. 6. Publications and Books  Establish tie-ups with publishers and authors who can provide discounted offerings or free books for your advocates to review.  Almost all publishers have a review program  Publish the reviews on your and the brand advocates social networks
  • 10. 7. Shareable Giveaways  Let your brand advocates give away your next product, eBook or whitepaper to others in their communities or via their blogs etc.  Other giveaways could be complimentary coupons for training by partners, which they can further giveaway to others, thereby helping promote themselves and the partners.
  • 11. 8. Custom T-shirts / Letterheads / Envelopes  T-shirts/Jackets – which prominently state their expertise or contributions.  These need to be cool, just slapping your logo on to a t-shirt is useless.  Something as simple as providing printed envelopes or business cards with their name. This is uber cool if executed well.
  • 12. 9. Share, contribute or co-author content  Invite them to share, contribute or co-author content with you  Feature their articles on your blog/community sites.  Try and get content syndicated even in regular print channels if possible.  Include links to their samples, and presentations within your articles, documentation and product
  • 13. 10. Invite them to the inner circle  Provide them access to  Top Executives  Product teams  Special events  And include them in your product planning process
  • 14. What not to do?  Cash Rewards  Hiding the rules of engagement
  • 15. Bonus Idea - Segmentation  Encourage and recognize different skills, expertise and contributions. Could be in terms of recognizing different kinds of people  Some contribute articles, some provide their time guiding and supporting others, some are great at reviewing content etc.  Segmentation of brand advocates can also be based on the products they specialize in.  The kind of activities people do. E.g. people who blog, podcast, webcast, speak at events, contribute on forums, or their presence in traditional media.
  • 16. Want more ideas, strategies and answers? Join the brand advocacy community on LinkedIn http://bit.ly/BrandAdvocacyCommunity
  • 17. Did you find the presentation useful? Please Tweet http://bit.ly/BrandAdvocate-Reward-Recognition