Media plays an important role in society by helping spread information and bring people together globally. It has several advantages like increasing awareness, facilitating communication and research, and entertainment. However, media also impacts society both positively and negatively by influencing knowledge, attitudes, and behaviors. The media has a duty to be truthful, fair, and objective while representing the public interest and acting as a watchdog. It holds powerful strength to enact social and political change. People should work to improve media and shape a better future for this important sector of society.

2. • Importance of media Media is the most
popular tool of communication The word
global village has been given to the world just
because of media. Importance of media in
nation building cannot be neglected

3. • Importance of media Media is very integral
part of our lives therefore they generate
popular interest and debate about any social
problem.

4. • Advantages of media Helps in getting
awareness about the world. Helps in bringing
the world together. Cheap way of
communication. People know what is wrong
and right. Helps in research and analysis.
Entertain people. Advertisement has been
made very easy.

5. This is advantage

6. • Impact of media in society The media,known
as the fourth pillar of democracy has a huge
impact on society. There are both positive and
negative impacts media has on society. Some
are media effects are changes in: .knowledge
.Attitude .behaviour

7. • Role of Media in Society Flow of information
Interpreter of information Watchdog function

8. • Duty and Responsibility of Media It should be
truthful,fair and objective It should follow
agreed codes of ethics and professional
conducts. It should represent the public and
should speak for them

9. • Powerful strength of media Ability to bring the
change both on a social and government level
is the most powerful strength of media in any
society,

10. • Our responsibility We should seriously think
about the revolutionary changes in the media
and work for the improvement and better
future of this sector.

12. Thank you