Understand Business Opportunities by using Web 2.0 in Healthcare. Is Healthcare Environment ready for open Access to Information?. Cabrer M. eHealth week 2010 (Barcelona: CCIB Convention Centre; 2010)
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Understand Business Opportunities by using Web 2.0 in Healthcare. Is Healthcare Environment ready for open Access to Information?
1. Understand business opportunities by using Web
2.0 in Healthcare.
Is Healthcare environment ready for open access
to information?
Miguel Cabrer
mcg@ircconsulting.eu
4. Web 2.0
Web 2.0 is the
representation
of evolution of
traditional
applications
towards a new
web
applications
focused to the
end user
5.
6. Web 2.0 Users: still few…
Content Providers
Feedback providers
Users of web 2.0 content
Internet Users
3% 10% 40% 100%
a partir de Osimo, D. http://www.jrc.es/publications/pub.cfm?id=1565
15. Some data
• 2,5% of US Hospitals use Web2.0 (Facebook,
YouTube, Twitter) to connect users and patients
• 163 Hospitals that use Web 2.0 tools:
• 109 have a YouTube channel
• 73 have Facebook page
• 59 Twitter accounts
• 14 Blogs
24. The Power of Collective Wisdom
Medting is a web platform that allows physicians to share
medical images and videos and build clinical cases.
Medting is useful for posting and searching cases,
Knowledge database, managing private cases
(telemedicine ) and linking professionals around
specific health topics.
Medting uses SNOMED and is also integrated
with PubMed. Automatic Translation.
32. Is Healthcare ready…
… to integrate a Medical Record with a PHR?
… to send a patient case to an international second
opinion network?
… to receive a patient that shares experiences with
hundreds of colleagues in a social network?
… to open management information about the
organizations?
33. Challenges / Risks
Global legislation?
• Privacy, security, ethics Web control: HON 2.0
Social Health?
Health Tourism
Personal Health
Record
34. _________________________________
Miguel Cabrer
eHealth Advisor
Member of HIMSS EMEA Governing Council
Member of IMIA Web 2.0 taskforce workgroup
_________________________________
mcg@ircconsulting.eu