1. All You Need to Know
About Content Marketing

2.  As more and more marketers have begun to realize the power of digital
marketing, content marketing has quickly become the name of the game.


3. 
 While many may be under the mistaken impression that it all comes down to
posting content on your business website, it is much more.

4.  So let's start with a definition.

 Content marketing strategy - is that involves both creating and promoting
unique and valuable content for a target audience.

 The key here is "unique and valuable". With so much content being produced
every day, you must go the extra mile to stand out from the crowd.

 It all starts with a mindset. Content marketing ideas shouldn't start with the
service or product you want to promote. They should start with an idea of
how you can be helpful and useful to prospects.

5.  Let’s take an example and talk about one of the campaigns aimed to solve the
fast-food giant – McDonald’s growing image problem. They wanted to position
themselves as a brand that is committed to sustainability.
 The forum somehow forced the company to be more transparent with its
customers.
 They answered questions about how they source their ingredients, why they
label their products in a certain way, or how they prepare their products.
 While the focus of this content marketing strategy was consumer education,
McDonald's was able to enhance its brand image by embracing transparency.
Pretty good, right?
 If this one reason is not enough for you to believe how important content
marketing is, then let’s discuss that in detail.

6. Why is content marketing important?
 Content marketing is unique in a way. Unlike other forms of advertising,
content primarily provides information but focuses on the way that
information is delivered.

 Therefore, articles are not the only vehicle through which brands can
leverage content to their advantage. Social media posts, videos, photos,
podcasts, e-books, case studies, infographics, tutorials, and reviews also
count as content.

 Of course, you've probably heard that content is the gift that keeps giving.
And it's true. Especially if you take the time to invest in timeless content.

7.  Timeless content (also known as cornerstone or anchor content) is everything you
plan to continually update and develop, keeping it perpetually relevant to
audiences and standing the test of time.
 Remember: content marketing specialist deals with informative and entertaining
material. As such, it is considered by most readers to be much less intrusive than
typical screen or print advertising.
 While most people will not be happy to find a brochure under their windshield
wipers, they may be happy to dedicate some time to sponsored media to help
improve their business or their lives.
 Another advantage of content marketing in the digital age is that its effects can
be easily tracked and measured.
 Using Google Analytics reports or any other analytics software that produces SEO
reports will give you deep insight into the effectiveness of your marketing strategy
and its effects on total conversions.

8. How to Build Your Content Marketing
Strategy
 Determine your target audience
 Before creating any content, you will need to identify who wants to find it and read or view it.

 You can start this process by looking at your product, your competitors, and your current customers. See what they all have in
common and what problems they are trying to solve.

 To do this using Google Analytics, click on "Audience" to display the drop-down menu. You will then see options for different
visitor filters.

 For example, if you want to see the age groups of your site visitors, click Demographic> Age. It will show you a line chart of
visitors according to age group.

 Or if you want to compare the number of new visitors compared to your recurring audience, select Behavior> New vs.
recurring.

 Using these audience filters allows you to break down your visitors into categories and help you understand the type of traffic
your site receives.

9.  Create a content program

 Creating a content marketing expert strategy is all about consistency, especially when you're new to
writing your own blog. Start by creating a content calendar and hold yourself and your team
accountable for sticking to it.

 With a good content calendar, you should be able to map your posts in advance. Consider quarterly,
monthly, or yearly goals, product launches, holidays, current content marketing trends, and other
important information. After that, you can spend the rest of your time concentrating on writing.

 This is only becoming more and more important if you plan to invest in content beyond blog articles.
If other stakeholders are involved, organizing everyone's responsibilities and due dates in a central
place becomes a force multiplier.

 Most people use Trello for managing their content calendar, but there are many options available,
including dedicated services and apps like CoSchedule.

10.  Take advantage of the right tools

 Speaking of apps, you will need to find marketing tools that speed up the content creation process.

 While there are endless recommendations that we could include here, we will focus on a few key areas.

 SEO - You will need an SEO tool of some kind to help you with keyword research, copywriting optimization, etc. We recommend
Ahrefs, SEMrush, or UberSuggest.
 Topic Discovery - You'll also want to do a little research to find out which topics are of particular relevance. Google Trends and
BuzzSumo are good options with different pros and cons.
 Promotion - Once your content is published, you still have a lot of work to do. Promotion generally means regular social
updates, forwarding, and email broadcasting. For the social side of things, consider checking out MeetEdgar, SocialPilot, or
HootSuite.
 "Uniqueness" - Plagiarism is a problem both online and in the classroom. While you can and should cite other helpful sources (as
long as you include proper attribution), most of your content should be original. It's best to run your writing through a
plagiarism checker like DupliChecker or Grammarly just to be safe.


11.  Be consistent with the quality of your content
 As we mentioned, consistency is key. But you want to think about quality consistency and not
just publishing cadence.

 The best way to ensure that you only publish high-quality content is by hiring an editor or
using a content editing tool.

 By having someone proofread your articles, you will be able to avoid grammatical errors,
factual inaccuracies, and inappropriate markings. Remember, you'll want to make sure your
site is performing optimally before publishing your content.

 But beyond that, here are some avenues you can take to help take the bull by the horns.

12.  Always invest in the research phase

 Creating quality content involves keyword research.

 By consistently publishing well-researched articles, you can improve the
quality of your content and make it a trusted resource for your target
audience.

 After a while, it might seem like taking shortcuts in the research phase
wouldn't be a big deal, since you already know the space, your market, and
your audience all too well. But trust me, things change. And you won't know
unless you're working from scratch.

13.  Embrace variety
 Just because you maintain a tone doesn't mean you should put aside the idea
of experimenting with content ideas. If your articles are poorly written, out of
date, or simply lacking in character, your audience is likely to leave. Maybe not all
at once, but in time you will feel it.
 So try to spice things up from time to time and present the information in
different formats. Add some humour if that's what your content or audience
needs.
 Most importantly, don't be afraid to get creative.
 Many business owners will want to take advantage of surveys to drive engagement
with their website visitors. Surveys and questionnaire evaluations can be added to
product or service pages, helping brands share their expertise while collecting
valuable data from potential customers. Survey Anyplace is a tool that we
recommend trying if you are new to implementing surveys on your site, as it is
particularly easy to use.

14. Conclusion
 Like it or not, content marketing is here to stay. For most brands, it will be a
beneficial and potentially revolutionary avenue when used carefully.
 Equipped with the information above, you should be well on your way to
having a successful content marketing strategy.

15. About Us
 Trece Hub can be your brand consultant and help you get the strategy that
will work wonders for you! From choosing your niche to executing the
marketing plan, we will help you get everything done that too within your
budget. Combining the 7+ years of experience in core marketing as well as
digital marketing, we will help you strategize your digital campaigns as well
as execute them in a proper manner.
 Website - https://trecehub.in/
 Content Marketing Strategy - https://trecehub.in/inbound-marketer-surat/
 Branding Advisor - https://trecehub.in/branding-consultant-surat/