This document summarizes a workshop on Web 2.0 and social media tools presented by Sandy Masters. The workshop aims to cover 23 different tools people can use to explore and expand their knowledge of the internet and Web 2.0 technologies. It discusses why these tools are important for professionals to understand, as well as current statistics on social media usage. The presentation then categorizes and explains content sharing, producing, and relationship building tools and provides resources for further study.

1. Riding the Wave of Web 2.0 –
Prepare to be Overwhelmed
Presented by Sandy Masters, CPCU
Photo Bing Images

2. Original Program Description
“Riding the Wave of Web 2.0 – Prepare to be Overwhelmed”
 This workshop will cover the real life trials and tribulations of learning “23 things”
you can do on the web to explore and expand your knowledge of the Internet and
Web 2.0 technologies. As leaders in the insurance profession it is imperative that
we become familiar with the new tools of the web that are being used by the
NextGen workforce. Can we successfully engage and retain the NextGen worker
by adopting these tools?
 Social Networking (1), LinkedIn, FaceBook; Blogs (2), WordPress, Blogger; Photos &
Images, Flickr (3); RSS & Newsreaders, GoogleReader (4) Tagging, Folksonomies &
Technorati (5); Wikis, Wikipedia (6); Podcasts & Videos, Audacity (7)), YouTube (8),
Hulu (9), Podcast.com (10); Avatars & Second Life (11); Bookmark storage, Digg,
Diigo, Delicious (12); Browsers (13), FireFox, Safari; Skype (14); Slideshare (15);
Ning (16); Polling (17) Survey Monkey, PollDaddy; Synchronous webinar tools,
CoolConferenceLive (18), GoToMeeting (19), Eluminate (20); Course Management
Systems, Moodle (21); Micro-blogging, Twitter (22); E-Learning development tools
(23), Camtasia, Articulate, Raptivity, Brainshark, Adobe Breeze.

3. I know just
enough about
Agenda & Disclaimer technology to be
dangerous!
 What is Web 2.0 and Social Media?
 Why should you ride the wave?
 Current statistics
 The tools
 Content Sharing
 Content Producing
 Relationship Building
 Resources for further study
 Personal Self-Directed Learning & Personal Knowledge
Management
 This presentation is on Slideshare.net

4. Social Media and Web 2.0 Overwhelm

5. What is Web 2.0 and Social Media?
From Wikipedia
Web 2.0 Social Media
 Apps that facilitate info  Media designed to be
sharing, interoperability, disseminated through
user-centered design and social interaction.
collaboration on the  Using web-based
world wide web. technology to transform
 Cumulative changes in the media monologues (one
way developers and end to many) to social media
users use the web. dialogues (many to many)
Click here for Slideshare on “Community The Real Power of Social Media”
Transforming people from content consumers to content producers.

6. Collaboration Transparency
Communication
Open Source
Sharing
Connection
From Wikipedia: File:Web 2.0 Map.svg

7. Dunbar's number
 A theoretical cognitive limit to the number of people
with whom one can maintain stable social relationships.
These are relationships in which an individual knows who
each person is, and how each person relates to every
other person. (from Wikipedia)
150

10. Statistics

11. Search tools

13. Ted Video: Pay particular
attention to the focus
group participants
Free video courses from Harvard, Yale, MIT,
Princeton, Berkeley, Stanford, and UCLA.
Marc Prensky is acknowledged to have coined
the term digital native in his work Digital
Natives, Digital Immigrants published in 2001.

14. Social Media Landscape – The Tools
Blogs
rss
© 2009 Omniture Inc.

15. The Ultimate Convergent Tool

18. Twitter spawns more applications:
Twirl & Tweetdeck
Twollow
Tweetchat
Power Twitter & Tweetie
Tweetlater
TwitPic
TwitterBerry & Tiny Twitter
Twitterfon & Twitterfic
Your Twitter Karma
My Tweeple
TwitterFeed
Twitterpacks
Qwitter
Tweetstalk
Twitterati

21. Blogs
 Why should you care?
Article:
 Blogs are now a standard source of news and info 19 Blogs You
 77 Million+ Americans visit blogs Should
Bookmark
 346 Million blog readers worldwide Right Now
 You now have a voice! Find your voice!
Really
Simple
How to blog? Who to follow? How to organize? Syndication

22. Social Bookmarking

23. Flickervision by David Troy

24.  The Machine is (Changing) Us:YouTube and the Politics of
Authenticity (35 minute video lecture by Michael Wesch)

25. Resources for further study
 Social Media Club of Phoenix – Local Face to Face
meetings
 SmartBrief on Social Media – E-zine
 Social Media Academy – Online Master Certificate
Classes

26. Personal Self-Directed Learning & Personal
Knowledge Management (click here for video explanation)
 In the knowledge economy learning is work and your
work is learning. Knowledge is only useful if you can use it
to think in new ways, solve problems, and make decisions.
 “An organization’s ability to learn and translate that
learning into action is the ultimate competitive business
advantage”
–Jack Welch
 “Knowledge has become the key economic resource and
the dominant–and perhaps even the only–source of
competitive advantage.”
–Peter Drucker

27. What’s Next
 Google Wave
 Mobile Apps