1. Social Media Essentials -- Twitter
Sandra Fernandez
Manager of Public Relations &
Social Media Administrator
Houston Public Library
2. Twitter Facts
370,000 new sign-ups daily
95,000,000 Tweets per day
175,000,000 registered users
Last year, 7% of Americans surveyed used Twitter
(and ExactTarget (client) research found 5% follow a
brand on Twitter). This year, 8% of Americans use it.
3. Twitter Facts
140 characters
SMS
Twitter is a highly targeted element, used to reach
and interact with particular audiences.
Twitter is a must-do customer relations vehicle for
most companies.
4. Settings
Username
You CAN change it
Don’t use unusual characters, underscore
Email
Let others find me by my email address
Tweet Location
Tweet Media
5. Settings
Tweet Privacy
https
Mobile
Direct Message
Notifications
6. Set-Up
Profile
Picture
Location
Web
Landing page
Bio
Personal Branding
Keywords
Design
Applications
8. Tweeting Suggestions
Read first, then share.
Share photos and behind the scenes info about your
business.
Listen. Regularly monitor the comments about your
company, brand, and products.
Crowdsource – Ask questions of your followers to
glean valuable insights and show that you are
listening.
9. Tweeting Suggestions
Respond to compliments and feedback in real time
Reward – Tweet updates about special offers,
discounts and time-sensitive deals.
Retweet from your community.
Participate in Chats.
Live Tweet an event.
Create a hashtag.
10. Tweeting Suggestions
Thank your retweeters.
Schedule Tweets.
Run a contest.
Hold a TweetUp.
Use keywords.
Your Tweets should include relevant information
about what you do for a living.
Use a real voice.
Avoid jargon, abbreviations, pop culture.
11. Reasons to “Chat” via Twitter
Make Connections.
Lots of valuable information in a short amount of
time.
Brand building.
Find a Twitter Chat: http://bit.ly/findtwitterchats
13. Pay Attention & Segment Your Network
Saved Searches
Lists
Listed
Following
Followers
Favorites
14. Who to Follow
Suggestions
Browse Interests
Find Friends
Followed by
You both follow
Directories
Twellow.com
WeFollow.com
MuckRack.com
JournalistTweets.com
15. Things to check before you follow someone
Read their Tweets
Profile picture and background
Favorites
Active accounts
Lists
Mutual friends
Followers
Website Link
16. Searches
Tweets
“Listen” for keywords and names/ids
Tweets with links
Tweets near you
People
Advanced Search
http://search.twitter.com/
By Location
Near this place
By Topic
Words
17. Searches
Google
By occupation
this exact wording or phrase: intitle:public relations * on
twitter
Search within a site or domain: twitter.com
By bio
this exact wording or phrase: intext:bio * public relations
Search within a site or domain: twitter.com
20. Metrics
Followers
Following
Total Tweets
Favorites
Link shorteners
HootSuite
Bit.ly
Klout.com
TwitterGrader.com
21. Social Media Widgets &Buttons
Follow buttons
http://business.twitter.com/about/resources/buttons
Widgets
http://business.twitter.com/about/resources/widgets
22. Tips
Read “Twitter 101 for Business” at
http://business.twitter.com/
Read Twitter’s rules for contests:
http://support.twitter.com/groups/31-twitter-basics/topics/114-
Read the Twitter Rules:
http://support.twitter.com/articles/18311-the-twitter-rules
23. Tips
Avoid spammers.
Avoid spamming applications.
Don’t follow too many people at first.Your account
will look like a spammer.
Use a link shortener.
24. Where to find me
www.SandraSays.com
www.twitter.com/sandrasays
www.facebook.com/sandrasays
www.linkedin.com/in/sandrafernandez
sandra@sandrasays.com