1. 39 Solutions is India’s leading strategy and brand
insights firm. With proven expertise and global
experience, 39 Solutions aims at providing a
revolutionary thought process that will positively
impact the way firms do business and create value.
We partner with our clients and work closely with
them to create success stories. We believe in winning
together: With You. For Success.

2. A sound strategy and a strong brand that
enable companies to gain a sustainable
competitive advantage
Have the skills, network, resources and time to
create, implement, sustain, and improve
strategies and their brand.
A neutral perspective is also able to
deliver effectively.
WHY US?

3. VALUES & PURPOSE
 Pursue Excellence
 Encourage initiatives and continuous improvement
 Nurture Relationships
 Profit and growth, but from work that benefits humanity
 Raison d'être - To partner with clients and help them in
achieving success. Winning together
WHY US?

4. SERVICESWE OFFER
Strategy Management Brand
Insights
Integrated
Marketing
Communication
Market
Research
Customer
Management
Employee
Engagement
Training
Solutions

5. SERVICESWE OFFER STRATEGY MANAGEMENT
1. Describe the organization's
mission, vision and values
2. Leadership Evaluation & Development
Strong and effective leadership is an essential
ingredient for the recipe of success.
3. Understand the
current and future
priorities of targeted
customer segments
4. Identify and evaluate
alternative strategies
5. Analyze the company's strengths and weaknesses relative to competitors and
determine which elements of the value chain the company should make versus buy

6. CASE STUDY TATA MOTORS
Tata Motors commissioned a macro projection of the
commercial vehicle industry, to deal with the challenge
and insulate the company from downturns.
Based on their findings they decided to develop a two-cylinder
engine with respect to noise levels, power, fuel
efficiency and emission norms. The team kept refining
the performance and finally by mid-2002 the engine was
ready.
Even after seven years of its launch and various
competitors, Tata Ace has a 78 per cent market share. It
is because of this engine
.
?

7. CASE STUDY
GLOBAL SERVICE FIRM – LEADERSHIP
To assist a leading global services firm to fully integrate
a number of recently acquired business units. This
would enable the overall business strategy to be
successfully implemented quickly.
Working closely with key client representatives, the
company design a blueprint for leadership development
across the entire business. Developing and
implementing a leadership model linked to a
performance management system. Embedded in the
activities were core cultural values.
The firm was able to keep and grow its key leadership
talent it had acquired and effectively manage the
changes it faced in both the market and the economy.
.
?

8. CASE STUDY SINGAPORE AIRLINES – COMPETATIVE EDGE
SIA aims to provide the best product for its passengers,
plus the best customer service available.
SIA initially needed to carry out an analysis of its
operating environment. The traditional business tool for
doing this is a SWOT analysis (strengths, weaknesses,
opportunities and threats). The strengths and
weaknesses are factors internal to the organisation.
Most recently SIA has developed some product
innovations which gives it further competitive advantage.
Developed WISEMEN, a major enhancement of
KrisWorld being the first in-flight entertainment system to
offer both video and audio on demand. Also the first to
provide in-flight surround sound offered by Dolby
Headphones.
.
?

9. BRAND MANAGEMENT BRAND TOOLS
Brand loyalty Brand Awareness
Brand Strengths Brand Value

10. CASE STUDY LIFEBUOY – BRAND POSITIONING
Developing markets such as India are an important source of
growth for Unilever. The company is adopting unique
marketing approaches to increase consumption of its products
in these regions, positioning itself as an ethical brand that
benefits wider society.
The positioning is based on the simple insight that ‘visible
clean is not actual clean’. Lifebuoy health officers visited
43,000 Indian villages and schools over five years where
they used product demonstrations, interactive visuals,
competitions and drama workshops to spread the health
and hygiene message.
The program has reached 110 million rural Indians since it
began in 2002. Awareness of germs has increased by 30%
and soap use has increased among 79% of parents and
among 93% of children in the areas targeted. Soap
consumption has increased by 15%.
?

11. IMC – INTEGRATED MARKETING CHANNELS
All forms of
communications and
messages are carefully
linked together

12. IMC – INTEGRATED DIGITAL MARKETING -WEBSITE

13. IMC – INTEGRATED DIGITAL MARKETING – DIGITAL ADS

14. IMC – INTEGRATED DM – ORM & CONTENT MANAGEMENT

15. IMC – INTEGRATED DIGITAL MARKETING – SOCIAL MEDIA

16. IMC – INTEGRATED DIGITAL MARKETING – SOCIAL MEDIA

17. IMC – INTEGRATED DIGITAL MARKETING – SOCIAL MEDIA

18. CASE STUDY NIKE– INTEGRATED MARKETING
Nike is a great example of a company that has fully embraced
the concept of integrated marketing.
Their integrated approach includes traditional advertising
(billboard, magazine, and television); sponsoring sporting
events and players such as the Super bowl and Tiger
Woods; and engaging in online marketing initiatives by
allowing consumers to customize their Nike shoes.
They also spend a great deal of money in search
marketing. Nike's approach allows them to communicate
their message consistently across all media outlets; and at
the same time share that message at every customer touch
point; that is, use Nike products and you will increase your
performance regardless of what sport you are involved in.
.
?

19. PUBLIC RELATION NEWS PAPER ARTICLES

20. PUBLIC RELATION NEWS PAPER ARTICLES

21. MARKET RESEARCH
 SWOT analysis
 Information on market size,
segments and requirements
 Competitors in the market place
 Pricing strategies
 Potential competitive reactions
 Blue Ocean creation

22. CUSTOMER RESEARCH
What does your customer think about your
product/service?
 Is your customer promoting you?
 How long the customer stay loyal to your
product/service?
 What benefits the customer provide? Net Promoter Score

23. EMPLOYEE RESEARCH
 Are your employees aware of your company values
and goals?
 Does your way of appraising your employee seek
to improve performance?
 Do you measure and track you employees'
commitment, engagement and execution?
 Employee brand perception

24. TRAINING SOLUTIONS BUSINESS TRAINING
Brand Development
Business Management Skills
Leadership Development
Financial Management
Risk Management
Strategy & Planning
Winning culture &
People Management

25. THANK YOU