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Market Research
on
Prefrence and Customer
Satisfaction on Coffee shops
Presented by- Sandeep Mishra

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Analysis
Brands Response Percentage
CCD 34 68
Barista 4 8
Gloria Jeans 8 16
Costa Cofee 0 0
Others 4 8
Total 50 100
Q1. Which are yours most visited coffee outlets?

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2.How frequently you visit your most visited coffee outlet?
Options Response Percentage
Daily 0 0
In a week 15 30
In 15 days 8 16
In a month 9 18
Ocasionally 18 36
Total 50 100

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3.Most convenient time to visit?
Timings Response Percentage
10am-1pm 1 2
1pm-4pm 7 14
4pm-7pm 16 36
7pm-10pm 19 38
10pm onwards 7 14
Total 50 100

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4. Besides coffee what attracts you to visit the outlet?
Options Response Percentage
Menu 4 8
Taste 18 36
Ambience 23 46
Staff services 1 2
Others 4 8
Total 50 100

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5.With whom you like to visit?
Options Response Percentage
Friends 40 80
Family 2 4
Colleagues 2 4
Alone 1 2
Others 5 10
Total 50 100

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6. For what purpose you visit?
Options Response Percentage
Hang out 37 74
Celebration 2 4
Meetings 5 10
Others 6 12
Total 50 100

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Attribute scale check
CCD 34 Responses
Attribute 1 2 3 4 5
Brand 2 3 10 17 2
Price 3 1 11 14 5
Quality 2 5 7 13 7
Product variety 1 6 13 10 4
Staff 3 2 15 9 5

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Barista 4 Responses
Attribute 1 2 3 4 5
Brand 0 0 0 1 3
Price 0 0 1 3 0
Quality 0 0 0 1 3
Product variety 0 0 1 2 1
Staff 0 0 0 2 2

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Gloria 8 Responses
Attribute 1 2 3 4 5
Brand 0 0 2 3 3
Price 2 1 2 3 0
Quality 0 0 0 4 4
Product variety 1 0 4 1 2
Staff 0 3 0 1 4

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Others 4 Responses
Attribute 1 2 3 4 5
Brand 0 0 0 1 3
Price 0 0 2 2 0
Quality 0 0 0 4 0
Product variety 0 0 1 2 1
Staff 0 0 1 0 3

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Age Group
Age Response Percentage
20-25 39 78
26-40 7 14
40 &
above 4 8
Total 50 100

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Family Income
Family
Income Response Percentage
Below 3lac 8 16
3lac-5lac 13 26
5lac and
above 29 58
Total 50 100

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Conclusion
 Number of youth are more influenced with coffee shop.
 Increase in the growth of 25% in industry is only because of middle income
and higher income group both prefer for coffee shop.
 Facilities and services plays major role to attract loyal customers.
 Café industry is creating a blend of varieties in their menu.
 More scope in the market for new players too like Starbucks,Dokun nuts
too.
 Hangout and leisure time keep rising to the industry.
 Among all Café coffee Day is having higher customer preference as brand
in coffee shop industry in India.

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Thank You
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