Public Relations , PR Campaign , Abolishing use of Leather and Leather Products, Against Animal Abuse & Animal Testing.

1. PUBLIC RELATIONS
- To be presented to Rupali Jain

2.  PR is a planned,
perceived,
communication
designed to influence
significant Public

3. PURITY FABRICATIONS LTD.
Purity Fabrications Ltd is a publicly held Company engaged in the
manufacture and export of handicraft products such as bags, belts,
wallets etc.
The company has their manufacturing facility located at Mumbai &
Jaipur.
Purity Fabrications Ltd was incorporated as a private Limited
Company on April 1, 1966 at Mumbai.
The company was established with the main object to manufacture
products out of Artificial Leather and Synthetic Leather.

4. IN-HOUSE PR DEPARTMENT
An in-house PR department is an independent department
in the same organization serving all the PR functions of the
organization.
 Main Characteristics :-
 Permanency
 Economical
 Familiarity

5. MISSION
To maximize the sales and export of non
leather goods by using substitutes
VISION
To minimize the use of leather and eradicate
animal abuse and animal cruelty

6. DEPARTMENT HEADS
 Director
 Public Relation Officer
 News Editor
 Advertising & Marketing Manager
 Public Relation Specialist
PRIYANSHU SHAH 3038
SANCHIT GANGAR 3013
YASH JAIN 3016
SAGAR DARJI 3007
PRADEEP DUBEY 3012

7. STUNNING STATISTICS
 Every year 70 million (7cr) animals are killed for
experiments
 Over 40 million (4cr) animals are killed for Fur every year
 200 million (20cr) animals are killed by Hunters
 1.5 million (15L) Alligators are slaughtered for leather each
year
 3.4 million (34L) Snakes are victims for their skin

8. ALTERNATIVES FOR LEATHER
 Faux leather
 Synthetic leather
 Cotton canvas
 Vegan Micro-fiber
 Rexine

9. PRODUCTS MANUFACTURED

10. POWER OF PR
 Selling Point
 Proactive PR
 Reactive PR

11. YOU ARE NEXT !!

12. SEMINAR

13. INTERVIEW

14. IN ASSOCIATION WITH

15. CELEBRITY ENDORSEMENT

16. PROMOTIONS

17. FUTURE PLANS
oInauguration of a charitable trust for animal
welfare on April 1, 2016
oIncreasing exports of our products to reduce
usage of leather in western countries & thereby
earning profits

18. THANK YOU