Inbound marketing relies on earning consumer interest through interactive content like blogs, videos and social media rather than traditional outbound marketing tactics. It focuses on bringing qualified leads into the sales funnel through value-added content. Inbound marketing is more cost-effective than outbound methods and can generate increasing returns through engagement and referrals on social platforms. The results include improved search rankings, referrals and traffic that can drive sales and leads.

1. Inbound Marketing in Practice
- Presented by Sanat Singha
Courtesy: Websigmas.com

2. ON TARGET
Paradigm Shift in Marketing
Marketing has evolved over the years, so the consumer behavior
What you did in the past is not accepted any more unless you package it better
People have more control in what information they receive and how
Outbound marketer’s “Buy, Beg or Bug” policies don’t work now

3. ON TARGET
You Need to Create…
DELIGHTED CUSTOMER, NOT JUST SATISFIED ONE

4. ON TARGET
Facts To Know
Outbound marketing through Billboards and TV ads are not
enough to educate someone about new products
Over 85% people skip through TV commercials
Over 40% direct mailers are never opened or are routed to
spam box
Over 90% email users unsubscribe direct emails sent by a
company
Over 80% of visitors bounce back from website because of
irrelevant, unsolicited ads
More and More phone numbers are added to “Do Not Call List”
and “Do Not Disturb” list

5. ON TARGET
What is Inbound Marketing
A new marketing strategy that relies on earning consumer interest than buying it
A practice of bringing warm, qualified leads into sales funnel
A marketing tactics that include content marketing and social media engagement

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Inbound Marketing - USPs
Interactive, two-way communication
Less expensive than traditional marketing
Don’t just generate leads, but revenue
Growing Return on Investment (ROI)
3 out of 4 inbound marketing channels cost less than
any outbound channel
Value addition by marketers

7. ON TARGET
Inbound Marketing Tools
eBooks Company Blog
Podcasts Search Engine Optimisation (SEO)
Videos
Social Media – FB, Twitter,
LinkedIn
Whitepapers
Pay Per Click Campaigns
Presentations
Infographics Referrals
Webiners Microsites

8. ON TARGET
How To Do Inbound Marketing
Step 1 Step 2 Step 3
Deliver Interesting and Add Value to audience Engage your brand
Informative content
Create positive Help them buy the
Share and spread connection with the solution, not just a
through social networks customer product
and news aggregators
Increase visibility
Build links through
syndicated content

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The End Results
Inbound links to company’s blog and home page
Improvements in Search Engine Ranking
Massive Buzz
Referral Traffic
Driving Sales and Leads

10. ON TARGET
Know It From Horse’s Mouth
Over 70% of marketers will invest in Inbound
Marketing in 2013
Marketing spend on company blogs and social media
has doubled in last few years
Facebook marketers have increased over 80% in the
last two years
Over 70% B2C and 40% B2B companies have acquired
customers through Facebook
2/3rd marketers agree to the importance of having
company blog.
60% of businesses have acquired customer through
their company blog
Around 40% businesses have earned customer through
Twitter

11. ON TARGET
Connect Me
Sanat Singha
wsigmas@gmail.com
www.websigmas.com
+91- 9874288886
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