In-app advertising offers an exponential growth and challenge to Best Mobile Development Companies.

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How Best Mobile Development Companies and
marketers can optimize in-app advertising?
In-app advertising offers an exponential growth and challenge to Best
Mobile Development Companies.
Best mobile development companies prefer the in-app advertising as
the most popular and profitable model. Apart from being a major
revenue source for app developers, it is seeing the biggest growth
among all the online media. In-app advertising offers immense
opportunities to easily bring compelling brand messages across mobile

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devices and tablets. In-app advertising can be used either as a
monetized model for revenue or for branding to attract more eyeballs.
Although it is still a relatively nascent industry, In-App advertising is
growing substantially in comparison to the traditional form of
advertising. At the other end of spectrum, it drives a meaningful
consumer engagement by offering the consumers premium feature rich
content.
Enterprises, Best mobile development companies and Best web
development companies are thus venturing full throttle in to In-app
advertising across the various industries. Even Amazon.com has
recently announced Amazon Mobile Associates-the expansion and
launch of its Associates program in apps for Android and Kindle Fire
tablets. Similarly with the ever evolving mobile app landscape, mobile
video ads and rich interstitials have replaced the tiny banner ads to
create a better experience. For instance Vungle which offers a 15 sec
HD videos, Voxel that makes mobile ads more exciting and engaging by
bringing the ‘ try before you buy’ experience or even the Lifestreet
Media’s REVJET revenue maximization platform help enhance the in-
app advertising ecosystem. The micro blogging site, Twitter too has
added to its stables, MoPub- A startup that helps clients monitor their
mobile advertisements. It will further drive twitter’s vision to introduce
real time bidding into its ads platform as also develop the native
advertising ecosystem.
It’s a fact that mobile in-app advertising enables to build powerful
branding. However companies presently adopt a spray and pray
mentality towards the integration of mobile app ads instead of tracking
mobile in-app effectiveness. No wonder then that interaction rates
between users and mobile advertisers are low and far. The step ahead

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for the enterprises and mobile developers is to move beyond static
banners and interstitials, towards more innovative and advanced media
ad units. Thus employ images, videos, animations along with multiple
calls to action. Moreover with the meteoric rise of the app economy,
marketers and mobile app developers have even more pressure to
make their ads as valuable as possible. They must therefore ensure to
make in-App advertising a central part of their digital marketing
strategy.
The following guidelines will ensure an effective in-app advertising to
achieve success
Unlearn and Learn to Connect with the App Audience
Simply imposing the learning from traditional advertising on in-app
advertising has not yielded much for the digital marketers. Therefore
keeping the challenges and the mobile/ Tablet customer in mind, the
focus must be to enhance engagement experience for the user.
Raise the Game
The mobile ads must not play a spoil sport, especially in the mobile
games domain. A successful model is the Brian Wong’s Kiip, Which
strikes as the future of mobile advertising. Kiip-client brands pay
developers to promote through them whenever Kiip offers the user a
reward for their gaming success. A game changer indeed, It has been a
big success already. Related to it is the presence of call-to-action
buttons to further tap into the opportunities.
Security Measures

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The In-app advertising to be effective and successful must be simple,
transparent and incorporate the rules and regulations. Ensure stringent
protection towards privacy of user’s sensitive data such as location,
Contact information and uniquely identifiable user data. AS app
publishers, it is the responsibility to ensure that users are made aware
of the privacy, security and usability implications.
Utilizing web 2.0- technologies
Web 2.0 technologies as LBS (Location Based services), Contextual
mobility must be utilized in mobile apps development. Similarly in-app
ads can also leverage the native mobile device features as gyroscope,
the accelerometer or the camera. However to ensure success it is
essential to keep the in-app ads simple and quick snappy response
time.
Test and Optimize the In-app Ads
By utilizing the various powerful mobile analytics and insights, Mobile
app developers and marketers can optimize their campaigns. A
constant monitoring by analyzing the click through rates (CTR) and
feedback from other crucial relevant metric parameters is essential. It
provides crucial factors which if monitored can boost the in-app
advertising strategy.
Thus Best Mobile Development Companies and Best Web Development
Companies must strategically invest time and resources to enhance the
engagement and value addition to the consumer.