The document discusses the growth of self-publishing and the company Lulu, which has become a leader in the industry. Lulu offers authors services like printing, distribution, and royalties of up to 80%. The document notes some successful self-published works through Lulu and discusses how Lulu's services are matching or exceeding traditional publishers. It speculates on how self-publishing could continue growing and whether academics may be able to "leapfrog" traditional publishers in the future.

7. LULU STOREFRONTS CAN BE EASILY EMBEDDED ON WEBSITES AND SOCIAL NETWORKS It should become increasingly easy to amalgamate author profiling, customer data and marketing initiatives within interoperable services. These could be author or publisher orientated.

14. LIBRARIES ARE INCREASINGLY RECEIVING RECQUESTS FOR SO CALLED ‘GREY MATTER’ Traditional publishing: Range of offerings including journals and books Areas in which materials are self-published Low Demand/Hard to Access High Demand/Easy to Access There is a hierarchy of quality and demand within author content Demand and findability are strongly correlated. Studies show that when dissertations were readily finable their use went up thirty fold. Theses/Dissertations Working Papers, Unpublished Reports Conference, Workshop Papers, Presentations Undergraduate and Graduate Materials Conventional Academic Publishing

15. OPEN ACCESS REPORISTORIES: A WIDE DIVERSE RESEVOIR OF RESOURCES Source: openDOAR As this resource grows will search increasingly overtake subscription as the dominant model within the academic arena? Content types in open access repositories

18. EXERCISE 2: SIGNIFICANT INITIATIVES RELATING TO SELF-PUBLISHING AND/OR INFORMATION SYNDICATION Macmillan/Holtzbrinck My Photobook Nature Precedings Hayden McNeil Nature Education OnestopEnglish Forthcoming writers application Second Nature Scintilla Books/E-books, collaborative writing CreateSpace Authorhouse Harper Collins Authonomy Elsevier WiserWiki Protagonize.com Wikitravelpress.com Search, networking and sharing OpenCourseWare OpenID OpenSocial Scientific Commons EthOS ProQuest DART Slideshare Youtube and other video Ex.plode.us

20. EXERCISE 3: SPECULATIVE IDEAS FOR SELF-PUBLISHING INITIATIVES High Impact Low Impact Revolutionary Evolutionary Educational Repository Aggregating Service New writing – Curation, POD and E-Delivery Create a textbook/anthology HSS Tagging and networking Curation of Grey Matter/side products Conferences and seminars to generate materials Seeded Course Management systems Database and POD service for customized trade books