SlideShare a Scribd company logo
1 of 38
Download to read offline
STRATEGIC MARKETING PLAN Developed By : Md. Mushfik Monjur
The Disintegration of Marketing Sales Sales  Marketing Product/brand management Marketing  services Advertising Sales promotion Event sponsorship Direct response Marketing public relations Up to 1970s 1980s 1990s 2000s
Marketing  Objectives Target Market Critical  Issues Expenses Budget By Type For Marketing Strategic  Sales Plan SWOT Analysis Tips For Marketing  Messaging Cost Effective Ways Keys To  Success Promotional  Strategies Strategies For The Upcoming Year Agenda
Databases   and   information technology SWOT analysis,  Cross-functional  organization  (Monitoring and  evaluating brand  relationship Brand messages (strategic consistency of brand positioning big   creative   idea) Media-mass, niche,  and interactive  Advertising, Customer service,Direct response E-commerce events, Packaging, Personal  selling, Public relation, Sales promotions, Sponsorships, Trade  shows Brand relationship (Customer acquisition retention, growth)   Sales, profits, and brand equity. Marketing Process Model
Market Analysis
Marketing Objectives
Market Structure
Market Position
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keys To Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critical Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Mix
Marketing
Market Led
Market Led ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guerrilla Marketing
Non-traditional Advertising Methods
Expenses Budget By Type For Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2006  2007
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Messaging ,[object Object],[object Object]
Target Market Messaging ,[object Object],[object Object],[object Object],[object Object]
Promotional Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Plan Timing / Sequencing Media Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Print Outdoors Events Publicity Online
Strategic Sales Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Sales Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Sales Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tips For Marketing Our Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost effective Ways To Grow Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies For The Upcoming Year ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EEL Effectiveness Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EEL Effectiveness Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EEL Effectiveness Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Network Model Engineering Service Uncontrollable Factors Target Market  About the Service ( EEL ) Product Engineering Seven Parameter D ifferentiat e Blue Ocean Brand Sense Brand Elements Name Term Logo Slogan Pricing &  Quality Distribution IMC Secondary Brand Association Checklist   Energypac Engineering Limited 24.0Network Model
THANK YOU

More Related Content

What's hot

Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentati...
Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentati...Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentati...
Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentati...SlideTeam
 
Marketing Plan of a new product line for bangladesh
Marketing Plan of a new product line for bangladeshMarketing Plan of a new product line for bangladesh
Marketing Plan of a new product line for bangladeshHasan Sajjid
 
Marketing Plan - New Product
Marketing Plan - New ProductMarketing Plan - New Product
Marketing Plan - New ProductTheja Diga
 
Competitor Analysis Powerpoint Presentation Slides
Competitor Analysis Powerpoint Presentation SlidesCompetitor Analysis Powerpoint Presentation Slides
Competitor Analysis Powerpoint Presentation SlidesSlideTeam
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkMark Officer
 
Bread and Beyond Marketing Report
Bread and Beyond Marketing ReportBread and Beyond Marketing Report
Bread and Beyond Marketing ReportJunaid Ashraf
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyStan Monlux
 
New Product Launch Report
New Product Launch ReportNew Product Launch Report
New Product Launch ReportEr Abhi Vashi
 
Template sales plan
Template sales planTemplate sales plan
Template sales plan1234v
 
Go to Market Strategy
Go to Market StrategyGo to Market Strategy
Go to Market StrategyRajiv Netra
 
Product Launch Checklist Go To Market Roll Out Marketing Plan PowerPoint Pres...
Product Launch Checklist Go To Market Roll Out Marketing Plan PowerPoint Pres...Product Launch Checklist Go To Market Roll Out Marketing Plan PowerPoint Pres...
Product Launch Checklist Go To Market Roll Out Marketing Plan PowerPoint Pres...SlideTeam
 
Go to market strategy
Go to market strategy Go to market strategy
Go to market strategy Infocrest
 
Launch a new product Marketing Mix
Launch a new product Marketing MixLaunch a new product Marketing Mix
Launch a new product Marketing Mixqazalgill
 
Joint business planning with channel partners
Joint business planning with channel partners Joint business planning with channel partners
Joint business planning with channel partners dvanhamme
 
3 essentials of a successful go to-market strategy
3 essentials of a successful go to-market strategy3 essentials of a successful go to-market strategy
3 essentials of a successful go to-market strategySounds About Write
 
Go-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkGo-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkLink Cheng
 
Marketing ppt of launching a new product
Marketing ppt of launching a new productMarketing ppt of launching a new product
Marketing ppt of launching a new productbilal khan
 

What's hot (20)

Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentati...
Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentati...Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentati...
Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentati...
 
Marketing Plan of a new product line for bangladesh
Marketing Plan of a new product line for bangladeshMarketing Plan of a new product line for bangladesh
Marketing Plan of a new product line for bangladesh
 
Marketing Plan - New Product
Marketing Plan - New ProductMarketing Plan - New Product
Marketing Plan - New Product
 
Competitor Analysis Powerpoint Presentation Slides
Competitor Analysis Powerpoint Presentation SlidesCompetitor Analysis Powerpoint Presentation Slides
Competitor Analysis Powerpoint Presentation Slides
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market Framework
 
Bread and Beyond Marketing Report
Bread and Beyond Marketing ReportBread and Beyond Marketing Report
Bread and Beyond Marketing Report
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market Strategy
 
New Product Launch Report
New Product Launch ReportNew Product Launch Report
New Product Launch Report
 
Template sales plan
Template sales planTemplate sales plan
Template sales plan
 
Go to Market Strategy
Go to Market StrategyGo to Market Strategy
Go to Market Strategy
 
Product Launch Checklist Go To Market Roll Out Marketing Plan PowerPoint Pres...
Product Launch Checklist Go To Market Roll Out Marketing Plan PowerPoint Pres...Product Launch Checklist Go To Market Roll Out Marketing Plan PowerPoint Pres...
Product Launch Checklist Go To Market Roll Out Marketing Plan PowerPoint Pres...
 
Go to market strategy
Go to market strategy Go to market strategy
Go to market strategy
 
Business plan
Business planBusiness plan
Business plan
 
Launch a new product Marketing Mix
Launch a new product Marketing MixLaunch a new product Marketing Mix
Launch a new product Marketing Mix
 
Joint business planning with channel partners
Joint business planning with channel partners Joint business planning with channel partners
Joint business planning with channel partners
 
Go To Market Strategies
Go To Market StrategiesGo To Market Strategies
Go To Market Strategies
 
3 essentials of a successful go to-market strategy
3 essentials of a successful go to-market strategy3 essentials of a successful go to-market strategy
3 essentials of a successful go to-market strategy
 
Go-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkGo-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement Framework
 
Marketing ppt of launching a new product
Marketing ppt of launching a new productMarketing ppt of launching a new product
Marketing ppt of launching a new product
 
Business plan
Business planBusiness plan
Business plan
 

Viewers also liked

Energypac Engineering New Corporate Presentation
Energypac Engineering New Corporate PresentationEnergypac Engineering New Corporate Presentation
Energypac Engineering New Corporate Presentationsample_m2000
 
IBC Marketing Plan-Cypher, Istvanek, Valentine, Romanovic, Cleveland
IBC Marketing Plan-Cypher, Istvanek, Valentine, Romanovic, ClevelandIBC Marketing Plan-Cypher, Istvanek, Valentine, Romanovic, Cleveland
IBC Marketing Plan-Cypher, Istvanek, Valentine, Romanovic, ClevelandDaniel Istvanek
 
rupak choudhary
rupak choudharyrupak choudhary
rupak choudharyrupakfeb7
 
Under Armour- Strategic Marketing Plan By Zoe Suffety
Under Armour- Strategic Marketing Plan By Zoe SuffetyUnder Armour- Strategic Marketing Plan By Zoe Suffety
Under Armour- Strategic Marketing Plan By Zoe Suffetysuffetyz
 
Financial Administration Bangladesh Chapter 5
Financial Administration Bangladesh Chapter 5Financial Administration Bangladesh Chapter 5
Financial Administration Bangladesh Chapter 5Arif Hasan
 
Alt_Resume16
Alt_Resume16Alt_Resume16
Alt_Resume16Emily Alt
 
SWOT Analysis-Energypac power generation ltd, Recovery Dept.
SWOT Analysis-Energypac power generation ltd, Recovery Dept.SWOT Analysis-Energypac power generation ltd, Recovery Dept.
SWOT Analysis-Energypac power generation ltd, Recovery Dept.Abdur Rahman (Sagor)
 
Marketing Plan Basics-101
Marketing Plan Basics-101Marketing Plan Basics-101
Marketing Plan Basics-101Ron Proctor
 
Power distribution, operation and maintenance of comilla palli bidyut samity 1
Power distribution, operation and maintenance of comilla palli bidyut samity 1Power distribution, operation and maintenance of comilla palli bidyut samity 1
Power distribution, operation and maintenance of comilla palli bidyut samity 1Kawsar Ahmed
 
Substation Maintenance
Substation MaintenanceSubstation Maintenance
Substation Maintenancekarikalan123
 
Market Research On Lvcd
Market Research On LvcdMarket Research On Lvcd
Market Research On Lvcdsample_m2000
 
Electrical and Electronics Engineering (EEE Internship presentation
Electrical and Electronics Engineering (EEE Internship presentationElectrical and Electronics Engineering (EEE Internship presentation
Electrical and Electronics Engineering (EEE Internship presentationEngr. Md. Ashikur Rahman Ashik
 
Presentation on power distribution, operation and maintenance in comilla pbs 1
Presentation on power distribution, operation and maintenance in comilla pbs 1Presentation on power distribution, operation and maintenance in comilla pbs 1
Presentation on power distribution, operation and maintenance in comilla pbs 1Kawsar Ahmed
 
Amazon WorkSpaces: Advanced Topics and Application Delivery
Amazon WorkSpaces: Advanced Topics and Application DeliveryAmazon WorkSpaces: Advanced Topics and Application Delivery
Amazon WorkSpaces: Advanced Topics and Application DeliveryAmazon Web Services
 
Michael Kors Strategic Marketing Plan
Michael Kors Strategic Marketing PlanMichael Kors Strategic Marketing Plan
Michael Kors Strategic Marketing PlanJennifer Plopan
 

Viewers also liked (19)

Energypac Engineering New Corporate Presentation
Energypac Engineering New Corporate PresentationEnergypac Engineering New Corporate Presentation
Energypac Engineering New Corporate Presentation
 
IBC Marketing Plan-Cypher, Istvanek, Valentine, Romanovic, Cleveland
IBC Marketing Plan-Cypher, Istvanek, Valentine, Romanovic, ClevelandIBC Marketing Plan-Cypher, Istvanek, Valentine, Romanovic, Cleveland
IBC Marketing Plan-Cypher, Istvanek, Valentine, Romanovic, Cleveland
 
rupak choudhary
rupak choudharyrupak choudhary
rupak choudhary
 
Company Profile
Company ProfileCompany Profile
Company Profile
 
Under Armour- Strategic Marketing Plan By Zoe Suffety
Under Armour- Strategic Marketing Plan By Zoe SuffetyUnder Armour- Strategic Marketing Plan By Zoe Suffety
Under Armour- Strategic Marketing Plan By Zoe Suffety
 
Financial Administration Bangladesh Chapter 5
Financial Administration Bangladesh Chapter 5Financial Administration Bangladesh Chapter 5
Financial Administration Bangladesh Chapter 5
 
Mission 2012
Mission 2012Mission 2012
Mission 2012
 
Matea presentation
Matea  presentationMatea  presentation
Matea presentation
 
Alt_Resume16
Alt_Resume16Alt_Resume16
Alt_Resume16
 
SWOT Analysis-Energypac power generation ltd, Recovery Dept.
SWOT Analysis-Energypac power generation ltd, Recovery Dept.SWOT Analysis-Energypac power generation ltd, Recovery Dept.
SWOT Analysis-Energypac power generation ltd, Recovery Dept.
 
Marketing Plan Basics-101
Marketing Plan Basics-101Marketing Plan Basics-101
Marketing Plan Basics-101
 
Power distribution, operation and maintenance of comilla palli bidyut samity 1
Power distribution, operation and maintenance of comilla palli bidyut samity 1Power distribution, operation and maintenance of comilla palli bidyut samity 1
Power distribution, operation and maintenance of comilla palli bidyut samity 1
 
Substation Maintenance
Substation MaintenanceSubstation Maintenance
Substation Maintenance
 
Market Research On Lvcd
Market Research On LvcdMarket Research On Lvcd
Market Research On Lvcd
 
Electrical and Electronics Engineering (EEE Internship presentation
Electrical and Electronics Engineering (EEE Internship presentationElectrical and Electronics Engineering (EEE Internship presentation
Electrical and Electronics Engineering (EEE Internship presentation
 
Presentation on power distribution, operation and maintenance in comilla pbs 1
Presentation on power distribution, operation and maintenance in comilla pbs 1Presentation on power distribution, operation and maintenance in comilla pbs 1
Presentation on power distribution, operation and maintenance in comilla pbs 1
 
Amazon WorkSpaces: Advanced Topics and Application Delivery
Amazon WorkSpaces: Advanced Topics and Application DeliveryAmazon WorkSpaces: Advanced Topics and Application Delivery
Amazon WorkSpaces: Advanced Topics and Application Delivery
 
A 220kV Substation
A 220kV SubstationA 220kV Substation
A 220kV Substation
 
Michael Kors Strategic Marketing Plan
Michael Kors Strategic Marketing PlanMichael Kors Strategic Marketing Plan
Michael Kors Strategic Marketing Plan
 

Similar to Marketing Plan Of Energypac Engineering Limited

Nelson Service Offering Jan09
Nelson Service Offering Jan09Nelson Service Offering Jan09
Nelson Service Offering Jan09sterck
 
Demand Metric - Executive Marketing Advisory Membership
Demand Metric - Executive Marketing Advisory MembershipDemand Metric - Executive Marketing Advisory Membership
Demand Metric - Executive Marketing Advisory MembershipJesse Hopps
 
Demand Metric Executive Marketing Advisory Membership
Demand Metric Executive Marketing Advisory MembershipDemand Metric Executive Marketing Advisory Membership
Demand Metric Executive Marketing Advisory MembershipJustin Chung
 
Online Marketing Advisory Proposal PowerPoint Presentation Slides
Online Marketing Advisory Proposal PowerPoint Presentation SlidesOnline Marketing Advisory Proposal PowerPoint Presentation Slides
Online Marketing Advisory Proposal PowerPoint Presentation SlidesSlideTeam
 
Mmp Overview Marketing Coaching
Mmp Overview Marketing CoachingMmp Overview Marketing Coaching
Mmp Overview Marketing Coachinggingermerkle
 
Chip Graham Portfolio of Work Experience
Chip Graham Portfolio of Work Experience Chip Graham Portfolio of Work Experience
Chip Graham Portfolio of Work Experience Chip Graham
 
Solutions page for sss website rev 1
Solutions page for sss website rev 1Solutions page for sss website rev 1
Solutions page for sss website rev 1Sherri Sklar
 
The Am Group Presentation Client
The Am Group Presentation ClientThe Am Group Presentation Client
The Am Group Presentation ClientThaddeus Garrett
 
The Am Group Presentation Client
The Am Group Presentation ClientThe Am Group Presentation Client
The Am Group Presentation ClientThaddeus Garrett
 
Profile7 services 2015
Profile7 services 2015Profile7 services 2015
Profile7 services 2015Profile7
 
Market culture transformation model
Market culture transformation modelMarket culture transformation model
Market culture transformation modelMarketCulture
 
Your Sales Leads, Inc Powerpoint
Your Sales Leads, Inc PowerpointYour Sales Leads, Inc Powerpoint
Your Sales Leads, Inc PowerpointRob6034in
 
Marketing Manager James Fisher
Marketing Manager James FisherMarketing Manager James Fisher
Marketing Manager James FisherJamesFisher
 
Innovatus Marketers Touchpoint - Corporate Presentation
Innovatus Marketers Touchpoint - Corporate PresentationInnovatus Marketers Touchpoint - Corporate Presentation
Innovatus Marketers Touchpoint - Corporate PresentationDr. Vidya Priya Rao, Founder
 

Similar to Marketing Plan Of Energypac Engineering Limited (20)

Nelson Service Offering Jan09
Nelson Service Offering Jan09Nelson Service Offering Jan09
Nelson Service Offering Jan09
 
Demand Metric - Executive Marketing Advisory Membership
Demand Metric - Executive Marketing Advisory MembershipDemand Metric - Executive Marketing Advisory Membership
Demand Metric - Executive Marketing Advisory Membership
 
Demand Metric Executive Marketing Advisory Membership
Demand Metric Executive Marketing Advisory MembershipDemand Metric Executive Marketing Advisory Membership
Demand Metric Executive Marketing Advisory Membership
 
Online Marketing Advisory Proposal PowerPoint Presentation Slides
Online Marketing Advisory Proposal PowerPoint Presentation SlidesOnline Marketing Advisory Proposal PowerPoint Presentation Slides
Online Marketing Advisory Proposal PowerPoint Presentation Slides
 
Valmark
ValmarkValmark
Valmark
 
Mmp Overview Marketing Coaching
Mmp Overview Marketing CoachingMmp Overview Marketing Coaching
Mmp Overview Marketing Coaching
 
Chip Graham Portfolio of Work Experience
Chip Graham Portfolio of Work Experience Chip Graham Portfolio of Work Experience
Chip Graham Portfolio of Work Experience
 
Solutions page for sss website rev 1
Solutions page for sss website rev 1Solutions page for sss website rev 1
Solutions page for sss website rev 1
 
Naveen_Updated
Naveen_UpdatedNaveen_Updated
Naveen_Updated
 
The Am Group Presentation Client
The Am Group Presentation ClientThe Am Group Presentation Client
The Am Group Presentation Client
 
The Am Group Presentation Client
The Am Group Presentation ClientThe Am Group Presentation Client
The Am Group Presentation Client
 
sreenivas
sreenivassreenivas
sreenivas
 
Resume
ResumeResume
Resume
 
marketing management
marketing managementmarketing management
marketing management
 
Profile7 services 2015
Profile7 services 2015Profile7 services 2015
Profile7 services 2015
 
SUHAIL C V REAL ESTAE
SUHAIL C V  REAL ESTAESUHAIL C V  REAL ESTAE
SUHAIL C V REAL ESTAE
 
Market culture transformation model
Market culture transformation modelMarket culture transformation model
Market culture transformation model
 
Your Sales Leads, Inc Powerpoint
Your Sales Leads, Inc PowerpointYour Sales Leads, Inc Powerpoint
Your Sales Leads, Inc Powerpoint
 
Marketing Manager James Fisher
Marketing Manager James FisherMarketing Manager James Fisher
Marketing Manager James Fisher
 
Innovatus Marketers Touchpoint - Corporate Presentation
Innovatus Marketers Touchpoint - Corporate PresentationInnovatus Marketers Touchpoint - Corporate Presentation
Innovatus Marketers Touchpoint - Corporate Presentation
 

Recently uploaded

IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 

Recently uploaded (20)

IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 

Marketing Plan Of Energypac Engineering Limited

  • 1. STRATEGIC MARKETING PLAN Developed By : Md. Mushfik Monjur
  • 2. The Disintegration of Marketing Sales Sales Marketing Product/brand management Marketing services Advertising Sales promotion Event sponsorship Direct response Marketing public relations Up to 1970s 1980s 1990s 2000s
  • 3. Marketing Objectives Target Market Critical Issues Expenses Budget By Type For Marketing Strategic Sales Plan SWOT Analysis Tips For Marketing Messaging Cost Effective Ways Keys To Success Promotional Strategies Strategies For The Upcoming Year Agenda
  • 4. Databases and information technology SWOT analysis, Cross-functional organization (Monitoring and evaluating brand relationship Brand messages (strategic consistency of brand positioning big creative idea) Media-mass, niche, and interactive Advertising, Customer service,Direct response E-commerce events, Packaging, Personal selling, Public relation, Sales promotions, Sponsorships, Trade shows Brand relationship (Customer acquisition retention, growth) Sales, profits, and brand equity. Marketing Process Model
  • 9.
  • 10.
  • 11.
  • 15.
  • 18.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Media Plan Timing / Sequencing Media Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Print Outdoors Events Publicity Online
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. Network Model Engineering Service Uncontrollable Factors Target Market About the Service ( EEL ) Product Engineering Seven Parameter D ifferentiat e Blue Ocean Brand Sense Brand Elements Name Term Logo Slogan Pricing & Quality Distribution IMC Secondary Brand Association Checklist Energypac Engineering Limited 24.0Network Model