Email marketing is one of the most cost effective digital channels in existence but its maximum effectiveness can only be achieved if done right from the beginning. Incorporating these five features with your next email marketing campaign will boost the ROI, make it more measurable and effective.

1. 5 Features of Most
Effective Email Marketing
By Sampi Marketing Ltd.

2. Five Focus Areas of effective
email marketing
Increased
Revenue
& ROI
Diversify
Messaging
Email
Marketing
Automation
Agile,
Dynamic
Design
Send-time &
Frequency
Optimization
List
Monetization
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3. More Strategy!
 Top-performing email marketers invest 50% more time
and money in email strategy then their average-
performing counterparts

4. Diversify!
Segmentation is key
 Most companies still
relying too heavily on
repetitive promotional
email, too-general
broadcast messages,
or too-infrequent
overall volume
 Only about 50% of
marketers can segment on
the attributes needed for
greater diversification
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5. Message Diversification Model
1:1
Personal
Entertainment
& Engagers
Educational &
Informational
Content Marketing
Promotional
Foundational
Continuity programs like newsletters,
bulletins, updates, style guides, etc.
Segmentation Message Volume
Low
High
High
Low
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6. 1:1 Automation = Goldmine
 Ironically, the smallest volume segment, the
tip of the pyramid, pays the biggest dividends
Personalized
Email
Generates
6X the
Revenue of
Broadcast
Yet less
than 50%
of email
marketers
use it!
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7. Can You Deploy Email Like This?
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8. Agile, Dynamic Messages
 Email has come a long way in a short time, with
recent evolutions resulting in a whole new design
approach
Source: Movable Ink
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9. Mobile-Friendly Design
 This newsletter from
Express was
optimized for
enhanced viewing on
desktop versus mobile
device. The top call-to-
action for the
promotional sale is
more prominent in the
mobile version
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10. Interactivity & Engagement
Video, Animation
 In this email, Sunglass Hut
promoted their latest trends by
including a video that played
directly in the inbox
 Only 52% of email marketers
have used animation
 Only 10% have attempted
video-in-email
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11. Send-Time Optimization
A “must” for e-Commerce Companies
 Technology takes the guesswork
out of when to send email by:
 Analyzing email subscriber past
open and click behavior
 Predicting the ideal send-time
based on each subscriber's history
of engagement with your email
 Delivering your campaign to each
subscriber at the ideal time for them
(1 or 1,000,000)
 Eliminating time-zone send-time
challenges for national or
international marketers
Case in Point
When Alternative Apparel tested
send-time optimization vs. a
control on their email list, they
achieved
• 31% higher open rates
• 38% higher click-through
• Reduced operational costs
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12. For Publishers & Content Producers
In-context email display ads earn $$$
 Publishers and heavy content marketers can now sell
display advertising in their email newsletters and
publications, finally monetizing large email subscriber
lists without putting them on the list rental market!
 “In-context” email display ads get 5-10x the engagement of
web display ads
 Email-ad display networks manage sale, placement,
inventory control and tagging
 You choose only appropriate advertisers with content
matching your subscribers’ interests
 Use price floors and house ads to drive all your marketing
goals
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13. Email Ads Serving Live
 List subscribers more
likely to respond to in-
content ads placed in
email they signed up for
than general website
banner ads
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Animated
Banner
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In-content ads

14. Mailigen
– our preferred platform
mailigen.com mailigen.cn

15. Mailigen – platform features

16. •Fully compatible
Message diversification
•Many options with primary account
Email marketing automation
•Partially implemented, new options are in development
Agile, dynamic design
•Basic options, more complex functions are in development
Send time frequency optimization
•Basic functions can be implemented with most templates
List monetization
Email marketing with Mailigen
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17. Reach across the Great Wall!
Thank you!
Reach across the Great Wall! www.sampi.co