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Social Media Basics for business

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Thinktank Social
Thinktank Social

A very basic intro for businesses looking to embrace social media in their communications/marketing strategy. The Why, the what and the how!

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WWW.thinktankmedia.com.au
Why are you here?... Where are you at? Basic? Intermediate? Or fully embracing social media
Social Media – soak this up!...http://bit.ly/SMVideo
What we will nail… What is social media? Why are businesses choosing to embrace it? How can it benefit your business – lead gen, brand awareness, nurturing existing clients, drive quality traffic to your website Popular social media tools – Facebook, Twitter, Blogging, Youtube See businesses running with this!
So…what is social media? Social is the way we chose to interact, connect and build relationships. Face behind the tools. Media are the platforms we chose to connect through- eg. Twitter and type of media – video, picture, text, audio. Social media is people having conversations online! It’s a shift in the way we communicate and it’s one of the hottest ways to market out there!
To nail social media…. Passion and patience Customer driven Real Authentic Transparent Creative Inclusive Interactive Listen Provide quality content Engage Track and measure THEY DON’T CARE ABOUT YOUR AD, THEY CARE WHAT THEIR FRIENDS THINK AND WHAT’S IN IT FOR THEM
Have a strategy… Goals Objectives Measure and Track Listen Participate- inspire and influence Engage Create opportunities for people to feel like they have ownership of the brand-Campaigns/Competitions Create buzz Always be honest and authentic – the people are the voice of your brand!
Where do these conversations take place?... Blogs Micro blogs – eg. twitter Online chat rooms Live stream Forums Social networks – eg.Facebook Podcasts Picture sites –eg. Flickr Video sites – eg. Youtube Social bookmarks Plus a whole lot more!
So what’s in it for your business? To name a few: Lead generation Bringing quality traffic to your website Building up a community/fanbase online – word of mouth Strengthening your brand online Getting found easier Google/Bing/Yahoo – organic search Increase target market reach
BusinessBlog… Online journal Assists to build connection/relationship/lead gen to website/micro site Fantastic for organic SEO (getting picked up naturally as opposed to paying-Google loves fresh content! ) Builds internal business relationships-employees can feel valued + connected Builds external business relationships – Trust, value and connection.
Example of a Blog…www.ourhomesweethomeblog.com.au
Twitter… To connect and build relationships with target market + other targeted people. To drive traffic to your website/blog/fanpage – distribution channel for links. To build your brand To build a supportive community that trust you!!! Communication channel Fantastic channel for comps/campaigns
Some twitter platforms… Twitter – www.twitter.com Tweetdeck – www.tweetdeck.com - download to computer HootSuite – web application http://hootsuite.com//
Twitter demo On tweet deck
FacebookFanpage Build community Run campaigns/competitions Viral sharing Drive traffic to website/blog/micro site Run events Mini website for your business – products/services
FacebookFanpage At 25 fans you can get your own URL – eg. www.facebook.com/thinktankmedia.au Got to facebook.com/username to set this for profile and pages
Facebook-Small Biz using well… Caroline serviced apartments – part of overall communications strategy. Build brand and community base Run competitions – raise awareness and reminder Viral sharing – expanding exposure of brand quickly Blog and website traffic divert Building trust Adding value to existing and potential clients Listening/feedback platform-listen then implement www.facebook.com/carolineservicedapartments
Caroline serviced apartments – Page…
YouTube… Video testimonials Competition information and exposure How to’s Interviews with team/clients Quirky catchy creative clips Embed into blog/site for more exposure Share on Social networking platforms-eg.Facebook
Get creative with YouTube-Great exposure – www.youtube.com/user/sammutimer
Running out of time? Update all your social networks at once! Use Ping.fm – www.ping.fm - Be productive Only use when time poor – people want that interaction…which is one of the strongest elements of a social media strategy!
How the platforms talk to one another!
Are people talking about your brand right now? Social Mention - http://socialmention.com Google alerts – www.google.com/alerts
Soak this up!!! http://bit.ly/4nsvqi
And this…. http://bit.ly/a2xkP The T mobile dance – awesome campaign! Engaging, easy to share, creative and fun!
Connect with us further…. Good ole trusty telephone: 1300 660 651 Email us: info@thinktankmedia.com.au www.thinktankmedia.com.au www.thinktankmedia.com.au/blog www.twitter.com/sammutimer and /thinktankmedia www.facebook.com/thinktankmedia.au

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Social Media Basics for business

  • 1.
  • 3. Why are you here?... Where are you at? Basic? Intermediate? Or fully embracing social media
  • 4. Social Media – soak this up!...http://bit.ly/SMVideo
  • 5. What we will nail… What is social media? Why are businesses choosing to embrace it? How can it benefit your business – lead gen, brand awareness, nurturing existing clients, drive quality traffic to your website Popular social media tools – Facebook, Twitter, Blogging, Youtube See businesses running with this!
  • 6. So…what is social media? Social is the way we chose to interact, connect and build relationships. Face behind the tools. Media are the platforms we chose to connect through- eg. Twitter and type of media – video, picture, text, audio. Social media is people having conversations online! It’s a shift in the way we communicate and it’s one of the hottest ways to market out there!
  • 7. To nail social media…. Passion and patience Customer driven Real Authentic Transparent Creative Inclusive Interactive Listen Provide quality content Engage Track and measure THEY DON’T CARE ABOUT YOUR AD, THEY CARE WHAT THEIR FRIENDS THINK AND WHAT’S IN IT FOR THEM
  • 8. Have a strategy… Goals Objectives Measure and Track Listen Participate- inspire and influence Engage Create opportunities for people to feel like they have ownership of the brand-Campaigns/Competitions Create buzz Always be honest and authentic – the people are the voice of your brand!
  • 9. Where do these conversations take place?... Blogs Micro blogs – eg. twitter Online chat rooms Live stream Forums Social networks – eg.Facebook Podcasts Picture sites –eg. Flickr Video sites – eg. Youtube Social bookmarks Plus a whole lot more!
  • 10. So what’s in it for your business? To name a few: Lead generation Bringing quality traffic to your website Building up a community/fanbase online – word of mouth Strengthening your brand online Getting found easier Google/Bing/Yahoo – organic search Increase target market reach
  • 11. BusinessBlog… Online journal Assists to build connection/relationship/lead gen to website/micro site Fantastic for organic SEO (getting picked up naturally as opposed to paying-Google loves fresh content! ) Builds internal business relationships-employees can feel valued + connected Builds external business relationships – Trust, value and connection.
  • 12. Example of a Blog…www.ourhomesweethomeblog.com.au
  • 13. Twitter… To connect and build relationships with target market + other targeted people. To drive traffic to your website/blog/fanpage – distribution channel for links. To build your brand To build a supportive community that trust you!!! Communication channel Fantastic channel for comps/campaigns
  • 14. Some twitter platforms… Twitter – www.twitter.com Tweetdeck – www.tweetdeck.com - download to computer HootSuite – web application http://hootsuite.com//
  • 15. Twitter demo On tweet deck
  • 16. FacebookFanpage Build community Run campaigns/competitions Viral sharing Drive traffic to website/blog/micro site Run events Mini website for your business – products/services
  • 17. FacebookFanpage At 25 fans you can get your own URL – eg. www.facebook.com/thinktankmedia.au Got to facebook.com/username to set this for profile and pages
  • 18. Facebook-Small Biz using well… Caroline serviced apartments – part of overall communications strategy. Build brand and community base Run competitions – raise awareness and reminder Viral sharing – expanding exposure of brand quickly Blog and website traffic divert Building trust Adding value to existing and potential clients Listening/feedback platform-listen then implement www.facebook.com/carolineservicedapartments
  • 20. YouTube… Video testimonials Competition information and exposure How to’s Interviews with team/clients Quirky catchy creative clips Embed into blog/site for more exposure Share on Social networking platforms-eg.Facebook
  • 21. Get creative with YouTube-Great exposure – www.youtube.com/user/sammutimer
  • 22. Running out of time? Update all your social networks at once! Use Ping.fm – www.ping.fm - Be productive Only use when time poor – people want that interaction…which is one of the strongest elements of a social media strategy!
  • 23. How the platforms talk to one another!
  • 24. Are people talking about your brand right now? Social Mention - http://socialmention.com Google alerts – www.google.com/alerts
  • 25. Soak this up!!! http://bit.ly/4nsvqi
  • 26. And this…. http://bit.ly/a2xkP The T mobile dance – awesome campaign! Engaging, easy to share, creative and fun!
  • 27. Connect with us further…. Good ole trusty telephone: 1300 660 651 Email us: info@thinktankmedia.com.au www.thinktankmedia.com.au www.thinktankmedia.com.au/blog www.twitter.com/sammutimer and /thinktankmedia www.facebook.com/thinktankmedia.au