Marketing Strategies and Product Classification of Mobile Handsets
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Tips of Marketing for Mobile Phones in India
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Marketing Strategies and Product Classification of Mobile Handsets
- 1. 02/05/11 copyright www.brainybetty.com 2006 All Rights Reserved MS Marketing (Session 2007-2009) Telecom Industry – Mobile Handsets Submitted To: Prof. Jagan Mohan Submitted by: Samir Anand (0911)
- 2. 02/05/11 copyright www.brainybetty.com 2006 All Rights Reserved CELL PHONES
- 5. 02/05/11 copyright www.brainybetty.com 2006 All Rights Reserved What I write What I hear Where I am What we say USES AND NEED FOR MOBILE PHONES Mobile device – Recording everything
- 19. Branding 02/05/11 copyright www.brainybetty.com 2006 All Rights Reserved Brand Brand Sponsoring Name What Name How NOKIA Global Individual Brand Easy to Use-Short, Simple, Easy to Pronounce SONY ERICSSION International Individual Brand Easy to Use-Short, Simple, Easy to Pronounce MOTOROLA Global Individual Brand Easy to Distinguish SAMSUNG International Individual Brand Easy to pronounce, Read and Remember