1. TM
Engaging Gen Y
We created the largest experiential
college lifestyle festival in the nation!
Imagine the possibilities. Your brand engaging
ENGAGE 30,000+ Cal students and campus supporters.
We can!
OUR PARTNERS DETAILS CONTACT US
Dates Address
August 21 & 22 Marketing —Caltopia IX
UCB Dept. Rec Sports
Time 2301 Bancroft Way
10:00am – 4:00pm Berkeley, CA 94720-4410
Location Phone
UC Berkeley campus 510-642-8556
Recreation Sports Facility
Email
Audience caltopia@berkeley.edu
30,000+ Cal students and
campus supporters Web
www.caltopia.berkeley.edu
UCBCaltopia
2. TM
Cal Students
Introducing the very best
and brightest of Gen Y.
Cal Students, an economic powerhouse, contribute
INFLUENCERS $395 million to the Bay Area economy every year.*
UC BERKELEY AT A GLANCE GEN Y
UC Berkeley Collectively they spend an
Number #1 ranked Public estimated $20 billion in online
University in the world purchases annually
Student Enrollment More than 50% share product
35,838 students as of Fall 2010 information with their networks
Cal Rec Sports Members 9 out of 10 own a personal
30,000 individual students electronic device
Cal Community 4 out of the top 5 daily activities
Over 170,000 alumni live involves the use of technology**
in the Bay Area
*Source: UC Berkeley Economic Impact Study **Source: KISSmetrics Marketing Blog
3. TM
Experiential
The experience is
the marketing.
We’ve mastered the art of bringing brands to life on
FACE-TO-FACE the UC Berkeley campus!
SAMPLE AT A GLANCE WE DELIVER
80% of consumers who have Influence considerations of
participated in a marketing purchases
experience told others about it
Engage consumers across
66% say experiential products or services categories
marketing is extremely/very
influential on brand/product/ Build word-of-mouth buzz about
opinion your company, product
or service
57% say participating in
experiential marketing would Develop lifetime relationships with
result in a quicker purchase* the Cal community
*Source: Event Marketer magazine and Jack Morton surveys
4. TM
Social Media
CONNECT Join the conversation. Stay Relevant.
One click, post, check-in and tweet at a time.
COMMUNICATE AT A GLANCE OUR MODEL
$1.7 Billion dollars were spent Maximize ROI and direct
on social media marketing in audience engagement
the US during 2010
Fully integrated channels across
Global spending during the multiple platforms
same time topped $3.4 Billion
Comprehensive analytics to
More than half of the quantify engagement
advertising was spent at
Facebook* Powerful multimedia features
including: videos, photos, info
graphics and more
*Source: HubSpot
5. TM
Customized
Stand out. Get Noticed.
Leave a lasting impression.
INSPIRE Our passion is to create brand experiences that
engage and inspire the Cal community.
OUR PARTNERS AT A GLANCE STAND OUT
Transcend the limitations of Official Sponsor
traditional relationship marketing Includes category exclusivity
All sponsorship packages are Program Sponsors
fully customizable Includes food, entertainment,
technology, mobile, and more
Social media marketing is part
of each integrated sponsorship Exhibitor
package Includes standard and
premier packages
Event only and annual
sponsorship opportunities Swag Bag
available Includes promotional items
and give-a-ways
6. TM
Rock Stars
Rock your brand in front
of 30,000 Cal Fans!
SHINE Be center stage at the two greatest days on planet earth.
OUR PARTNERS OUR EXPERTISE CONTACT US
Engaging the Cal community Address
and Gen Y Marketing —Caltopia IX
UCB Dept. Rec Sports
Experiential and social media 2301 Bancroft Way
engagement Berkeley, CA 94720-4410
Building collaborative Phone
partnerships 510-642-8556
B-2-B and B-2-C Email
strategies and execution caltopia@berkeley.edu
AT BERKELEY STARTS HERE Creating turnkey and Web
customizable models www.caltopia.berkeley.edu
BerkeleyApt.com
UCBCaltopia
