Introduction to User Experience for Internet Company

http://ued.naukri.com User Experience & Design (UED) Sameer Chavan VP- User Experience & Design

What is User Interface (UI)? ,[object Object],[object Object]

UIs in our everyday surroundings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

History of User Experience in Software ,[object Object],!!? Started with employing psychologist to understand telecom problem, problem in aircraft controls, Nuclear plant display system, etc..

What is Human Factors: is a science and not anyone’s spare time activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Experience: Myths - Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why need for UED? : Advantages to Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why need for UED? : Advantages to Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Internet company need to worry on UI? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who are we & What we Do ? ,[object Object]

User Experience Group works with…. Are we meeting market requirement, Features, Competition, customer expectations Overall strategy, Directions, Goal Did we deliver what has been designed ? How do I Sell, get revenue ? Created Brand ? What Technology, performance, security, .. Did we meet user expectations, understood user tasks, care for satisfaction, Consistency, look & feel Software Development Group Software Testing Marketing , Sales, Product Management / Business Heads Strategy – COO/Directors User Experience Group

Organizational functions Sales & Marketing Product Management User Experience Design Development & QA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About UED – U ser E xperience & D esign ,[object Object],Print Design Video Editing UED Work on designing UI for naukri.com, 99arers, Jeevansathi, Brijj, Shiksha, Work on designing Graphics for mailers, banners & Print Ads Creates client microsite for naukri & 99acres, Job fairs, Interaction Design Team Creative Graphic Team Web Design Team (Microsites)

About UED – Revenue !! ,[object Object],UED Helps users to stick to the site. Increase clicks and page views, product image Increase in Direct conversion per banner or Mailer Direct revenue from client micro sites Interaction Design Creative Graphic Team Web Design (Micro sites)

UED Service offerings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SDLC activities & owners with respect to : Interaction Design Focus Groups Site visits User Research Task Analysis User Cases Interaction Design Visual Design Features list Information priority Usability test User Survey Strategy Market positioning Ethnographic Study UI Standards & Patterns Revenue model / banner Feature Requirements Meetings with sales UED Team PM team Sales Mkt Competition study Dev QA Card sorts Production Component Research Database design Test Case Setup Test Environment Testing and bug filing Bug fixes HTML design Sales feedback Joint activities SDLC phases

Interaction Design: Information Architecture| Page layout | Widget interactions | Messages & labels | Visual Design Its like designing a floor plan of home Information Architecture Page layout & Grid Global links Branding Tab Navigation Global Search Messaging area Content Ad area Contextual info

Interaction Design: Information Architecture| Page layout | Widget interactions | Messages & labels | Visual Design Its like designing a floor plan of home Information Architecture Page layout & Grid

Interaction Design ,[object Object],[object Object],Its like designing a floor plan of home

SDLC activities & owners with respect to: Creative Graphics & Web Design User Cases Features list Information priority Strategy Market positioning Revenue model / banner Feature Requirements Meetings with sales UED Team PM team Sales Mkt Competition study Dev QA Production Component Research Database design Test Case Setup Test Environment Testing and bug filing Bug fixes HTML design Sales feedback SDLC phases Launch Mailer Product Mailer Banners Micro sites Print Brochure

3. Interaction Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Centred Design ,[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3 4 1 2 3 4 1a 2a

Business Objectives ,[object Object],[object Object],Naukri Jeevansathi 99acres Brijj Generate Leads, increase page views, get adds clicked, increase database Registration View jobs Apply for jobs Buy Services Registration View match Initiate contact Buy service View Property Post property Send enquiry Registration Add contacts Build network Post/apply jobs

Naukri Print Ad – Jetwings (Top Management)

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Introduction to User Experience for Internet Company

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